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Read only the first three chapters
on November 2, 2013
I have previously read Moore's first book, Crossing the Chasm, and was hoping for additional dive into that subject matter. While this book is a sequel, it largely covers a lot of the same content.
The first 3 chapters are essentially a summary of Chasm. In my opinion, these are more concise and to the point than the first book, while covering all the same points. While not as famous, these chapters are a more time-efficient way of learning about the product life cycle and the adoption chasm. The rest of the book is give or take, and only worth reading if very interested in the topics at hand.