- Series: Collins Business Essentials
- Paperback: 272 pages
- Publisher: HarperBusiness; Reissue edition (December 27, 2005)
- Language: English
- ISBN-10: 0060745819
- ISBN-13: 978-0060745813
- Product Dimensions: 5.3 x 0.6 x 8 inches
- Shipping Weight: 1.1 pounds (View shipping rates and policies)
- Average Customer Review: 60 customer reviews
- Amazon Best Sellers Rank: #60,202 in Books (See Top 100 in Books)
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Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials) Paperback – December 14, 2004
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About the Author
Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.
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The first 3 chapters are essentially a summary of Chasm. In my opinion, these are more concise and to the point than the first book, while covering all the same points. While not as famous, these chapters are a more time-efficient way of learning about the product life cycle and the adoption chasm. The rest of the book is give or take, and only worth reading if very interested in the topics at hand.
The book has around 50-100 pages of good ideas and the rest are pages just to fill and support the good ideas. This is typical in these kinds of books. This is why I probably gave it 4 stars instead of 5 but if I had to grade the message alone, I would have given the book 5 stars. This is book is not as good as Crossing the Chasm but I highly recommend reading it if you haven't read Crossing the Chasm in awhile. That was the case with me and it was a good refresher. It continued where Crossing the Chasm left off.
Though the market is going through a paradigm shift in the way we are purchasing our products and services, I am confident that Geoffrey will continue to be spot on for at least another 20 or more years.
This book is an exceptional resource for any Entrepreneur and business development manager or someone starting a new venture. I would highly recommend this book if you are an investment manager and invest in growth companies for this book gives you a yardstick to measure the progress of start ups and new ventures.
One other thing you should also consider is to read several books on Competitive Intelligence. Your competitors will play dirty tricks on your company. You need to know what they are doing in order to defend your enterprise.
-John Kwan, CEO