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Inspired: How To Create Products Customers Love Hardcover – June 18, 2008

4.4 out of 5 stars 146 ratings

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Hardcover, June 18, 2008
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Editorial Reviews

Review

"At eBay, of all of the leaders in the past decade, Marty had the most significant and lasting impact on how we create products."
- Frerk-Malte Feller, Managing Director, eBay Germany

"When it comes to creating inspiring products, Marty Cagan knows his stuff."
- Pete Deemer, Former Chief Product Officer, Yahoo! and CEO of GoodAgile

"Marty balances key product management principles, great new techniques, and examples that bring them all home."
- Jim Denney, VP Product Management, TiVo

"Marty is not only a seasoned expert on all aspects of the often ambiguous discipline of product management, his book also provides inspiration, tools and techniques, and really practical help."
- Judy Gibbons, Accel Partners

"This is a must read if you have any hope of building a company based on great products."
- Chuck Geiger, Former CTO, PayPal, Travelocity and Ask.com

"It doesn't matter how good your engineering team is if they aren t building the right products, and no one is better than Marty at helping teams discover the right products."
- Marty Abbott, Former CTO, eBay and Partner, AKF Consulting
--Back Cover

About the Author

Marty Cagan is founding partner of the Silicon Valley Product Group, where he helps companies create winning product strategies and develop the skills of their product organization as well as the techniques they use to create successful products.

During the past 20 years, Marty has served as an executive responsible for defining and building products for some of the most successful companies in the world. He was most recently senior vice-president of product management and design for eBay, where he was responsible for defining products and services for the company's global e-commerce trading site. Prior to that, Marty was vice-president of product at AOL and Netscape Communications, and a software engineer at HP Labs.


Product details

  • Hardcover : 242 pages
  • ISBN-10 : 0981690408
  • ISBN-13 : 978-0981690407
  • Item Weight : 1.37 pounds
  • Publisher : SVPG Press; 1st Edition (June 18, 2008)
  • Language: : English
  • Customer Reviews:
    4.4 out of 5 stars 146 ratings

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Customer reviews

4.4 out of 5 stars
4.4 out of 5
146 global ratings
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Top reviews from the United States

Reviewed in the United States on June 27, 2012
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Reviewed in the United States on August 7, 2017
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Reviewed in the United States on October 3, 2015
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Reviewed in the United States on February 6, 2018
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Reviewed in the United States on December 29, 2013
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Top reviews from other countries

A Armer
5.0 out of 5 stars Great book
Reviewed in the United Kingdom on December 9, 2017
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Ondrej
5.0 out of 5 stars Very good book
Reviewed in the United Kingdom on December 30, 2013
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One person found this helpful
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Abhinav
5.0 out of 5 stars Great read, like the way the book flows
Reviewed in India on March 14, 2016
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Disha Chhabra
2.0 out of 5 stars Lacks any new insight into product management
Reviewed in India on January 25, 2016
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One person found this helpful
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