Inspired: How To Create Products Customers Love Hardcover – June 18, 2008
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- Frerk-Malte Feller, Managing Director, eBay Germany
"When it comes to creating inspiring products, Marty Cagan knows his stuff."
- Pete Deemer, Former Chief Product Officer, Yahoo! and CEO of GoodAgile
"Marty balances key product management principles, great new techniques, and examples that bring them all home."
- Jim Denney, VP Product Management, TiVo
"Marty is not only a seasoned expert on all aspects of the often ambiguous discipline of product management, his book also provides inspiration, tools and techniques, and really practical help."
- Judy Gibbons, Accel Partners
"This is a must read if you have any hope of building a company based on great products."
- Chuck Geiger, Former CTO, PayPal, Travelocity and Ask.com
"It doesn't matter how good your engineering team is if they aren t building the right products, and no one is better than Marty at helping teams discover the right products."
- Marty Abbott, Former CTO, eBay and Partner, AKF Consulting
About the Author
During the past 20 years, Marty has served as an executive responsible for defining and building products for some of the most successful companies in the world. He was most recently senior vice-president of product management and design for eBay, where he was responsible for defining products and services for the company's global e-commerce trading site. Prior to that, Marty was vice-president of product at AOL and Netscape Communications, and a software engineer at HP Labs.
Top reviews from the United States
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This book, while great, is based around a simple idea: to write good software, you have to approach it logically. Obviously, if you decide to make a product--it will likely end up failing (in a variety of areas) unless you:
- Identify what problem you're trying to solve.
- Talk with users who experience this problem, and watch what they do.
- Design a solution that will help these users.
- Prototype this design.
- Allow your users to test this design, and look at how they interact with it.
- Build your product.
There are many stages to product development--but at its core, it is really about analyzing what you're trying to do, and then doing it.
This is a great book because it carefully explains each step of the product development process. Sometimes, especially if you're just starting something new, the temptation to just start building software can become overwhelming, and people (like me) often give in. This book is really written to combat that temptation, and remind you of the proper steps to building great software.
The only thing I really disliked about this book was that it goes into great depth discussing company roles. It seems that this book is geared primarily towards middle managers in large organizations, which I find unfortunate, because it could be easily simplified and usable by a much wider audience if that were not the case.
Overall, however, this was a great book.
If you're thinking about starting work on a new piece of software sometime soon, you should seriously consider giving this a read--if for no other reason than to reinforce your motivation and keep you on track.
I'd highly recommend this book, especially to CEOs, new product managers, or anyone who's frustrated with their current product and/or engineering processes.
Throughout my PM experience I've had so many times when I knew I needed to do something better but I didn't know what or how. This book covers the most important must-dos intuitively and straightforwardly, and it has already become my Product Management bible.
The only thing I'd add is to have more stories and examples on the website.
I read this book in preparation for a workshop we had with Marty, and found myself saying "this is brilliant" so many times! But the real test for any professional book in my opinion is how excited are you to go and try out what you have learned, and with this book - it happened every day. i went to work in the morning with the ideas fresh in my mind from last night's reading, and saw success with every single thing we did, using the advice, principles and tools in this book.
Whether you are a product manager in a large company or an entrepreneur trying to create your own venture - if your goal is to create a product that will succeed in the market you plan to launch it, while having fun and learning a ton in the process - this is the book for you.
Top reviews from other countries
However, if you have read his blogs, you can avoid this.