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Inspired!: Take Your Product Dream from Concept to Shelf Hardcover – December 7, 2010
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From the Inside Flap
Each year, passionate, hard-workingindividuals launch tens of thousands of new products. Unfortunately, although a great number of these products serve a need or satisfy a want, the majority disappear from the marketplace within two years. It doesn't have to be this way. Most products fail not because they weren't good ideas but, rather, because the entrepreneurs behind them weren't prepared. In Inspired! Take Your Product Dream from Concept to Shelf, entrepreneur Vik Venkatraman provides the expert guidance you need to avoid the common mistakes most people make.
Divided into three sectionsDevelopment, Launch, and Rolloutand using what the author refers to as The Inspired Method to help you build mutually beneficial relationships and make informed decisions, Inspired! walks you through each and every step of bringing a new product to market and ensuring that the product succeeds, including how to:
- Use Web tools to determine demand
- Utilize your personal network to gain access to those who can assist you through the various stages of launching a product
- Create a mock-up and a prototype, and the difference between the two
- Select a name that increases your chancesof success
- Negotiate with suppliers, including thequestions you should ask
- Determine whether to manufacture yourproduct domestically or overseas
- Pitch your product to retailers, and how to get your foot in the door in the first place
- Market your product on the Web
- Find financing from angel investors, venture capitalists, banks, grant programs, andentrepreneurship competitions
Inspired! also includes sample letters to potential business partners, invaluable insights from successful entrepreneurs, and exercises to reinforce what you've learned.
Launching a successful new product requires much more than just a great idea. Inspired! arms you with the knowledgethe knowledge most entrepreneurs lackthat can help you save time and money, and ensure that your product is one of the 10 percent that proves to be a huge success.
From the Back Cover
"Vik's passion for entrepreneurship is so contagiousyou can catch it by reading this book."
Mark Peter Davisentrepreneur, venture capitalist and community organizer
"Thomas Edison remarked that 'genius is one percent inspiration andninety-nine percent perspiration.' Inspired! will help you find the right balance of strategy and execution to bring your idea to the marketplace. Throughpractical case studies and insights from real experience, Vik's book isessential reading for any entrepreneur, marketer or innovator."
John GerzemaChief Insights Officer, Young & Rubicam and coauthor of Spend Shift
"Pushing a new product idea out of the brain and onto the shelf requires a unique skilllset and a lot of tenacity. Vik has both and gracefully shares his lessons learned. Stop dreaming about your great product idea and read this book."
Scott belskyFounder and CEO, Behance and author of national bestseller Making Ideas Happen
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Top Customer Reviews
For most starting out, the first step is finding key info---finding the right idea,the right questions to ask, the right supplier, the right distributor--which entails searching on the web to fill in those blanks. Well say goodbye to fruitless searches on google or some hack American bus. advice website, as you'll read lots of misinformation and spam and, most importantly, waste a ton of TIME.
Also most 'turn-idea-to-money' books follow the standard sequence of defining vague steps with cut and paste job of defining those steps, ie, what is a supplier, etc...
On the other shoe, Vic describes how the game is really played: buying in the US or overseas, how suppliers try to squeeze you and how to negotiate(asking for order minimums, price breaks, lead times and idea generation,etc), packaging and design(glass or plastic, where?), and selling to retailers(how to pitch the product, setting up a meeting), and selecting distributors using his culling method.
In essence his book removes the fog of confusion and lays out what worked and what didn't for him. INSPIRED merits a full read.
It is full of sound ideas and creative solutions based on his experiences pushing out his exotic fruit drink.It includes useful scripts and plans to get you started. I won't go into detail as you'll have to buy the book but he covers all the bases--from finding raw materials, finding factories, selling to stores/distributors, to marketing,etc. Vik's book, I highly recommend it
Most Recent Customer Reviews
but for me it has the same value as daily newspaper. Maybe it would be helpful 20 years ago. bastaPublished on April 5, 2014 by Aleš Triller
This is the 7 step guide to hustle.
While I am not the biggest fan of businesses that require getting retail shelf space, the industry can be cracked, and this book will... Read more
Get this book if you want to take a product to market. Sure he only bottled juice, but look at all the money bottled water has made. What are you waiting for?Published on October 31, 2011 by Chad Westall
Ive had the privilege of knowing Vik for more than 8 years. During that time, I have consulted with him on numerous products/businesses that I was involved in and always found his... Read morePublished on March 9, 2011 by Suki S.