Digital List Price: $23.00
Kindle Price: $12.01

Save $10.99 (48%)

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

Deliver to your Kindle or other device

Buy for others

Give as a gift or purchase for a team or group. Learn more

Buying and sending eBooks to others

Select quantity
Buy and send eBooks
Recipients can read on any device

Additional gift options are available when buying one eBook at a time. Learn more

These ebooks can only be redeemed by recipients in the US. Redemption links and eBooks cannot be resold.

Quantity: 1

Deliver to your Kindle or other device

Kindle App Ad
Instagram Power: Build Your Brand and Reach More Customers with the Power of Pictures by [Miles, Jason G.]

Follow the Author

Something went wrong. Please try your request again later.

Instagram Power: Build Your Brand and Reach More Customers with the Power of Pictures Kindle Edition

4.1 out of 5 stars 42 customer reviews

See all 2 formats and editions Hide other formats and editions
New from Used from

Kindle Feature Spotlight


Length: 257 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled
  • Due to its large file size, this book may take longer to download

Try Kindle Countdown Deals
Explore limited-time discounted eBooks. Learn more.
click to open popover

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

Try Kindle Countdown Deals
Explore limited-time discounted eBooks. Learn more.

Editorial Reviews


"Jason G. Miles' series of books on social media have changed my strategies. His book Instagram Power assisted me in going from zero to over 1000 followers in three months."

Wharton Magazine
University Of Pennsylvania
Harnessing Youtube Marketing Power
"I can highly recommend Instagram Power: Build Your Brand and Reach More Customers with the Power of Pictures by Jason Miles to quickly get started with this powerful tool.

This book shares success stories and easy steps to get started with the latest social media winner...Using his examples and instructions, you can use Instagram well without it taking over your life." 

The Huffington Post
Instagram: Simple Steps To Join The Mobile Revolution

From the Author

(For business inquiries related to speaking events or interviews please use this form:

An Interview With The Author:
Q. Why did you write this book?

A. At Liberty Jane Clothing we had a blast when Pinterest came out. The traffic coming to our site was awesome. That led to my work on the Pinterest Power book and the blog. So that whole time we sort of ignored Instagram. I remember talking to a small business owner about Pinterest and he said, "actually we're getting better results with Instagram" and I thought - "woah, hold on, I better not ignore Instagram anymore". So I asked him what he was doing and I was impressed. We jumped into Instagram and started documenting our marketing strategy. That work led to this book. 
Q. Who is the ideal reader for this book?

A. I write all my books for small business marketers. I try to find examples that corporate marketers can relate to as well, but my focus is supporting entrepreneurs. In this book I feature some really great marketers doing fantastic stuff on Instagram - I interviewed them and included the interviews in the book - so there is truly something for everyone. I also enjoy writing for the non-profit sector and I try to include a non-profit example or two in all my books.
Q. Is there one main secret or tip from the book you want to share?

A. The guts of this book really focus on 10 direct marketing strategies available to any marketer. That's the surprising thing - that Instagram works very well for direct marketing - meaning marketing that has a clear and compelling call-to-action. So my hope is that out of the 10 strategies we cover, there will be one or two that really click with every reader. 
Q. So what's an example of one of the 10 ways a marketer can use Instagram for direct marketing?

A. I love using the example of the "visual product launch". It's one of the 10 direct marketing strategies we dive into very deeply in the book. Most marketers will be familiar with the idea of a product launch sequence - where you begin communicating with your core audience about a new product or service - building up anticipation, intrigue, and desire. Traditionally that has been done with email campaigns, and Jeff Walker popularized the concept of the video product launch. Many companies are using Instagram to do a version of this tried and true marketing work.
Q. How does a Visual Product Launch on Instagram work?

A. Well, the short answer is - you begin taking pictures or video and releasing them on Instagram systematically at the various stages of product development. You can see how we do this on our Instagram profile at For our work we start with the activity happening in the design of a new product, then the assembly of it, then the shipping and build interest and anticipation toward the day the item is available. I've even seen BMW using this method on Instagram - lots of people are doing it. So in the book I do a really deep dive into exactly how to do it.
Q.  Isn't Instagram just for people in the 18-24 demographic? 

A. No. I'm a 40-something guy and lots of my friends from Facebook are signing up for Instagram all the time. The user statistics are skewed toward the younger demo, but that changes as it scales, and Instagram recently announced they were over 150 million monthly users. If you ask a teenager what they are doing on their phone, they'll usually say Instagram, Snapchat, or Pinterest - or maybe Candy Crush. Facebook is totally over for them - at least for the teens in our area in Seattle.   

Q. What's the connection between Instagram and the whole shift toward more visual content? 

A. My theory is that Social Media 1.0 (MySpace, Facebook, Twitter) were mostly about conversations - about finding people and typing something back and forth. I think people are tired of that type of interaction. It's exhausting. Pinterest and Instagram are both "conversation light" and I think that's part of the appeal. There is no expectation of speaking - so you don't have to worry about constantly checking to see if you've got a new message you need to deal with - you just share images. It's easier.
Q. What does that shift to visual content mean for marketers?

A. In some ways it means that what was old (Print Advertising) is somewhat new again. Instagram and Pinterest are both fantastic platforms for a 21st century version of print ads. These are ads that marry a beautiful or intriguing picture with short, compelling copy. There is a science and well-worn direct marketing history to it. There are lessons from the great masters of Print Advertising that need to be learned and applied to Instagram and Pinterest. Books on those topics include the work of Joe Sugarman (The Adweek Copywriting Handbook) and David Ogilvy (Ogilvy On Advertising).  
Q. Okay, last question - what's your next book about?

A. Youtube Marketing Power comes out in January 2014 and is a deep dive into how to do direct marketing on that platform. It was fun to write because Youtube was the first social network we got into when we started Liberty Jane Clothing. It's the platform we feel like we know the best - and interestingly, it's the biggest/best platform that still perplexes lots of small business marketers, and even big corporate marketers. We aren't a very big deal in Youtube, but we have over 11,000 subscribers and 2 million video views - so we've had some proven results. And of course, I interview a whole collection of awesome people doing great things in Youtube - so it was fun to write. 

Product details

  • File Size: 26759 KB
  • Print Length: 257 pages
  • Publisher: McGraw-Hill Education; 1 edition (October 11, 2013)
  • Publication Date: October 11, 2013
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #579,826 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  • Would you like to tell us about a lower price?

42 customer reviews

4.1 out of 5 stars

Review this product

Share your thoughts with other customers

Read reviews that mention

Showing 1-8 of 42 reviews

November 14, 2015
Format: PaperbackVerified Purchase
22 people found this helpful
Comment Report abuse
December 27, 2015
Format: Kindle EditionVerified Purchase
One person found this helpful
Comment Report abuse
May 4, 2016
Format: PaperbackVerified Purchase
February 19, 2016
Format: PaperbackVerified Purchase
One person found this helpful
Comment Report abuse
October 31, 2016
Format: PaperbackVerified Purchase
January 11, 2014
Format: Kindle EditionVerified Purchase
3 people found this helpful
Comment Report abuse
January 9, 2018
Format: PaperbackVerified Purchase
One person found this helpful
Comment Report abuse
October 23, 2013
Format: Kindle EditionVerified Purchase
27 people found this helpful
Comment Report abuse

Set up an Amazon Giveaway

Instagram Power: Build Your Brand and Reach More Customers with the Power of Pictures
Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway
This item: Instagram Power: Build Your Brand and Reach More Customers with the Power of Pictures