- Paperback: 88 pages
- Publisher: Fortune Network Publishing; 1 edition (September 26, 2013)
- Language: English
- ISBN-10: 1892366045
- ISBN-13: 978-1892366047
- Product Dimensions: 5.5 x 0.2 x 8.5 inches
- Shipping Weight: 5.9 ounces (View shipping rates and policies)
- Average Customer Review: 289 customer reviews
- Amazon Best Sellers Rank: #97,110 in Books (See Top 100 in Books)
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How To Get Instant Trust, Belief, Influence, and Rapport! 13 Ways To Create Open Minds By Talking To The Subconscious Mind 1st Edition
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About the Author
Tom "Big Al" Schreiter has 40+ years experience in network marketing and MLM. As the author of the original "Big Al" training books in the late '70s, he has continued to speak in over 80 countries on using the exact words and phrases to get prospects to open up their mind and say "YES." His passion is marketing ideas, marketing campaigns, and how to speak to the subconscious mind in simplified, practical ways. He is always looking for case studies of incredible marketing campaigns that give usable lessons. As the author of numerous audio programs, Tom is a favorite speaker at company conventions and regional events. His blog, http://www.BigAlBlog.com, is a regular update of network marketing and MLM business building ideas. Anyone can subscribe to his free weekly tips by going to http://www.BigAlReport.com
Top customer reviews
Essentially, you are getting several quick "sentence starters" that will help you build agreement with your prospect, that you can build on in your main presentation. Certainly worth reading, even for experienced salespeople.
And the author is a gifted writer. Every book of his I've read (I think I've read them all) are written in a breezy conversational style that makes it enjoyable. Never preachy. And the author gives you plenty of examples where you can use these methods in different kinds of selling.
I certainly recommend the book, if you are in any kind of sales.
Now, in an attempt to be completely transparent, you ought to know that in reading this book, you'll learn how to approach speaking to others in a way that is focuses on them and less on you. I know, it's not a total secret. The real value here is getting the actual words to use in the process of building rapport with someone face-to-face.
Most conversations are doomed from the get-go. Do less talking and listen more-- this will get you far. It's no coincidence that you can also extract the word "silent" from the word "listen."
As the old saying goes, "it's not about who you know, it's about who knows you!" So make sure listen. You'll be surprised how quickly you become the most interesting person in the room to your prospect simply by hearing them out. :)