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Integrated Marketing Communication: Creative Strategy from Idea to Implementation

4.3 out of 5 stars 6 customer reviews
ISBN-13: 978-0742529649
ISBN-10: 0742529649
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Editorial Reviews

Review

Finally, there is a textbook that explores the vast power of the brand and the role of integrated marketing communications in building brand equity. Blakeman's book puts it all together. It is well organized, clearly written, and offers the reader the creative tools to implement IMC. (Archie Sader)

About the Author

Robyn Blakeman is assistant professor in the School of Advertising and Public Relations at the University of Tennessee and the author of The Bare Bones of Advertising Print Design.
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Product Details

  • Paperback: 280 pages
  • Publisher: Rowman & Littlefield Publishers (April 16, 2007)
  • Language: English
  • ISBN-10: 0742529649
  • ISBN-13: 978-0742529649
  • Product Dimensions: 7.6 x 0.6 x 9.3 inches
  • Shipping Weight: 1.3 pounds (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #644,730 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback Verified Purchase
I'll never understand how these books get picked up - pretty much everything in here can be found on Google, by accident - nothing is really exciting or educational in this book that you can't find on your own. BUT...you've got to have it if its required!

College course books are a scam - usually written by professors.
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Format: Paperback
The order was shipped right away and came fairly quick, especially considering it was ordered during the holiday season. The actual product was in good shape as described online. No problems!
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Format: Paperback
This is not only an excellent textbook but a remarkable reference book! It is a must have for anyone who works in IMC.
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