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Integrated Marketing Communication: Creative Strategy from Idea to Implementation
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College course books are a scam - usually written by professors.
Most Recent Customer Reviews
IMC is a very important concept to understand and this book lays it out clearly. Get this book.Published 2 months ago by Bobby Borg
It's not a bad textbook but would enjoy it more if it had more illustrations and photos included in the text.Published on September 7, 2013 by Christy W