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Michael S. Malone

The Intel Trinity: How Robert Noyce, Gordon Moore, and Andy Grove Built the World's Most Important Company Hardcover – July 15, 2014

by Michael S. Malone (Author)

4.4 326 ratings

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Based on unprecedented access to the corporation’s archives, The Intel Trinity is the first full history of Intel Corporation—the essential company of the digital age— told through the lives of the three most important figures in the company’s history: Robert Noyce, Gordon Moore, and Andy Grove.

Often hailed the “most important company in the world,” Intel remains, more than four decades after its inception, a defining company of the global digital economy. The legendary inventors of the microprocessor-the single most important product in the modern world-Intel today builds the tiny “engines” that power almost every intelligent electronic device on the planet.

But the true story of Intel is the human story of the trio of geniuses behind it. Michael S. Malone reveals how each brought different things to Intel, and at different times. Noyce, the most respected high tech figure of his generation, brought credibility (and money) to the company’s founding; Moore made Intel the world’s technological leader; and Grove, has relentlessly driven the company to ever-higher levels of success and competitiveness. Without any one of these figures, Intel would never have achieved its historic success; with them, Intel made possible the personal computer, Internet, telecommunications, and the personal electronics revolutions.

The Intel Trinity is not just the story of Intel’s legendary past; it also offers an analysis of the formidable challenges that lie ahead as the company struggles to maintain its dominance, its culture, and its legacy.

With eight pages of black-and-white photos.

Print length

560 pages
Language

English
Publisher

Harper Business
Publication date

July 15, 2014
Dimensions

6 x 1.39 x 9 inches
ISBN-10

9780062226761
ISBN-13

978-0062226761
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Editorial Reviews

From Booklist

*Starred Review* The modern semiconductor industry grew out of a faction of dissenting employees of Fairchild Semiconductor often called the Traitorous Eight, who left to form Intel Inc. a risky start-up that was transformed into the most successful technology company of the computer age through the invention of the “computer on a chip” we know as the microprocessor. The story revolves around the three men who founded and led Intel throughout its first four decades—Robert Noyce, Gordon Moore, and Andy Grove, whose canny leadership, impeccable timing, and masterful marketing skills turned a small company with a very unsure future into a global giant. The time line is a familiar one to many technology buffs, but Malone moves past the standard Intel mythology to uncover many aspects of the company’s ascendance that have been glossed over or lost to history. Federico Faggin, an Italian American physicist who led the design group of the first commercial microprocessor, is profiled as one of the “greatest inventors of the century,” one example of how Malone gives long-overdue credit to the unsung heroes and inventors for their contributions. --David Siegfried

Review

“Through extensive and unprecedented access to Intel’s archives, Malone describes how each of these vital members of Intel brought various skills and talents to the company to make it the giant it is today.” — Entrepreneur's 25 Amazing Business Books from 2014

“This is business history at its best.” — Wall Street Journal

“What’s been missing is an authoritative work that blends all the key people and the technology with a thorough, up-to-date business history. “The Intel Trinity” fills that gap.” — The Wall Street Journal

“What he has produced is popular history, the tale of an epoch-defining industrial romp and the three men who led it.” — Washington Post

“The Intel Trinity is a fine introduction to the founding myths legends of Silicon Valley.” — Salon

“Richly detailed, swiftly moving work of modern business history, recounting a truly world-changing technology and the people who made it possible. Essential for aspiring entrepreneurs, to say nothing of those looking for a view of how the modern, speed-of-light world came to be.” — Kirkus Reviews (starred review)

“Michael Malone, one of the most interesting chroniclers of Silicon Valley, has produced a fascinating history of Intel. It’s a valuable study of innovation, great leadership, and colorful personalities. Anyone who wants to know how creativity leads to invention should read this wonderful book.” — Walter Isaacson, author of Steve Jobs

“Few people capture the rhythms and values that fuel Silicon Valley as well as longtime journalist Michael S. Malone. In his latest book, he takes on the history of Intel, a company he started covering when most reporters were still using typewriters. He reveals his deep knowledge on every page.” — Reid Hoffman, cofounder & chairman of LinkedIn and co-author of The Alliance

“Mike Malone’s book on Bob Noyce, Gordon Moore and Andy Grove - Silicon Valley’s Mount Rushmore - belongs with Walter Isaacson’s treatment of Steve Jobs, Neal Gabler’s opus on Walt Disney, and Tom Wolfe’s look at the first astronauts. Trinity is that big and that good.” — Rich Karlgaard, Publisher and Columnist, Forbes Magazine, Author of The Soft Edge

“Malone moves past the standard Intel mythology to uncover many aspects of the company’s ascendance that have been glossed over or lost to history. Malone gives long-overdue credit to the unsung heroes and inventors for their contributions.” — Booklist

From the Back Cover

The definitive history of the Intel Corporation—the essential company of the digital age—told through the lives of its three preeminent figures: Robert Noyce, Gordon Moore, and Andy Grove

Intel has often been hailed as the most important company in the world, and with good reason: While technology companies come and go, Intel remains, more than four decades after its inception, a defining company of the global digital economy. The legendary inventor of the microprocessor—the single most significant product in the modern world—Intel today builds the tiny "engines" that power almost every intelligent electronic device on the planet.

But the true story of Intel is the human story of the three geniuses behind it. In The Intel Trinity, Michael S. Malone takes an unflinching look at the strengths and weaknesses each member of the trio has brought to Intel, and how, without the perfect balance, the company would never have reached its current level of success. Robert Noyce, the most respected high- tech figure of his generation, brought credibility (and money) to the company's founding; Gordon Moore made Intel the world's technological leader; and Andy Grove relentlessly drove the company to ever-higher levels of success and competitiveness. Without any one of these figures, Intel would never have achieved its historic success; with them, Intel made possible the personal computer, the Internet, telecommunications, and the personal electronics revolution.

Based on unprecedented access to corporate archives, The Intel Trinity reveals the fascinating stories behind the company's ubiquitous products and the unique business practices—including a willingness to commit to new ideas, an initiative to make bold investments in lean times, and a devotion to upholding Gordon Moore's namesake law—that led Intel to consistent success unheard of elsewhere in the tech world.

The Intel Trinity is not just the story of Intel's legendary past; it is also an analysis of the formidable challenges that lie ahead as the company struggles to maintain its dominance, its culture, and its legacy.

About the Author

Michael S. Malone is one of the world's best-known technology writers. A veteran newspaper reporter and columnist, magazine editor, and entrepreneur, he is the author or coauthor of nearly twenty award-winning books, notably the bestselling The Virtual Corporation, Bill & Dave, and The Intel Trinity.

Product details

ASIN ‏ : ‎ 0062226762
Publisher ‏ : ‎ Harper Business; Illustrated edition (July 15, 2014)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 560 pages
ISBN-10 ‏ : ‎ 9780062226761
ISBN-13 ‏ : ‎ 978-0062226761
Item Weight ‏ : ‎ 1.7 pounds
Dimensions ‏ : ‎ 6 x 1.39 x 9 inches

Best Sellers Rank: #854,452 in Books (See Top 100 in Books)
- #470 in Computers & Technology Industry
- #1,384 in Company Business Profiles (Books)
- #2,347 in Business Professional's Biographies

Customer Reviews:
4.4 326 ratings

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S. Witten

Pretty damn good!

Reviewed in the United States 🇺🇸 on November 14, 2014

Verified Purchase

This is not the best book about Silicon Valley that Mike Malone has written. It is, however, a great read -- which is what you want from a good book! There have been criticisms in this column that the book is "Grove heavy" and "Moore light". That's certainly true.

However, the context is that Gordon Moore was the Spirit -- ethereal and above it all...the giver of the Law.

I enjoyed this book very much... Having lived through most of the story but watching from afar from my desk at HP, I was keenly interested in the subject matter. It's not a book really about Intel the company as it is a book about the 3 fallible human beings who went on to greatness -- each in their own way: Noyce the entrepreneur and ultimate gambler; Moore the calm and rational scientist; and Grove the 'first employee' who sublimated his (often violent) passions (and loathing for Noyce) to finally become probably the greatest businessman of our time (Donald Trump could only wish...).

This is a book about 3 extraordinary individuals and their relationships with each other with the semiconductor revolution as a backdrop. I appreciated that Malone didn't give short shrift to the importance of some of the other notable "Fairchildren" who were equally as important to the development of Silicon Valley -- most notably Charlie Sporck at National Semiconductor.

Since it's a book about relationships and not about facts and figures, there are not a lot of details about product lines, income statements, sales etc. except to provide historical context for the narrative. If you are at all interested in the history of technology, this book is a must read.

As with "Bill and Dave", these stories need to be preserved...

6 people found this helpful

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David Murphy

Read the history of transistor/microchip technology. Can't miss.

Reviewed in the United States 🇺🇸 on February 16, 2016

Verified Purchase

For anyone interested in the recent decades' history of materials chemistry and what led to the microminiaturized world we are still entering, I would highly recommend this book. I would especially recommend to anyone that they read Jon Gertner's "The Idea Factory" about Bell Labs first, and then follow that reading up with the study of this book. Here is why. "The Idea Factory" covers the decades of the 1920's through the 1960's and thus thoroughly and thoughtfully covers the creation of the transistor in 1947-48. One of the physicists involved in that invention was Bill Shockley, who left Bell Labs around 1953 to found his own company. The company he located where he grew up, south of San Francisco, thus planting the seed for what we now call Silicon Valley. Two of Shockley's first hires were Robert Noyce and Gordon Moore. When they became fed up with Shockley's behavior, they left and formed the company that soon became Intel. So, in reading the two books back to back, one gets an astonishing insight into the people and the organizations that led us from Marconi's wireless to the eve of 5G cell phone technology. Truly a stunning saga.

6 people found this helpful

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Caledonia

Hmmmmm interesting but....

Reviewed in the United States 🇺🇸 on November 23, 2022

Verified Purchase

I guess I can't blame the book but it is more of a management book than a discussion of the technical challenges they overcame. There are better more technically interesting ones out there. I did learn that one consequence of Steve Jobs cheating Steve Wozniak out of his share of the $5000 payment, Woz could not afford Intel's microprocessor for his first Apple 1 computer so bought a $20 6502 instead. Who knows if that's truly what lead Woz down the 6502 path but it makes sense.

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thefan

Intel's Foundational Book

Reviewed in the United States 🇺🇸 on December 19, 2014

Verified Purchase

This is a fascinating, independent writing about the foundations of Intel corporation through the primary founders. Probably no other text does Intel justice in describing the company's formation and it's culture than this one. Amazing glimpse into it's persona and transformation throughout nearly 50 years of existence.

Updated after reflection and reading the one "negative review"...
The negative review posted on Amazon is 100% accurate with respect to Malone's organization and his use of data. Malone could have done a better job in that respect. However, the book is about the people and their personas. The book certainly covers less of the last 20 years as the reviewer pointed out. I wanted to find out more about the people and in this respect Michael did a very nice job- other than Moore's mentorship of Grove, it was very difficult to penetrate into Gordon's character.

I'd be interested in what the current Intel CEO- Brian Krzanich - would like to see written in the next phase of the life of Intel.

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Top reviews from other countries

Seann Haver

Couldn’t put this book down!

Reviewed in Canada 🇨🇦 on April 1, 2019

Verified Purchase

I wasn’t sure about buying this book, but sure glad I did. Very well written didn’t get to technical and got into the personalities of the Trinity. All different personalities that created the biggest company in the world!
This book also helped me understand how the digital age started.
Loved it!

Poboy

It was exciting to read this book!!!

Reviewed in Japan 🇯🇵 on September 14, 2014

Verified Purchase

It was exciting to read this book...
I even wrote a blo on this book!!! Read below...
https://www.semiconportal.com/archive/blog/insiders/oowada/140909-intel.html

John Berlinsky

worth the price and the time

Reviewed in Canada 🇨🇦 on December 27, 2014

Verified Purchase

In spite of the breathless style and the constantly scrambled chronology, there's a lot to take in, and it's worth the effort to absorb.

Paolo

A Company biography

Reviewed in the United Kingdom 🇬🇧 on April 6, 2015

Verified Purchase

To me this book is most and foremost an excellent example of a company biography and I'd be eager to read more books like this about the story of a company rather than more books about the single successful individuals.

If there's one book about entrepreneurship I would want my children to read it would be this one because:

1) While the title focuses on the three man who founded the company the content actually is complete with many other characters that at different stages played a role in Intel.
2) This book a fantastic document on how such an impressive company develops from the contribution of many individuals and how there are many environment, historical and technology factors that do play an important role.
3) It illustrates to some decent/good degree of detail the hard choices and decision the team faced over time giving an idea of what running a business is like.
4) As the analysis spans approximately 50 years of company lifetime it's an extraordinary long term analysis that can't be found in business books.
5) It tells about these 3 prominent men highlighting how they were brilliant but not super humans or heroes.
6) I find it an interesting account of how companies and corporations are de facto part of determining modern history.

Jason

A good read if this sort of thing excites you, a bit of a slog if it doesn't

Reviewed in the United Kingdom 🇬🇧 on December 11, 2015

Verified Purchase

Phew, it's a long and detailed book. I did enjoy it but I felt that the really interesting stuff was the early days when Fairchild Semiconductor was the big boy in town and Noyce/Moore left to start Intel. Learning how they succeeded was riveting, and the chapter on Andy Grove's childhood in Hungary was fascinating. I guess the last third of the book, as we approached the 21st century with Intel already earning its many billions, dragged a bit because it just became another multi-billion dollar company with which we are all now familiar.

It felt long and wordy and not as punchy as I would've liked, but I'm glad I read it - the first half alone was worth the price of admission.

2 people found this helpful

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