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Intellectual Property Strategy (The MIT Press Essential Knowledge series) by [Palfrey, John]
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Intellectual Property Strategy (The MIT Press Essential Knowledge series) Kindle Edition

4.1 out of 5 stars 10 customer reviews

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Editorial Reviews

Review

Palfrey backs up each point in this clear and well-written work with specific examples.... Recommended for specialized collections.

(Library Journal)

From the Author

This book is written for the CEOs and other senior leaders of all kinds of organizations as a primer on intellectual property strategy.  I wrote it with the aim that someone could read it on a single plane flight, say from New York to San Francisco, or Zurich to Hong Kong.  It is meant to be accessible and practical and useful -- while grounded in the latest research about the business, economics, law, and culture related to intellectual property.

Product Details

  • File Size: 307 KB
  • Print Length: 192 pages
  • Publisher: The MIT Press (October 7, 2011)
  • Publication Date: October 7, 2011
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B005NK6AVK
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Enhanced Typesetting: Not Enabled
  • Amazon Best Sellers Rank: #154,776 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Top Customer Reviews

By John Gibbs on October 6, 2011
Format: Kindle Edition Verified Purchase
You should think of intellectual property as a flexible asset class that can help your organization in a broad range of ways, according to Harvard Law School Professor John Palfrey in this book. Whether your organization is a for-profit business or a non-profit institution, you should give special consideration to strategies of openness rather than exclusion, especially in the information context.

The author goes on to provide four recommendations on the strategic approach which your organization should take to intellectual property:

1. Consider intellectual property to be an asset class;
2. Be open to what your customers, competitors and others can offer you in terms of intellectual property;
3. Intellectual property is more valuable for creating freedom of action than as an offensive weapon against others;
4. Be creative and flexible in what you do with your intellectual property.

Traditional approaches to intellectual property have been challenged by developments over the past 20 years with the open source movement and the proliferation of Internet services such as YouTube and file-sharing services which skate around the boundaries of intellectual property legitimacy but which copyright owners have been unable to shut down because of their immense popularity and power. Rigid enforcement of rights has become a political act likely to engender community ill-will; hence the wisdom in the author's advice to use openness rather than exclusion as a guiding policy.

In my view the author has succeeded in explaining intellectual property in language which can be understood by anyone. The author has his own views, but manages to steer clear of controversy. The book is short enough to maintain the reader's interest, and it is pitched at about the right level for an executive who needs to understand what intellectual property is and why it is important.
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Format: Paperback Verified Purchase
Nice compact exposition of the IP space which will enable business managers to get up to speed with both new and old ways of looking at the intellectual property portfolio of any type of company. Reads in about an hour - not terribly in depth of the nuts and bolts, but a great overview.
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Format: Paperback
The world of intellectual property (IP) can be a scary place, where giant firms face off against their competitors, acquiring mammoth IP portfolios to intimidate others and discourage patent infringement lawsuits. Or it can be a place of shrewd investment and careful nurturing of assets. Harvard Law School professor John Palfrey examines the high-stakes IP world and suggests IP strategies to optimize organizational performance. getAbstract recommends Palfrey's worthwhile guidance to all managers seeking to understand their IP assets and to maximize their profitability.
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Format: Kindle Edition Verified Purchase
A little dry, but a lot of good information in here. I will keep this at the end of the semester.
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Format: Paperback Verified Purchase
I bought this for class, but it ended up actually enjoying reading it. The writing flows much better/is less dry than a textbook and it presents the subject matter in an interesting way. I'd have read it even if it wasn't required for class.
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