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Intellectual Property Strategy (The MIT Press Essential Knowledge series) Paperback – October 7, 2011
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Palfrey backs up each point in this clear and well-written work with specific examples.... Recommended for specialized collections.(Library Journal)
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The author goes on to provide four recommendations on the strategic approach which your organization should take to intellectual property:
1. Consider intellectual property to be an asset class;
2. Be open to what your customers, competitors and others can offer you in terms of intellectual property;
3. Intellectual property is more valuable for creating freedom of action than as an offensive weapon against others;
4. Be creative and flexible in what you do with your intellectual property.
Traditional approaches to intellectual property have been challenged by developments over the past 20 years with the open source movement and the proliferation of Internet services such as YouTube and file-sharing services which skate around the boundaries of intellectual property legitimacy but which copyright owners have been unable to shut down because of their immense popularity and power. Rigid enforcement of rights has become a political act likely to engender community ill-will; hence the wisdom in the author's advice to use openness rather than exclusion as a guiding policy.
In my view the author has succeeded in explaining intellectual property in language which can be understood by anyone. The author has his own views, but manages to steer clear of controversy. The book is short enough to maintain the reader's interest, and it is pitched at about the right level for an executive who needs to understand what intellectual property is and why it is important.
Most Recent Customer Reviews
Excellent book for beginers and ip specialist, its the core of the ip strategy for lawyers and business people, okPublished 21 months ago by Andres Araujo Sanz
The book gives full and, at the same time, concise picture of how to develop IP strategy in a company. Read morePublished on April 14, 2014 by Andrey
This book is silly. Virtually content free, it rings with the constant refrain that a strategic thinker will deal with Intellectual Property as an asset class. Duh. Read morePublished on March 1, 2014 by TS