- File Size: 1904 KB
- Print Length: 257 pages
- Simultaneous Device Usage: Unlimited
- Publisher: Carl Weisman; 1 edition (June 13, 2015)
- Publication Date: June 13, 2015
- Sold by: Amazon Digital Services LLC
- Language: English
- ASIN: B00ZO2QM9W
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Lending: Enabled
- Amazon Best Sellers Rank: #1,082,779 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
The Intelligent Home Seller: How to Keep More of Your Money When You Sell Your Home (The Intelligent Consumer Series Book 1) Kindle Edition
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This is a DENSE book. It's not a quick read and it's impossible to shorthand it, but I can tell you that the author advocates a different approach to selling your house than I have ever encountered before. I've read some good books (by real estate agents) explaining to prospective buyers and sellers how the industry operates and how to work with an agent to protect your own interests. I've found these books interesting and helpful, but this one is in a class by itself.
The author is NOT in real estate. He's a businessman who needed to sell a house and rebelled at the idea of blindly trusting the job to a real estate agent and then forking over a huge sum of money for what might or might not have been good service. As he expresses it, the money that you get from selling your home isn't like winning the lottery. That equity is money that you had to earn and pay out. Why shouldn't you get to keep it!
Many sellers shrug off hefty real estate agent commissions because it's only a small percentage of the house price. I think this speaks to the mindset of the majority of American consumers who say that they would drive across town to save $75 on a vacuum cleaner, but not to save $75 on a car. As financial advisers keep saying, $75 is $75, regardless of the price of the item. And the same goes for houses.
This is NOT a "how to sell your house yourself and avoid a commission" book, although the author offers excellent advice for those wishing to go that route. Mr. Weisman hired an agent to sell his house, but he hired that agent exactly the way he would hire anyone for a temporary job. He did his homework, took applications, and hired the best candidate for the job. AND he negotiated the "salary!"
He also saved money by doing part of the work himself and he clearly explains how you can do the same. Do you save money by mowing your own lawn or doing your own house cleaning or cooking instead of going to a restaurant? It's the same principal and (thanks to the internet) many of the tasks involved in selling a house can be done by the owner. Furthermore, you know that those tasks are being done to your satisfaction.
So is this book for you? Absolutely! Even if you insist on listing with Mable's grandson-who-just-got-his-license-and-his-wife-just-had-a-baby-and-they-really-need-the-money, knowing the steps that are involved in selling a house will help you ask the right questions to ensure that Mable's grandson does a decent job for you. If you get NOTHING else out of this book, you should take to heart the lesson that there are millions of real estate agents in America at any given moment and they range from super-competent to God-awful. It takes very little training and NO experience to become an agent and brokers risk nothing by hiring new agents, who receive only commission. Every day, thousands of people become real estate agents and thousands quit. By going on the internet, you can find agents in your area who are experienced, successful, and willing to work with you on reasonable terms.
This author is a businessman and is accustomed to negotiations. Most people lack his confidence, but all of us should make every effort to take control of our finances on all levels. Taking the time to read this book and follow his suggestions will make you feel more in control of the selling process. You may not save as much as he did because your house may not sell for as much, but you can save some. And you'll be less likely to emerge from the sale feeling disgusted and cheated. You can do this and it's worth it.
In his Introduction Carl shares his own experience dealing with a less than satisfactory real estate agent and goes on to say,' Most real estate agents are nice people, and some are even competent, but make no mistake about it: selling your home is business. And when you hire a real estate agent to represent you in the sale of your home, that is their business. And they see it as their business to take as much of your money from you as you will allow them. If you are unprepared when you hire an agent, they will be keeping more of your money, not you. The sooner you start treating the sale of your home as a business, the better off you will be. I am not a real estate agent. I couldn't be. A real estate agent would never write this book because they do not want you to know what I am about to teach you. But, The Intelligent Home Seller is not just a book. I see it as the start of a movement. It is a movement
away from the antiquated days of residential real estate sales where brokers had all the information and controlled all the channels of communication. It is a movement toward an industry that leverages technology to increase efficiency AND reduce the cost of buying and selling homes. And it is a movement toward greater transparency and better alignment between the goals of buyers and sellers and those of their service providers. My goal, when I began this journey, was to change the real estate industry for the better.'
What then follows is an assemblage of facts about real estate - buying, selling, the tricks of the trade, and how to make the entire experience a better one. The primary focus is advice on how to deal with the real estate industry, ideas such as The number one challenge to keeping more of your money when selling your home, * The 5 psychology traps to avoid when getting ready to sell, Tricks the real estate industry plays to get you to pay too much, The 2 investments every home seller should make to sell their home quicker, The different types of real estate agents you can hire, How to tell a good real estate agent from a bad one BEFORE you hire them, How to know exactly what your agent will do for you AFTER you hire them, The serious conflicts of interest between you and your agent and what to do about them and much much more.
In a book such as this the tendency with some writers is to paint things black and white, good and bad, right and wrong. Carl keeps the information flowing like a pro - and there is much to learn here....Grady Harp, July 15