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International Marketing 15th Edition

4.2 out of 5 stars 33 customer reviews
ISBN-13: 978-0073529943
ISBN-10: 007352994X
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Editorial Reviews

About the Author

Profesor Emerito de la Universidad de Colorado en Boulder, recibio su Ph.D. de la Universidad de Texas en Austin, donde fue elegido miembro de Beta Gamma Sigma. En su carrera academica en la Universidad de Colorado se ha desempenado como Jefe de la Division de Marketing, Coordinador de Programas de Negocios Internacionales, Vicedecano y Decano Interino. Su ensenanza ha abarcado una amplia gama de cursos de marketing y negocios internacionales desde los fundamentos hasta el nivel de doctorado. Recibio la Universidad de Colorado Premio a la Excelencia Docente de Educador y de la Asociacion de Marketing de Western Educador del Ano. Mary C. Gilly John L. Graham
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Product Details

  • Hardcover: 742 pages
  • Publisher: McGraw-Hill/Irwin; 15 edition (September 24, 2010)
  • Language: English
  • ISBN-10: 007352994X
  • ISBN-13: 978-0073529943
  • Product Dimensions: 8.4 x 1.1 x 11.3 inches
  • Shipping Weight: 3.2 pounds
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (33 customer reviews)
  • Amazon Best Sellers Rank: #57,872 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Loose Leaf Verified Purchase
I like the loose leaf book because it allows me to take just one or two chapters at a time and sit and read them anywhere unlike one large bound book that gets hard to hold/heavy after reading for long periods of time. I would like to see more options for loose leaf books. Thank you!
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Format: Hardcover Verified Purchase
Normally textbooks are monotonous and boring, but this book is such an interesting read, you will forget you are reading for class. Definitely a worthwhile investment!
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By Diego on February 25, 2013
Format: Hardcover Verified Purchase
As a professor I wanted to see more real cases. To see them, I am supposed to reach them online, and although I contact the publisher I haven't got any answer about how to enter the site. The site refers to a code that theoretically should come with the book, but not in my case..
The book seems to be very good but I was specially interested in the cases.
Diego
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By Tracy Garner on November 26, 2012
Format: Hardcover Verified Purchase
What a great resource! I don't keep many of my college books but will be keeping this one for future reference.
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Format: Hardcover Verified Purchase
For a textbook, this was actually not bad. It explained concepts very well and related everything to real business examples. One of the better business textbooks I've used.
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By ChicagoKid on December 18, 2013
Format: Hardcover Verified Purchase
It was what the class required. I still have the book and reference it every now and then. If you majored in business its good to have around.
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Format: Hardcover Verified Purchase
Who knew that marketing could be interesting? I am so glad my professor selected this text for my online International Marketing class.
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Format: Hardcover Verified Purchase
Really am enjoying this book well written and easy to test off of since things are easy to understand and the examples are the best.
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