- Hardcover: 736 pages
- Publisher: Irwin/McGraw-Hill; 0014- edition (2008)
- Language: English
- ISBN-10: 0073380989
- ISBN-13: 978-0073380988
- Product Dimensions: 8.5 x 1.2 x 11.2 inches
- Shipping Weight: 3.8 pounds
- Average Customer Review: 3.6 out of 5 stars See all reviews (35 customer reviews)
- Amazon Best Sellers Rank: #135,278 in Books (See Top 100 in Books)
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International Marketing 0014- Edition
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Top Customer Reviews
Hope this helps!
Chris X. Moloney
Well, I am sorry to say that this book more than any other has stood out as "exceptionally bad" because of 1) its horrendous, awkward phraseology, and 2) its unnecessarily lengthy explanations of most concepts. Because of these shortcomings, it routinely took me much too long to read even a few pages, and when I was finally finished, I disappointedly discovered that I hadn't even learned that much about international marketing. It's like reading an essay from a student who is just trying to fill up space or impress his professor with length, while compounding his error with poor style.
On the other hand, there is a lot of good information in the text, for which it received a star. There are several charts, black and white pictures, and some supplementary material as well.
I used this book for an MBA course in international marketing. I agree that some of the instructor materials are good. The video series has some good content. Some of the test questions are good, many are irrelevant (testing memorizing numbers vs. understanding concepts), others are ambiguous.
But the book is very hard to read, repetitive, and not well structured. Updates (e.g. Internet) seem to be added somewhat randomly. Economic fundamentals (currencies, international trade) are not well explained. Some of the data tables are very outdated. I spent over 300 hours preparing for a 3-hour credit course, to update the materials. I would recommend looking at alternatives.
Most Recent Customer Reviews
Doesn't sync correctly. One side goes up or down more than the other. Poor frame. Will not buy it or any other product from them.Published on July 24, 2014 by Eric Freeman
It's just as much of a snooze as textbook goes, but it is quite informative (and outdated) and offers great insight/ overview to doing business globallyPublished on March 28, 2013 by Michelle Morgan
I bought this book as a requirement for a college class. it was in good condition and worked for this class.Published on March 12, 2013 by Adriean Castro
I'll be honest here...I logged into my Amazon account to review another product and this product also showed up as something needing a review...So... Read morePublished on December 26, 2012 by Jammeroni
Book i needed for school for a fraction of the price I'd pay at the bookstore. Arrived quick and without any problems.Published on November 15, 2012 by mariana lima souza
I found this book not to be a hard read as I have heard it was; I did however receive the 11th ed. and not the 15th. Read morePublished on August 5, 2012 by Jennifer