From the Back Cover
A comprehensive revision of the definitive guide to developing and conducting effective surveys across all modes
Now thoroughly updated and revised with information about all aspects of survey research, Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, Third Edition provides professionals with practical "how-to" guidelinesgrounded in the most current researchon optimally using the Internet, mail, and phone channels to their best advantage.
Featuring expanded coverage of online surveys, recognized leaders in the fieldauthor Don Dillman and coauthors Jolene Smyth and Leah Christianshow you:
Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer it
How and when to use mail, telephone, and Internet surveys to your maximum advantage
Proven techniques to increase response rates
Guidance on how to obtain high-quality feedback from mail, electronic, and other self-administered surveys
Direction on how to construct effective questionnaires, including considerations of layout
The effects of sponsorship on the response rates of surveys
A complete, start-to-finish guide for every researcher to successfully plan and conduct Internet, mail, and telephone surveys, Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, Third Edition presents a succinct and thorough review of survey research methods, equipping you to increase the validity and reliability, as well as response rates, of your surveys.