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Internet Marketing Methods Revealed: The Complete Guide to Becoming an Internet Marketing Expert Paperback – January 12, 2007
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About the Author
Top Customer Reviews
As a professional web developer and internet marketer, I can simply say that the content in this book wouldn't especially helpful to anyone. One of the biggest problems with the book is that it is written in exceptionally poor English, making it difficult to understand. Between the poor writing and deceptive shill reviews from the publisher, I wouldn't recommend this book to anyone.
Review: Brick ONeil
One phrase that I would use with Miguel Todaro's book is "In-Depth". In this Internet Marketing book, Miguel leaves no stone unturned. If, after reading, studying and putting into practice his sage advice, you don't have significant new growth for your business, you can't blame the author.
In this detailed Marketing book, Todaro discusses in-depth SEO (Search Engine Optimization), Optimization, PPC (pay per click), Keywords, Ads, Newsletters, E-Mail Marketing, E-Commerce Strategy, CMS (Content Management Systems), flash and SEO. His most discussed subject is PPC (pay per click) Marketing, devoting five of his twenty chapters to it.
Todaro discusses HTML quite a bit, for those that are more than spectators or have more than a passing interest in developing their own (or work in the field of Marketing or computer languages) web pages, marketing, PPC, etc. This book is more for the professional Internet Marketer than a casual observer or beginner.
If you're wondering how to start Marketing your business or service on the internet, or are looking for a chapter or two to get a good idea of what Miguel Todaro is all about, a good place to start is his chapters on submitting your website to Internet Search Engines and Keywords. Keywords are of a vital importance to getting good traffic to your website.
These two chapters could help even the most novice Internet Marketer successfully build traffic to their website, business or service.
With as much detail as Miguel Todaro goes into, this is more geared towards other professional Internet Marketers (or, at the very least, towards those who have a more passing acquaintance with HTML, PPC and the like). I would rate this book a 5, if only for the two chapters on submission and keywords.
Todaro also does a great job explaining search engines and how they work. He is particularly helpful when detailing the best way to create a website so that the keywords a potential customer enters will lead them your business' website. Todaro also tells how you can analyze your competition's keywords that way you can compete more effectively against them.
In addition to that, there is an extremely illuminating chapter on how to optimize your website. Todaro goes through ten basic areas which should be addressed to ensure that your website is running at peak performance. Headlines, titles, footers, and other vital website components are addressed in this section. Also, later in the book, link popularity and the ways your site can gain greater link popularity are discussed (gaining greater link popularity will cause search engines to rank you higher when they return search results). The strategies described here are a must for anyone looking to grow their business' exposure on the internet. But, these are only a few ways that the book details on internet marketing. There is some much useful information here that anyone who is in business or is looking to promote their website should read this book.
Most Recent Customer Reviews
In this rapidly changing world of internet, this is a book that's not totally updated. As others reviews I read before buying thus book, the book has some grammatical errors that... Read morePublished on January 6, 2014 by Liemazter
This is a good book for a beginner. The history of Internet marketing is there and it is clearly written for a non-techie. Read morePublished on January 23, 2010 by Heidi L. Hanson
Excellent, methodical, easy to understand, comprehensive book! I am recommending this book to my entrepreneur students and anyone else interested in learning about internet... Read morePublished on January 22, 2010 by Health Minded
My disclaimer: As with any opinion, it is only my opinion! And everyone's will vary depending on who reads the book and what the reader is looking for. Read morePublished on January 15, 2010 by Rip Walker
In all fairness the content of the book is good. However, I agree with the gentleman who also commented on the writing quality of the book: it is very poor. Read morePublished on September 10, 2009 by David Garces
While the content is very good, the writing is poor. On every page I encounter sentences that are poorly strucutred and vague, so I cannot extract the full meaning. Read morePublished on September 7, 2009 by Richard J. Petti
Now, let me be honest, I am a skeptic of any "secrets" or "tricks" revealed in any book. Throw in the term "internet marketing" and you can add another dose of skepticism. Read morePublished on August 10, 2009 by Matt L. Walker
Internet Marketing Methods Revealed by Miguel Todaro is more than just a how to guide to promoting your business on the Internet. Read morePublished on June 2, 2009 by Ceetar
Mr. Todaro presents sound techniques and strategies to driving internet traffic to your website. The author really gets the reader thinking about maximizing resources and putting a... Read morePublished on May 19, 2009 by Amazon Customer