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Internet Marketing Methods Revealed: The Complete Guide to Becoming an Internet Marketing Expert Paperback – January 12, 2007

4.1 out of 5 stars 18 customer reviews

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Editorial Reviews

About the Author

Miguel Angel Todaro is originally from Buenos Aires, Argentina. He has been an advisor to important corporations in marketing, multimedia, and e-commerce projects. He is an expert in software development, with a strong background in graphic design, multimedia programming, and marketing. In 1997, he developed one of the first automotive e-commerce projects on the net for the Italian company, Fiat Auto International Corporation. As a consultant he helped major organizations, such as UNICEF, AIGA, Oracle, and IBM. He also developed experimental multimedia e-learning ventures for different companies in North America, including BP and Methanex Corp."
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Product Details

  • Paperback: 336 pages
  • Publisher: Atlantic Publishing Group Inc. (January 12, 2007)
  • Language: English
  • ISBN-10: 1601382650
  • ISBN-13: 978-1601382658
  • Product Dimensions: 6 x 0.9 x 8.9 inches
  • Shipping Weight: 14.1 ounces (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (18 customer reviews)
  • Amazon Best Sellers Rank: #2,310,720 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback
Let me first point out that 9 out of 12 of the reviewers that gave this book four or five stars have something in common: They only review books from Atlantic Publishing, and only write positive reviews. The reviews follows an identical pattern to another Atlantic Publishing book I purchased, "Online Marketing Success Stories." Buyer beware.

As a professional web developer and internet marketer, I can simply say that the content in this book wouldn't especially helpful to anyone. One of the biggest problems with the book is that it is written in exceptionally poor English, making it difficult to understand. Between the poor writing and deceptive shill reviews from the publisher, I wouldn't recommend this book to anyone.
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Format: Paperback
Internet Marketing Methods Revealed, The Complete Guide to Becoming an Internet Marketing Expert; book; Miguel Todaro; Atlantic Publishing Group, Inc.; 338 pgs.
Review: Brick ONeil
One phrase that I would use with Miguel Todaro's book is "In-Depth". In this Internet Marketing book, Miguel leaves no stone unturned. If, after reading, studying and putting into practice his sage advice, you don't have significant new growth for your business, you can't blame the author.
In this detailed Marketing book, Todaro discusses in-depth SEO (Search Engine Optimization), Optimization, PPC (pay per click), Keywords, Ads, Newsletters, E-Mail Marketing, E-Commerce Strategy, CMS (Content Management Systems), flash and SEO. His most discussed subject is PPC (pay per click) Marketing, devoting five of his twenty chapters to it.
Todaro discusses HTML quite a bit, for those that are more than spectators or have more than a passing interest in developing their own (or work in the field of Marketing or computer languages) web pages, marketing, PPC, etc. This book is more for the professional Internet Marketer than a casual observer or beginner.
If you're wondering how to start Marketing your business or service on the internet, or are looking for a chapter or two to get a good idea of what Miguel Todaro is all about, a good place to start is his chapters on submitting your website to Internet Search Engines and Keywords. Keywords are of a vital importance to getting good traffic to your website.
These two chapters could help even the most novice Internet Marketer successfully build traffic to their website, business or service.
With as much detail as Miguel Todaro goes into, this is more geared towards other professional Internet Marketers (or, at the very least, towards those who have a more passing acquaintance with HTML, PPC and the like). I would rate this book a 5, if only for the two chapters on submission and keywords.
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Format: Paperback Verified Purchase
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Format: Paperback
In this book, Miguel Todaro does a phenomenal job explaining how to use internet marketing to its full potential. Todaro discusses the numerous benefits which a company can obtain through using internet marketing to sell themselves in the 21st. He describes taking advantage of the constant low cost which the internet offers, the ability to track a customer's purchase habits, the huge potential Return On Investment, and the countless other opportunities that the internet provides.

Todaro also does a great job explaining search engines and how they work. He is particularly helpful when detailing the best way to create a website so that the keywords a potential customer enters will lead them your business' website. Todaro also tells how you can analyze your competition's keywords that way you can compete more effectively against them.

In addition to that, there is an extremely illuminating chapter on how to optimize your website. Todaro goes through ten basic areas which should be addressed to ensure that your website is running at peak performance. Headlines, titles, footers, and other vital website components are addressed in this section. Also, later in the book, link popularity and the ways your site can gain greater link popularity are discussed (gaining greater link popularity will cause search engines to rank you higher when they return search results). The strategies described here are a must for anyone looking to grow their business' exposure on the internet. But, these are only a few ways that the book details on internet marketing. There is some much useful information here that anyone who is in business or is looking to promote their website should read this book.
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