- Paperback: 400 pages
- Publisher: Wiley; 1 edition (February 21, 1997)
- Language: English
- ISBN-10: 0471172952
- ISBN-13: 978-0471172956
- Product Dimensions: 7.5 x 0.9 x 9.3 inches
- Shipping Weight: 1.6 pounds (View shipping rates and policies)
- Average Customer Review: 8 customer reviews
- Amazon Best Sellers Rank: #10,287,626 in Books (See Top 100 in Books)
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The Internet Marketing Plan 1st Edition
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Kim Bayne's The Internet Marketing Plan provides a marketing plan geared toward Web commerce and covers the middle ground between marketing and Web technology. Marketers who are seeking the basics on Web site design or HTML-savvy technicians who are looking for marketing basics can use this book as an outline for their business plans.
Because Bayne's book is dense with information, it's easier to skip around rather than read it cover to cover. Activities augment some of the book's sections and you can use hands-on investigation to reinforce other concepts within the book. The Internet Marketing Plan's diskette contains documents, spreadsheets, and forms that guide the reader through marketing plan creation. Bayne also offers several worthwhile applications of Web technology that can fortify different areas of your company's business.
From the Publisher
Today's marketers face the struggle to apply traditional marketing concepts with today's Internet ideas. With The Internet Marketing Plan, well-known consultant Kim Bayne brings coherence and integration to Internet marketing and general marketing practice. Here she provides, in a hands-on workbook format, the techniques and components of an Internet marketing plan combining traditional marketing concepts with new Web marketing methods, allowing readers to create an effective marketing framework. The book/disk set helps users set up a marketing blueprint where they can effectively design, implement, and evaluate their Web sites. Includes Disk with ... A "canned plan" including checklists, templates and document outlines companies can use for creating, maintaining and evaluating Internet capabilities. This is essentially a blueprint for a marketing plan.