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Internet Marketing with WordPress Paperback – November 24, 2011
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Top Customer Reviews
Although slightly aimed at WordPress.com hosted websites, there is still massive value for website owners who self-host their websites to take away ideas and strategies to help them build a better, more successful online business.
Even if you're totally new to the concepts and opportunities online marketing can offer, what you'll learn in this book can be applied in your online business. I read the book in a few hours, its easy to read and highly recommended.
Good that it looks at Wordpress from a Marketing perspective as many of us are now using it as a marketing tool or e-shop platform.
Our first impression was: Wow, this book is short.
Luckily, we believe that "good things come in small packages." We were not at all disappointed - this tiny tome, packs a powerful punch.
Mercer starts it off by presenting a diagram that showed exactly where blogs and websites fall within the entire marketing spectrum. We appreciated that the entire process that he advocated was not developed in a vacuum, as it was fully rooted within sound marketing principles.
And we loved how he wraps up the book by circling back to the same diagram.
The top 10 highlights of the book include:
1. The concept that content is the fuel that drives traffic on the Internet (spend more time on your message, not gimmicks)
2. Successful conversions don't always take the form of a financial transaction (the reach of your expertise can be just as important)
3. By effectively analyzing your visitors' needs, you can provide focused and relevant content that converts (remember your target audience isn't everyone, just your ideal visitors you've identified)
4. Creating quality content isn't easy, but it goes a long way toward attracting repeat visitors (great content IS marketing)
5. Content also helps with organic search engine optimization (yet Mercer does offer solid tips regarding site structure and plugins to assist with your SEO efforts, too)
6.Read more ›
The author is David Mercer, manager of the highly educational blog, training and support site, siteprebuilder.com, and author of several other technical books. This one is a short book, less than 100 pages, and in addition, he makes available on his website up-to-date quizzes and exercises specific to each chapter.
Mercer describes the fundamentals of solid internet marketing strategy, adds his own unique flavor and tells us how to accomplish these things in WordPress, both the .com and .org versions. Right away, I appreciated the track he took with his emphasis on formulating what it is you want from your blog, who can provide it and how they already communicate with each other--then doing whatever is necessary to provide good content, specific to that audience.
Like others in David Mercer's audience, I often feel that I am `wasting time' writing when I should be out... well, `marketing.' You know, agonizing over which kind of ads to buy, making calls, shaking hands and trading business cards, that sort of thing. I appreciate the logic and assurance he provides by explaining how the writing is the thing that most efficiently makes the best money. His philosophy, "Do it right, and everyone benefits," is just the sort of thing I want to hear from an expert.
The only downside I found in this book was the chart under "Understanding Internet Marketing." It was confusing until he explained it, and that, I believe, is the nature of the beast.Read more ›
Most Recent Customer Reviews
I wanted something that explained internet marketing in depth but with a lay person in mind and this book is ideal.Published on October 4, 2013 by Desley Gilbert
It was a pleasure to read this book last week. I found it very useful in my field of work. Not only will it help me out at work but with my future clients. Read morePublished on February 27, 2012 by Rich_Girl74
I work as a WordPress developer. This book was introduced to me during our local 2012 WP conference. Read morePublished on February 22, 2012 by PMCDS