- Series: Meckler Media
- Paperback: 448 pages
- Publisher: Wiley; 1 edition ( 9, 1998)
- Language: English
- ISBN-10: 0471242179
- ISBN-13: 978-0471242178
- Product Dimensions: 7.6 x 1 x 9.2 inches
- Shipping Weight: 1.7 pounds (View shipping rates and policies)
- Average Customer Review: 5 customer reviews
- Amazon Best Sellers Rank: #9,007,209 in Books (See Top 100 in Books)
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Internet World Guide to Webcasting: the Complete Guide to Broadcasting on the Web 1st Edition
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From the Publisher
Written by a Webcasting expert, this book is a complete guide to broadcasting on the Web. It provides a general overview of Webcasting, covers business and entertainment uses, and presents the different technologies available. The book is supported by a site associated with the Webcaster Association site at www.webcasters.org.
From the Back Cover
A fascinating and instructive look at broadcasting over the Internet.
Using the latest generation of Web technology you can build your own "television" or "radio" network as an Internet Broadcaster. It's called "webcasting," and Fortune 500 companies use it today for a variety of purposes, including in-house education and training, infomercials, marketing campaigns, advertising, public relations, customer support, corporate communications, and more. Find out from international webcasting expert Peggy Miles how organizations worldwide are using webcasting to give them a powerful competitive edge, and how to make the technology work for you, too.
Peggy Miles showcases this exciting new medium with practical case studies from the business and entertainment industries, featuring companies like MSNBC, Heineken, and Time Warner. Through these studies, you'll learn about:
* The myriad business opportunities available with webcasting
* How to create a successful webcasting business model
* Webcasting technologies -- and how to choose the best ones for your site
* How to launch your own Web channels and interactive TV Net programs on a webcasting site
* How to develop or locate webcasting content that sizzles, and keeps your customers coming back to your site
* Marketing and selling via webcasts for small, medium, and large companies
* Important legal, copyright, trademark, and regulatory issues on music, video, and webcasting.
Learn all about a dynamic new business and entertainment medium at the Internet World Guide to Webcasting companion website at: www.wiley.com/compbooks/miles
Visit our website at www.wiley.com/compbooks/
VIN CROSBie Digital Deliverance
JOHN DICKINSON CurtCo Freedom Group
MARTIN HALL Stardust Technologies
DOUG MOHNEY Skycache
DEAN SAKAI Sakai Interactive
KELSEY SELANDER BackWeb
DAVID WITTENSTEIN Dow, Lohnes & Albertson
jan wright TechWRITE
Top customer reviews
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Starting with an introduction for webcasting, the book defines three types of webcasting: streaming, on-demand, and push technologies. The discussion describes each of these technologies, providing excellent examples of how each are used and comparing them with similar off-line technologies (such as TV).
The book continues with a look at the opportunities webcasting can provide in business, including which type to use and whether the use of webcasting is feasible. Other chapters discuss developing both an effective website and the content to be webcast, how to market the webcast, and issues with managing the website. Information about important considerations such as maintaining the website, measuring the success of the webcast, and budgeting for various types of webcasting are included.
In the final section of the book, the author provides an excellent review of the legal and regulatory issues involved with webcasting when the book was published in April of 1998.
The author is Peggy Miles, President of Intervox Communications and an internationally known expert in webcasting. A founding member of the International Webcasting Association, she also moderates several key mailing lists supporting the webcasting industry. There are simply few more knowledgeable people of the webcasting industry.
Throughout the book, the author uses case studies to highlight her points. These case studies provide clear examples of webcasting ideas and techniques that are working for others.
The book's treatment of webcasting technologies focuses more on the background and potential business uses of each, rather than on specific products. As a result, the book does not suffer from the technological obsolescence that is apparent in other books about the rapidly evolving webcasting and streaming audio industry.
I most highly recommend this book for those interested in using webcasting technology in any business setting, from a traditional radio station planning to webcast their programming to a project officer assigned to create a webcast to give the company the competitive edge possible with webcasting.
Review by Mike Powers, Radideo.com Guide, December 1999