Buying Options

Unlimited reading. Over 3 million titles. Learn more
Read for Free
OR
Kindle Price: $4.99

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

You've subscribed to ! We will preorder your items within 24 hours of when they become available. When new books are released, we'll charge your default payment method for the lowest price available during the pre-order period.
Update your device or payment method, cancel individual pre-orders or your subscription at
Your Memberships & Subscriptions

Buy for others

Give as a gift or purchase for a team or group.
Learn more

Buying and sending eBooks to others

Select quantity
Buy and send eBooks
Recipients can read on any device

Additional gift options are available when buying one eBook at a time.  Learn more

These ebooks can only be redeemed by recipients in the US. Redemption links and eBooks cannot be resold.

Kindle app logo image

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required. Learn more

Read instantly on your browser with Kindle Cloud Reader.

Using your mobile phone camera - scan the code below and download the Kindle app.

QR code to download the Kindle App

Loading your book clubs
There was a problem loading your book clubs. Please try again.
Not in a club? Learn more
Amazon book clubs early access

Join or create book clubs

Choose books together

Track your books
Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free.
Introduction to Personal Branding: 10 Steps Toward a New Professional You by [Mel Carson]

Follow the Author

Something went wrong. Please try your request again later.

Introduction to Personal Branding: 10 Steps Toward a New Professional You Kindle Edition

4.3 out of 5 stars 180 ratings

Price
New from Used from
Kindle
$4.99

Always the perfect gift

Editorial Reviews

Review

"Mel Carson is a gifted storyteller." - Forbes 
 
"I wish that I had Mel Carson's guide when I had to re-invent myself several years ago." 
Jason Miller - Global Content Marketing Leader at LinkedIn 
 
 
"Mel distils and concentrates his branding advice to create a lean, efficient book that doesn't waste time getting to the good stuff. This is one of my new favorite instruction manuals for personal branding is a lightning-fast read full of practical advice to get you up and running."
Megan Golden - The LinkedIn Blog 
 
"This book is an absolute must-read and not just for those starting to build their own brand. The book is also suitable for those that already have a brand because there are some elements you might not have thought about."
Bas Van Den Beld - State of Digital 
 
"Mel Carson is a gifted digital storyteller who lives & breathes our belief that all marketing and PR should be social by design"
Carolyn Everson, VP of Global Marketing Solutions at Facebook

About the Author

Mel is Founder and Principal Strategist at Delightful Communications, a Seattle-based Modern Marketing, Branding and Digital PR consulting firm. 

His mission is to educate and inspire businesses and individuals to make the most of the explosion of digital media and technology and successfully apply strategies that focus on Social Media, Influencer Marketing, Content Marketing, Digital PR, Employee Advocacy Programs and Personal Branding.

Before Delightful, Mel spent 7 years as Digital Marketing Evangelist at Microsoft where he supported and educated customers through the Microsoft Advertising Blog, evangelizing through social media, writing and by speaking about digital marketing at conferences, trade shows & other events all over the world.

Mel has spoken about Digital Marketing, Search Engine Marketing, Social Media and Personal Branding at conferences and events in the UK, Las Vegas, Los Angeles, New York, Dallas, San Francisco, Portland, San Diego, Salt Lake City, New Orleans, Toronto, Reykjavik, Dublin, Barcelona & Tenerife.

He has also lectured on MBA, MSc and online marketing courses, advising syllabus decision makers at Cranfield School of Management, Birkbeck College - part of London University and regularly speaks at student events at the University ofWashington > Foster School of Business.

His words and wisdom have also appeared in fantastic array of top publications such as The Financial Times, Fast Company, The Next Web, Forbes, GQ, Quartz, USA Today, PR Daily and Entrepreneur.com.

With his first book - Pioneers of Digital - published in 2012, he has just penned an Introduction to Personal Branding which is getting rave reviews on Amazon, Amazon's Kindle, Audible and iTunes as well. 

Before getting into digital marketing, Mel was an eternally-resting-actor and got his one and only break in a Joe Cocker Video alongside French cinema icon,Catherine Deneuve, way back in 1997!

Do follow him on Twitter and LinkedIn!

Product details

  • ASIN ‏ : ‎ B01A67OUIY
  • Publisher ‏ : ‎ Delightful Communications (January 3, 2016)
  • Publication date ‏ : ‎ January 3, 2016
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 2196 KB
  • Simultaneous device usage ‏ : ‎ Unlimited
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 65 pages
  • Customer Reviews:
    4.3 out of 5 stars 180 ratings

About the author

Follow authors to get new release updates, plus improved recommendations.
Brief content visible, double tap to read full content.
Full content visible, double tap to read brief content.

For well over fifteen years, Mel has been inspiring businesses around the world to understand and make the most of the explosion in use of digital media and technology.

After 7 years at Microsoft as their Digital Evangelist, Mel left in the summer of 2012 to start Seattle-based consultancy – Delightful Communications – which helps businesses and individuals successfully apply marketing strategies that focus on Social Media, Digital PR and Personal Branding.

He also relishes his work as US Brand Ambassador for Majestic, evangelizing the largest publically available link intelligence database & toolset on the planet to marketers and advertising professionals all over America.

Previous to Delightful and Majestic, Mel’s 7 year role as Digital Marketing Evangelist at Microsoft Advertising was to build relationships within the online advertising community by supporting and educating through the Microsoft Advertising Blog, evangelizing through social media, writing and by speaking about internet marketing and digital at conferences, trade shows & other events.

He began his digital advertising career as an editor at the search engine LookSmart in 2000, spending time at 24/7 Search as an Account Director before moving to Microsoft in 2005. He was part of the team that planned & executed the UK roll-out of Microsoft adCenter, now Bing Ads, in August 2006, and it didn’t take much persuasion for Mel to help set up Microsoft Advertising’s Community Team that same year, when it became apparent that Social Media Marketing was going to be huge.

Mel has spoken about Digital Marketing, Search, Social Media and adCenter at conferences and events in the UK, Las Vegas, Los Angeles, New York, Dallas, San Francisco, Portland, San Diego, Salt Lake City, New Orleans, Toronto, Reykjavik, Dublin, Barcelona & Tenerife. He has also lectured on MBA, MSc and online marketing courses, advising syllabus decision makers at Cranfield School of Management in the UK and Birkbeck College – part of London University.

With his first book – Pioneers of Digital – now published, he is based with his family in Seattle and regularly writes for the Delightful Blog and other 3rd party digital publications like Entrepreneur and The Huffington Post.

Before getting into digital marketing, Mel was an eternally-resting-actor and got his only break in a Joe Cocker Video alongside Catherine Deneuve, way back in 1997!

Do follow him on Twitter and Facebook!

Customer reviews

4.3 out of 5 stars
4.3 out of 5
180 global ratings

Top reviews from the United States

Reviewed in the United States 🇺🇸 on August 15, 2021
Reviewed in the United States 🇺🇸 on July 28, 2016
3 people found this helpful
Report abuse
Reviewed in the United States 🇺🇸 on January 1, 2020
One person found this helpful
Report abuse
Reviewed in the United States 🇺🇸 on June 13, 2021
Reviewed in the United States 🇺🇸 on September 29, 2018
Reviewed in the United States 🇺🇸 on June 21, 2016
9 people found this helpful
Report abuse
Reviewed in the United States 🇺🇸 on September 3, 2019
One person found this helpful
Report abuse
Reviewed in the United States 🇺🇸 on February 4, 2016
One person found this helpful
Report abuse

Top reviews from other countries

Tim Baynes
5.0 out of 5 stars ROCK START TO WALLFLOWER: a personal brand is a good thing.
Reviewed in the United Kingdom 🇬🇧 on January 27, 2016
One person found this helpful
Report abuse
Jana
4.0 out of 5 stars Straightforward, easy to understand.
Reviewed in the United Kingdom 🇬🇧 on November 29, 2020
Customer image
4.0 out of 5 stars Straightforward, easy to understand.
Reviewed in the United Kingdom 🇬🇧 on November 29, 2020
Just finished this book - took me about an hour. I think it’s great for people who just decided to work on their personal branding! I feel it covers all the main points which are essential for the beginners. I would recommend to get another book for deeper knowledge.
Images in this review
Customer image
Customer image
One person found this helpful
Report abuse
Amazon Customer
5.0 out of 5 stars Inspirational.
Reviewed in the United Kingdom 🇬🇧 on January 6, 2016
Ekaterina
5.0 out of 5 stars It's a great introduction in a concise manner
Reviewed in the United Kingdom 🇬🇧 on September 7, 2021
Shona ODonnell
5.0 out of 5 stars I actually read it...
Reviewed in the United Kingdom 🇬🇧 on May 8, 2016
Report an issue

Does this item contain inappropriate content?
Do you believe that this item violates a copyright?
Does this item contain quality or formatting issues?