It's a long road from envisioning and articulating a company's concept to communicating its value--an exercise that is of paramount importance in today's business climate where demonstrable value for any potential investment is critical for success. In an engaging and straightforward read, investor relations expert Jeffrey Corbin pulls readers through the essential steps for understanding, conveying, and ultimately, marketing value both through traditional communications means as well as through new social media platforms. From defining intrinsic value to determining an investment proposition, targeting the right investors, and establishing the ideal communications platform, Corbin conveys the importance of a strategic investor relations campaign and offers the subtle nuances around establishing one with fortitude.
In a text augmented with scenarios, sample letters, doctrines, and demonstrative slides, Corbin stresses the importance of building and maintaining relationships with investors and highlights the indispensable tools for meeting investor needs. Complete with an overview of the new regulations and key insights for strategies in response to the accompanying legislation, this book highlights the essentiality of a critical self-evaluation for all companies seeking to communicate their value proposition and lays out the fundaments for any company to undertake a disciplined approach to communicating its intrinsic value.
About the Author
Jeffrey Corbin serves as chief executive officer of KCSA Strategic Communications, one of the leading independent investor relations consulting firms in the United States. Headquartered in New York City and with offices throughout the US, KCSA represents more than 60 publicly traded companies in the United States, Europe, the Middle East, and Asia. Corbin has lectured internationally on the topic of enhancing valuation through proper communications and building relationships with Wall Street.