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The Invisible Edge: Taking Your Strategy to the Next Level Using Intellectual Property Hardcover – Bargain Price, March 5, 2009
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About the Author
Top Customer Reviews
The authors set out in clear and concise terms all the reasons and approaches that a 21st century business enterprise must take with respect to creating a sustainable advantage for long run survival and success. While patents were indispensable in the industrial era, in a post-industrial, global, knowledge-based economy, patents and other IP protection are the key building blocks upon which any organization must build a strong and lasting foundation. As a founder of Aurigin Systems, Inc., creator of an early software platform for managing patents in their competitive landscapes and as a founder of IP Checkups Inc., providing competitive patent landscape and patent monitoring and alerting services, the strategies presented in this book are critical steps to building a successful company in today's world. Without strong IP protection, once a product or service is put on the market, competitors have been given a free meal ticket to feed off of your hard earned developments and inventions, all at no cost.Read more ›
Instead, they argue, intellectual property is the only key to lasting advantage - and IP strategy should be the chief focus of senior management's attention. To delegate IP to specialists from the legal and engineering camps is to fail.
Blaxill and Exckardt support the argument with extensive, detailed examples of companies that got their IP right and those that didn't, as well as policy decisions that strengthened or weakened IP positions. In particular the story of Xerox - effectively stripped of its IP in the '70s in a misguided government effort to ensure competitiveness. Overseas competitors thrived on the IP they were able to access, and Xerox never recovered. It's a cautionary tale for 21st-Century patent policy.
Blaxill and Eckardt are IP traditionalists - they favor strong protection. They're definitely not members of the Wickinomics/"information wants to be free" camps. There's a place for IP collaboration in their world, but it needs to be balanced against the recognition that too much sharing at the wrong time risks diluting a company's sole source of value. Not a fashionable viewpoint by any means, but one that needs and deserves to be heard.Read more ›
The material provided in Section II, "Competitive Strategy for a Company of Ideas" (Chapters 5-7), is of special interest to me. Having explained in Part I why IP strategies require the development of relational advantages in a complex competitive environment, Blaxill and Eckhardt now shift their attention how strategies of control, collaboration, and simplification "echo the three attributes of a basic network [i.e. nodes, links, and clusters] and comprise a cycle: one where opportunity leads to success, success confronts its limits, and limits create new opportunities.Read more ›
Most Recent Customer Reviews
this is the book saying about the story of good IP strategy company.Published 24 months ago by Amazon Customer
The Invisible Edge is perhaps the most substantive, fascinating work of non fiction I have read. The authors clearly explain why Intellectual Property is extremely important for... Read morePublished on April 11, 2014 by A. H.
Fascinating new look of the real value of "off balance sheet" investments. A new look at the face of business.Published on September 1, 2013 by Bob S/
This book looks really good but unfortunatly isnt avaialble on the kindle. If possible can this be made available on the kindle... Read morePublished on March 21, 2013 by Sean
It is not enough to have intellectual property... you absolutely must develop & execute a strategy to use it to build value...Published on March 14, 2013 by peabody
A good prediction of the future of the IP, that so impressed I even wrote a blog about this, see[... Read morePublished on January 16, 2013 by Varied reader
Although highly focused on the stories surrounding the development and governance of IP in the world, there are many tangential points which reflect on the state of the economy and... Read morePublished on July 10, 2011 by B. Lin
As a patent attorney, I do not often see books about patents that are likely to be interesting to the general public. This book is an exception. Read morePublished on March 2, 2010 by John Gibbs
This is a great book. It successfully combines statistics, business examples, and historical anecdotes. Read morePublished on March 2, 2010 by Bio-Esq