- Hardcover: 272 pages
- Publisher: Simon & Schuster; 1 edition (June 14, 2016)
- Language: English
- ISBN-10: 1476759693
- ISBN-13: 978-1476759692
- Product Dimensions: 5.5 x 0.9 x 8.4 inches
- Shipping Weight: 12.8 ounces (View shipping rates and policies)
- Average Customer Review: 85 customer reviews
- Amazon Best Sellers Rank: #101,959 in Books (See Top 100 in Books)
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Invisible Influence: The Hidden Forces that Shape Behavior Hardcover – June 14, 2016
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“With great insight, Jonah Berger removes the cloak of invisibility from powerful sources of influence and resolves fascinating mysteries of human behavior.”
—Robert Cialdini, author of Influence
“If you want to know what really influences your behavior, read Jonah Berger’s latest eye-opening book, packed with thought-provoking research, memorable stories, and powerful insights. A terrific read!”—William Ury, author of Getting to Yes with Yourself
“As he did with Contagious, Jonah Berger takes us deep beneath the surface of things, with mesmerizing results. Invisible Influence is a book with the power to transform the way we see ourselves and our place in the world.”
—Arianna Huffington, author of Thrive
“Jonah Berger has done it again: Written a fascinating book that brims with ideas and tools for how to think about the world.”
– Charles Duhigg, author of The Power of Habit
“From the very first page, this book will change the way you look at yourself—and others. Eye-opening and thoroughly engaging.”
—Amy Cuddy, author of Presence
“Whether you want to influence others, make smarter decisions, or just better understand the mystery that is human behavior, this book will show you how. A terrific, insightful read.”
—Tony Hsieh, CEO of Zappos
“Berger offers an engaging guide to the concept of social influence. Berger’s prose is consistently entertaining, applying science to real life in surprising ways and explaining research through narrative. His book fascinates because it opens up the moving parts of a mysterious machine, allowing readers to watch them in action.”
“Berger picks up where his Contagious: Why Things Catch On (2013) left off to explore why we desire what we do—and more, why we act as we do, politically, socially, economically, and emotionally… he does a good job of distilling scientific insights into easily understood object lessons on social psychology.”—Kirkus Reviews
"Jonah continues to be one of the most innovative psychological researchers publishing today. His insights are not only thought provoking and counter-intuitive, he manages to express them in a practical and pragmatic way. I'll read anything he writes—and use it too."—Ryan Holiday, author of Trust Me I'm Lying and Growth Hacker Marketing.
“Invisible Influence is that rare business book that’s both informative and enough fun to take to the beach.”—Anne Fisher, Fortune.com
About the Author
Jonah Berger is an associate professor of marketing at the Wharton School at the University of Pennsylvania. His research has been published in top-tier academic journals, and popular accounts of his work have appeared in The New York Times, The Wall Street Journal, Science, Harvard Business Review, and more. His research has also been featured in the New York Times Magazine’s “Year in Ideas.” Berger has been recognized with a number of awards for both scholarship and teaching. The author of Contagious and Invisible Influence, he lives in Philadelphia, Pennsylvania.
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Many of the points made are introduced by telling a story. This certainly makes for a more engaging read, but often times it has little to do with objective of describing an invisible influence. In the section on how public performance influences whether we do better or worse, a family history of one of the researchers on this topic is presented. While an inspiring story, it has no direct connection to the research; unless the intent is to invisibly influence how we react to the presentation of the research data. Is it more convincing because of the sympathetic figure?
Reading this book is low risk. It is unlikely you’ll find it boring or particularly challenging. Perhaps you’ll feel good about yourself for reading a New Your Times best seller. At same time, recognize that the author is likely applying the invisible influences to get you to order it, finish reading it, and then recommend it to your friends.