Top positive review
A new take on how to run a business profitably
October 29, 2015
The 'virtual' organization has been with us for a while. This means that many workers, especially highly skilled ones, work at different locations and collaborate over the Internet as needed.
But what if you take it a step further. What if you dispense with office buildings entirely and have everyone work from home? How much would you save on real-estate, electricity and utilities, gas, janitorial services and the like? How much would the workers save on gas, laundry, and childcare or elder-care? How much commuting time would be saved? And how much of the getting to work on time frustration and anxiety would dissipate?
This is not a pipe dream. Russo contends that not only is this possible, but gives you step-by-step directions on how to pull it off. He lists and tackles objections systematically. For example: "I'll lose control of my company" is just not so. You may actually get a better handle on your company because the only way you will succeed in such an endeavor is by putting in place detailed tracking systems that will probably give you better information than you are using presently.
Such a set up is what Russo calls an invisible organization and the key to pulling this off is great communication and simple but robust measurement systems. And he shows you how to do the former and set up the latter.
You don't have to do this all at once. You can do it in bits and pieces. And either your profits will balloon or you will be able to pass such huge savings to your customers that you become an unbeatable market force.
Well worth reading and implementing.