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About Ira Kaufman
Ira Kaufman's 35 years of marketing experience spans three worlds - business, non-profit, and education. Earning his PhD in marketing from Northwestern's Kellogg School of Management, he advanced initiatives in social marketing with Professor Philip Kotler. As Executive Director for Legacy International, Ira developed a cultural sensitivity integrating values and sustainability into workshops on marketing strategy in Asia and the Middle East. He taught digital marketing at the senior executive programs of Kellogg and Virginia Tech, and currently is designing innovative courses on digital marketing and social entrepreneurship at Lynchburg College School of Business and Economics. As a digital strategist, he helps companies ranging from multinationals to start-ups with their social branding and integrated digital marketing and transformation strategies.
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Books By Ira Kaufman