Mentor, author, and passionate advocate of great type and thoughtful messaging, Irene pushes herself and her team to refine the craft of visual story-telling and developing brand authenticity.
Her credentials include a prestigious degree and full-tuition scholarship from The Cooper Union for the Advancement of Science and Art, where she had the opportunity to study with educators such as Paul Rand, Lou Dorfsman, and Milton Glaser.
Irene went on to postgraduate study at The Bezalel Academy of Art and Design in Jerusalem. Upon returning to New York City, she joined a multi-disciplinary design studio, creating a variety of print and web communication pieces.
Close to a decade ago, Irene Scala teamed up with James Craig in teaching Typography at The Cooper Union and co-authoring the Fifth Edition of his the internationally-acclaimed textbook Designing with Type, 5th Edition: The Essential Guide to Typography. Together, they created the web site DesigningWithType.com, an online resource devoted to the art and appreciation of typography. The site offers a unique resource for students, educators, and professionals, showcasing talent from all over the world. And as an online companion to the Fifth Edition, Scala and Craig created DesigningWithType.com/5 to provide additional information beyond the scope of the book.
About 3 years ago, Irene accepted the challenge of joining a 2-month-old marketing start-up with sights on the higher-ed landscape. Bringing together her experience in education, design, and written communication, she was instrumental in building a dream team of designers, writers, freelance talent and trusted vendors. Using research and analytics, they create data-driven solutions and achieve results that "surprise and delight" their clients.
Today, Irene Scala continues to direct, consult, lecture, and collaborate--always seeking the next challenge and demanding great results.
Check out the small sampling of work at www.behance.net/irenescala. (Due to the strategic nature of some projects, not everything is publicly showcased.)
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