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Iron Fists: Branding the 20th-Century Totalitarian State Hardcover – December 1, 2008
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Top Customer Reviews
Of the four countries surveyed maybe the odd one out is Italy, the images in the book don't seem to have any distinctive feel about them, perhaps Mussolini was content to have his face everywhere and that was enough. So completely different to the Nazi way of presenting their leader and political culture. Pages fifty-two and fifty-three show a 1938 graphics manual published by the German Labor Front showing the correct types to use: Fractur; Rotunda; Futura. Rotunda in particular seems the type of choice in so much printed matter throughout the German chapter.
The Soviet Union is the clear winner for eye-catching persuasion. The 1917 revolution swept away existing design styles and new European art 'isms' influenced several designers to start afresh with bold graphics and especially photomontages. Alexander Rodchenko, El Lissitzky and Varvara Stepanova produced posters and photobooks that still look exciting today. Photography was an important part of Soviet propaganda but this didn't seem to influence the revolution in communist China where paintings inspired the masses, paintings and illustrations were part of their culture for centuries.Read more ›
Especially insightful was the intersection of the styles more broadly employed world wide.
Those interested in graphic design and the people who capably labor in anonymity have a great champion in Steven Heller and his several collaborators.