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The Irrational Bundle: Predictably Irrational, The Upside of Irrationality, and The Honest Truth About Dishonesty Kindle Edition
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- ASIN : B00BHEJ4IW
- Publisher : Harper (March 12, 2013)
- Publication date : March 12, 2013
- Language : English
- File size : 4203 KB
- Text-to-Speech : Enabled
- Enhanced typesetting : Enabled
- X-Ray : Enabled
- Word Wise : Enabled
- Print length : 943 pages
- Lending : Not Enabled
- Best Sellers Rank: #444,661 in Kindle Store (See Top 100 in Kindle Store)
- Customer Reviews:
Top reviews from the United States
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Since buying this book I have basically become a fanboy/evangelist of his. The concepts he teaches, backed by the numerous studies, proofs, and experiments are absolutely phenomenal. I am a small business owner and the very first chapter on comparison and pricing strategy was immediately applicable to me.
If you are a fan of psychology and human interaction or you own your own business, you owe it to yourself to buy this book. It is just so damn good, full of such incredibly well-thought out experiments, examples and immediately-applicable advice that anyone would find value in it.
Dan has a great writing style that "de-academicizes" what could certainly be written in a dry, academic style. His relating of the experiments that he and his colleagues do actually make me laugh at times. This makes them far more accessible than they would be without the storytelling.
The research is spot on and the insights garnered from it are very useful in many aspects of life... be it as a consumer or a seller, a politician or a voting citizen -- anywhere that people communicate ideas to each other. Reading these books will certainly make you more aware of how... well... to sum it up... we're all pretty irrational.
I learned a lot in all the books, and it helped that the author used his own personal experience to give some additional insight into his work and his desire to learn about the human condition. I knew that my brain lied to me, and lead me astray sometimes, but now I'm pretty confident that I should not rely too heavily on what my head says. I could be "primed" or I could just be wrongly figuring that it's OK to "lie, but just a little." Crazy good books. Read them, and then take a new look at your world and how your perceptions are defined. I want to meet this author and shake his hand! You will too.
That being said, I think I learned a lot about human irrationality and the way humans think in general. Thus I'd highly recommend this bundle to everyone who's at least a little bit interested in psychology and human nature. You won't be disappointed, even if you're a complete beginner in the topic: thr book's literally crammed with stories and interesting/practical experiments to illustrate how each phenomenon occurs in real life. Moreover it's much easier to read than most of the psychology books out there.
Was the purchase irrational? Probably - ok, definitely. I spent $16 that I did not plan to spend on books I could have accessed at no cost to me - and all I focus on is the $12 I saved by buying the bundle! Thank you, Dan Ariely.