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Isn't It Obvious? Paperback – November 5, 2009
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Top Customer Reviews
After losing my job, along with dozens of other talented, hard-working people, I found myself returning to retail. It was a very difficult move, not only because I would be making 1/8 what I had been before. Retail business models alone have always frustrated me. The particular chain I went to work for was particularly frustrating to me. But it was work.
When I heard that Goldratt had (co-)written another TOC book, this time about retail, I was very excited to see what I could apply in my situation.
Well, Isn't it Obvious is an excellent start, and could be a wonderful guide for people in the right positions. Small business owners, for instance. Or middle- and upper-level-managers in large chains which employ only completely competent managers who never put their own agenda ahead of the good of the company. For those of us in real-world organizations, however, this is not as helpful as Goldratt's previous works.
The main character, Paul White, is married to Carolina, the corporate purchaser and daughter of Henry Aaronson, the CEO nearing retirement. Paul's good friend is the regional warehouse manager. Is it any wonder that so much could be accomplished in such a cooperative environment?
I have never seen an organization like the one described in this book. The first third was very exciting as roughly 9 out of every 10 problems I have experienced with my employer was specifically mentioned.Read more ›
The point is like many other TOC (Theory of Constraints) applications it is not quite well known and it is less implemented. We could say it is ignorance but I think it is not the case. Every manager that works on logistics and on Retail/Distribution can know TOC but the obvious, so obvious to implement, gets stuck in the traditional way of thinking.
In this book Goldratt gives us not only the rational for the solution, the solution itself, but also the way to cover the change management part, which by the way is the most difficult to deal when we are talking about implementations.
So it’s all in one, in a common language with the minimum of technicalities. It’s a good story also, and a superb job in describing a superior management tool, for the Retail industry.
The only point I think Goldratt could improve this fantastic book was the story itself. But for this he needed at least more 100 pages or so.
The book starts out with a struggling company trying to get a handle on their business and understand their problems. Fortunately they have a Jonah (The Goal) they can turn to for help and guidance. The book takes you through retail issues such as SKUs, partial orders, inventory, and controlling base costs. I am not too familiar with retail terms so I had to fight through some of these parts to make sure I understood what was being discussed.
Chapter 14 was helpful in describing inventory turns (stores yearly sales divided by average cost of the inventory). They realized how helpful understanding this ratio can be to understanding sales. One good point was holding inventory where they sell less than one a day, but were holding 15 in inventory.
Chapter 18 was another helpful chapter where the authors take the readers through supply lead time, inventory and lead time for replenishment.
As with most books bits and pieces can be applied to any size company, but the sweet spot will be for the small businesses who carry different inventory in competitive locations. The story was a little dry, but easy to fight through and root for the owners and the business to thrive and grow.
Most Recent Customer Reviews
Practical story application to what could be a confusing topic is made easy to understand with this book. Thank youPublished 2 months ago by Cheryl
I can't get enough of Goldratt's books. Every one of his books has opened my eyes to how the TOC methods can help any industry.Published 5 months ago by Jason Crowe
The most important book written by Dr. Eliyahu Goldratt on retail application.Published 6 months ago by dominique
As a business major undergrad student, this book cements all of the supply chain management information deep within your brain. Read morePublished 9 months ago by darren
Completed this Book in Less than a Day. It goes like a Movie or a Story. Though it is highly technical, related to Supply Chain Management, it entrenches in U with all ease. Read morePublished 16 months ago by VISHAL Hasti
Goldratt reiterats his ToC in the context of retail business. Familiar concepts but explained marvellously. Thoroughly enjoyed reading the book.Published 17 months ago by Abhijit Gulanikar
Should be required reading for all retail managers. More relevant to businesses with multiple locations than single locations, but still has a lot of valuable insights. Read morePublished 21 months ago by JSheets