- File Size: 5313 KB
- Print Length: 404 pages
- Simultaneous Device Usage: Unlimited
- Publisher: Sterling & Stone (March 8, 2016)
- Publication Date: March 8, 2016
- Sold by: Amazon Digital Services LLC
- Language: English
- ASIN: B0196ZQO4K
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Lending: Enabled
Amazon Best Sellers Rank:
#282,967 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
- #462 in Kindle Store > Kindle eBooks > Reference > Writing, Research & Publishing Guides > Publishing & Books
- #1107 in Kindle Store > Kindle eBooks > Business & Money > Entrepreneurship & Small Business > Entrepreneurship
- #1117 in Books > Reference > Writing, Research & Publishing Guides > Publishing & Books
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Iterate And Optimize: Optimize Your Creative Business for Profit (The Smarter Artist Book 3) Kindle Edition
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Top Customer Reviews
What a disappointment.
I really think the guys released this book way too early. If they had waited another year to see the results of their most recent projects, the information reaped from this book could've been drastically more helpful. As a result, most of the experiments the boys did with Sterling and Stone aren't finished yet, so we constantly have Johnny saying, "We can't wait to see how this turns out." Guys, if I don't know the results of your experiments, I have no way to tell if it's worth trying out for myself. Why would you even let me know about it if you can't tell me how it went?
The reason why I liked WPR so much is because it gave me actual steps that I could take and quantify on my own. It listed the experiences of Johnny, Sean and Dave, and then gave examples and strategies on how I could use those tools to grow my own business. In Iterate and Optimize, I just seemed like the guys were patting themselves on the back for what they'd accomplished. "Look at our app! Look at our new book! Look at our podcast! Look at our crowdfunding success story!" I felt like I was being marketed to the entire time. The whole book reads like one big infomercial. It totally bummed me out.
I kept reading and reading, hoping to stumble upon some gem of information that would give me ideas to grow my business, but it never got there. The guys like to ramble, which wasn't an issue for me in WPR because each part of it had some sort of info relevant to my life, but in Iterate and Optimize it got out of control. I've only been in the indie publishing business for two years, so it really hasn't been that long, but some of the tips they presented in the book any indie author off the street could tell you. Examples:
- Bookbub is a magic tool that will spike your sales (if you can get in) and Facebook Ads can work miracles IF you figure out how to use them correctly, which any monkey with a typewriter could tell you.
- Hire a personal assistant to do all the stuff you don't have time for (seriously, a huge portion of the book talked about their staff, particularly Amy. If you're still a small-scale author like most of us out there pinching pennies to get by the thought of even hiring a PA makes you imagine yourself as Donald J. Trump).
I was looking forward to the advertising portion of this book the most, as I've hit a wall with sales and really need to grow my brand. Unfortunately Iterate and Optimize didn't give me any new ideas that I didn't have before I started reading. The boys stated at the beginning that they had to trim the book down so it was a book for WRITERS and not general entrepreneurs, but honestly I feel like they did the complete opposite. By the time you get to the end you have all these business people talking about how they're developing apps and are putting on conventions and selling fitness programs. One of them even had 30 people on staff to meet the goal of becoming a billion dollar company in the next ten years and whatnot. To people like me, that's huge, and it just leaves a bad taste in my mouth. My goal as an author is to write good fiction and have a sustainable income from just my books alone. I don't need to develop seminars or web programs. With the crappy changes in the Kindle Unlimited program recently I was hoping the guys would have figured out a way that indie authors can still make money, but all they've really told me is in order to survive you have to do everything BUT base your business off books.
I was more than happy to pay the $5.99 price point, but now that I've completed the book it feels like a slap in the mouth. It deserves a 3 star at a $2.99 price point, at best. It just sucks so badly because when I reached the end I felt like I'd been lied to and I was bombarded with all these extra links to their other stuff. Before I bought this book I would've willingly paid for anything these guys put out. Now I'm not so sure if I want to pay for another advertisement for Sterling & Stone.
By far the most useful section was Part III where Platt and Truant give tips and advice on how to implement the things that helped their business grow. If that weren’t enough though the last quarter of the book has similar advice and tips from other indy creators. If you are an author with a book on Amazon, Kobo or iBooks then Iterate and Optimize is a must read. Buy it NOW!
The biggest construction site for me, at this time, is my pre-production and production process. And this book has helped me tremendously in understanding what the process is and isn't, and obviously to iterate and optimize the heck out of it. I am deeply thankful to Sean, Johnny, and Dave for their no-bullshit, enthusiastic approach to authorpreneurship (okay, maybe Dave's not enthusiastic, but he's very determined). Their mindset was a truly freeing thing for me to adopt, and helped me strangle that inner bully that always got in my way.
On to writing more, and writing smarter!
This book reminds me of the date who’s taking forever to get ready. You keep yelling, “Hurry up” and they keep responding, “Just five more minutes.” And just when you think you can’t tap your foot any faster, they come out and you’re blown away by what you see and know then it was all worth the wait. Yes, this book took longer than expected, but it was also definitely worth the wait.
There’s so much valuable content, and I recommend reading all of it, even the sections that aren’t relevant to you at the moment. There’s a lot of benefit learning about the detailed steps the authors took to get to where they are today, so you don’t want to miss any of it.
The abundance of actionable advice will easily exceed your expectations, but my biggest takeaway from I&O was the authorpreneurial mindset. Having the right mentality is HUGE, and for that reason, I found this book incredibly inspiring (I loved the section on criticism and changing the way you view it). You’ll find plenty of strategies you can implement now in order to boost your business, but this book is so much more than that. The focus is not just on immediate success but developing a long-term career.
Everything shared within this book can not only take you to the next level, it can also spur you on during those times you feel stuck or convinced the entire world hates you and your writing. Whenever you feel like chucking it all and becoming a hog farm sniffer because at least pigs won’t tell you you suck (no offense to Julie Huss – you can read about it in the interview section), just give this guide another read and it’ll motivate you to get back to the work you truly love.
To sum it up, Iterate and Optimize deserves a place in every author’s tool chest. You can’t go wrong with this one. Well done, guys.
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