--Shep Hyken, customer service expert and New York Times best-selling author of The Amazement Revolution
"It's simple: customer experience matters now, more than ever, and in this book, Jason will help you accelerate improvements."
--Jeanne Bliss, cofounder of Customer Experience Professionals Association and founder and president of CustomerBliss.com
"It's All About CEX isn't just any customer experience book, it provides the keys to make lifetime advocates of customers and employees. Bradshaw provides strategies that you can implement in every level of your company that will deliver immediate results and make you famous."
--Joe Calloway, best-selling author of Becoming a Category of One and member of the Professional Speakers Hall of Fame
"It's All About CEX is a masterfully crafted, insightful resource for anyone who seeks to drive customer loyalty and referrals. Written from wisdom, experience, and a deep understanding of how to drive a branded customer experience, It's All About CEX is refreshing, approachable, and empowering! It is filled with actionable tools that will drive sustainable customer success!"
--Joseph Michelli, New York Times number-one best-selling author of books like Driven to Delight, Leading the Starbucks Way, and The New Gold Standard
"Bradshaw's book absolutely nails it! He takes us on a journey that explains why both customer and employee experience matters so significantly--and he provides real-world strategies you can implement today to create lifelong customers and advocates. Apply his advice and become iconic for your outstanding customer experiences. This is a must-read!"
--Scott McKain, global thought-leader on creating distinction in business and author of multiple best-selling books including 7 Tenets of Taxi Terry and What Customers REALLY Want
About the Author
Jason has tested and implemented strategies for improving experience in a variety of sectors--from telecommunications to retail to media--helping companies to grow, improve efficiencies, increase employee retention, and save tens of millions of dollars. He is currently chief customer officer and director of customer experience at Volkswagen Group Australia.