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It’s All about CEX!: The Essential Guide to Customer and Employee Experience by [Jason S. Bradshaw]
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It’s All about CEX!: The Essential Guide to Customer and Employee Experience Kindle Edition

4.4 out of 5 stars 14 ratings

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Length: 111 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Audible book:
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Editorial Reviews


"The secret to a great customer experience (CX) is a great employee experience (EX). In other words, what's happening on the inside of an organization is going to be felt on the outside by the customer. Jason Bradshaw knows this firsthand, as that was one of his responsibilities in his role as an executive at a major brand, and now he teaches you. Don't just read this book. Use this book. Execute the ideas on these pages, and you will positively impact the experience you create for both your employees and your customers."
--Shep Hyken, customer service expert and New York Times best-selling author of The Amazement Revolution

"It's simple: customer experience matters now, more than ever, and in this book, Jason will help you accelerate improvements."
--Jeanne Bliss, cofounder of Customer Experience Professionals Association and founder and president of

"It's All About CEX isn't just any customer experience book, it provides the keys to make lifetime advocates of customers and employees. Bradshaw provides strategies that you can implement in every level of your company that will deliver immediate results and make you famous."
--Joe Calloway, best-selling author of Becoming a Category of One and member of the Professional Speakers Hall of Fame

"It's All About CEX is a masterfully crafted, insightful resource for anyone who seeks to drive customer loyalty and referrals. Written from wisdom, experience, and a deep understanding of how to drive a branded customer experience, It's All About CEX is refreshing, approachable, and empowering! It is filled with actionable tools that will drive sustainable customer success!"
--Joseph Michelli, New York Times number-one best-selling author of books like Driven to Delight, Leading the Starbucks Way, and The New Gold Standard

"Bradshaw's book absolutely nails it! He takes us on a journey that explains why both customer and employee experience matters so significantly--and he provides real-world strategies you can implement today to create lifelong customers and advocates. Apply his advice and become iconic for your outstanding customer experiences. This is a must-read!"
--Scott McKain, global thought-leader on creating distinction in business and author of multiple best-selling books including 7 Tenets of Taxi Terry and What Customers REALLY Want

About the Author

Jason Bradshaw created his first business at fourteen, selling telecommunications and computer equipment in the Australian country town of Murgon. But it was Tom Peters's book The Pursuit of Wow! that opened his eyes to the power of customer and employee experience.

Jason has tested and implemented strategies for improving experience in a variety of sectors--from telecommunications to retail to media--helping companies to grow, improve efficiencies, increase employee retention, and save tens of millions of dollars. He is currently chief customer officer and director of customer experience at Volkswagen Group Australia.

Product details

  • File Size : 785 KB
  • Publication Date : October 23, 2018
  • Print Length : 111 pages
  • Publisher : Lioncrest Publishing (October 23, 2018)
  • Word Wise : Enabled
  • Enhanced Typesetting : Enabled
  • Text-to-Speech : Not enabled
  • Simultaneous Device Usage : Unlimited
  • X-Ray : Not Enabled
  • Language: : English
  • ASIN : B07JBR3Y6L
  • Lending : Enabled
  • Customer Reviews:
    4.4 out of 5 stars 14 ratings