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It's Bigger Than Hip Hop: The Rise of the Post-Hip-Hop Generation Paperback – September 1, 2009
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Asante (b. 1982) decries the negativity of much of mainstream hip-hop. Though people his age “were born into the hip-hop generation, they feel misrepresented by it and . . . see the dangers and limitations of being collectively identified by a genre of music they don’t even own.” Their “lack of ownership . . . has allowed corporate forces to overrun hip-hop with a level of misogyny and black-on-black violence” that has led “some young folks to disown the label ‘hip-hop generation.’” A similar argument could be made about nearly every underground movement that achieves pop-music supremacy, but Asante feels mainstream marketing of hip-hop has robbed his generation of a valuable voice for enunciating social and political criticism and made the music “a conservative instrument, promoting nothing new or remotely challenging to mainstream cultural ideology.” He declares that “post-hip-hop,” rather than marking the death of rap, represents a shift to a more inclusive movement incorporating culturally significant subject matter. Weighty, probably vital reading for keeping up with youth culture and pop music. --Mike Tribby --This text refers to an out of print or unavailable edition of this title.
“An empowering book that moves you to action and to question status quo America. Reading It's Bigger Than Hip Hop is motoring through a new generation of America with one of its best storytellers.” ―Ari Bloomekatz, Los Angeles Times
“M.K. Asante, Jr. combines drive, skill and a commitment that buoys us all. The hip hop community should feel extremely blessed to have those qualities attached to its forward movement.” ―Chuck D
“M.K. Asante, Jr. is a rare, remarkable talent that brings to mind the great artists of the Harlem Renaissance.” ―Philadelphia Inquirer
“Asante expertly blends historical information about hip-hop and the civil rights movement with personal narrative, interviews with artists, and quotations from civil rights leaders and classic poetry to create an original and daring work. ” ―Jennifer Zarr, Library Journal
“Positive young artist tries to show the way forward for oppressed African-Americans. Asante joins the throng of idealistic young academics, black and white, desperate to find messages of hope and change amidst the monotonous bluster and carnage of much hip-hop.” ―Kirkus Reviews
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It's Bigger Than Hip Hop details the rich cultural heritage of African American music and how each form is interconnected through struggle and activism, including Hip Hop. Yet, it's been exploited by corporations and mass media. Asante points out that this exploitation has driven some away from using Hip Hop generation to define themselves. Rather, he reveals another term Post Hip Hop generation, which can revive the activism aspects of Hip Hop and bring about a positive change for the oppressed.
Overall, It's Bigger Than Hip Hop dictates the power of artistic expression, which can provide a light for those seeking to escape the darkness of oppression.