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It's in the Cards! Hardcover – May 1, 2003

4.2 out of 5 stars 10 customer reviews

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About the Author

Ivan R. Misner, Ph.D. is the founder and CEO of BNI (Business Network Int'l.), the largest business networking organization in the world. Called the "Networking Guru" by Entrepreneur magazine, Dr. Misner is a keynote speaker for major corporations and associations throughout the world and is on the business administration faculty at Cal Poly University in Pomona, CA. He has written six books, including "The World's Best Known Marketing Secret" and the New York Times bestseller "Masters of Networking".

Candace Bailly has been an executive director of BNI for the Oregon and Southwest Washington regions and regional director for the San Diego region. She was a contributing author for "Masters of Networking". A former naval intelligence analyst, she has also written articles for naval intelligence publications.

Dan Georgevich has been an executive director of BNI since the mid-'90s, mostly in Michigan. In this role, Dan supports more than 100 BNI chapters, helping business professionals increase their sales. He has spoken to audiences worldwide about the art of building a business by referral.

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Product Details

  • Hardcover: 176 pages
  • Publisher: Paradigm Publishing; First Edition edition (May 1, 2003)
  • Language: English
  • ISBN-10: 0974081906
  • ISBN-13: 978-0974081908
  • Product Dimensions: 9.1 x 5.9 x 0.8 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Best Sellers Rank: #118,388 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Hardcover
The number one problem for a small business owner is knowing how to effectively market themselves within a limited budget. For all professionals in business that are looking to grow their business, marketing and positioning yourself in your geographic area is of the utmost importance. This book addresses the most important and effective marketing tool available to every business person: the business card. Your business card is like a website, no matter what size your company you can make as strong a first impression and memorable impression as any competitor.
This book not only talks about the importance of a business card and how to design it effectively but it contains full color business cards on page after page.
I spent a lot of time on the design of my business card and I thought I covered all the bases. After reading this book and using it as a reference guide I see how I can make my business cared, the most important marketing tool I have, more effective. Anytime I can make any part of my marketing or sales process more effective I take advantage of that.
There are not many business books that come out today that can really have a direct effect on your business, this one can. This is the best book I have ever seen on business cards because of its written content and beautiful visual examples of unique cards from around the world.
If you want an effective way to increase the marketing and sales of your business pick up this book and get to work on making the marketing collateral you put in people's hands a business builder.
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Format: Hardcover Verified Purchase
The books is a copmrehensive discussion of business card design and etiquitte. There are literally hundreds of cards in here, with plenty of ideas and feedback for the reader. The keys include habving a readable and distinctive business card, one that fits your business profile, and making sure you actually use them. On the downside, the book doesn't really give any bad examples or things to avoid, and the bulk of the book is just business card after business card examples - with about 30 pages of real meaty content. Good to peruse and get you thinking, but not a must read or must have.
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Format: Hardcover
At face value, this book is colorful and easy to flip through. The lessons should be taken seriously. They give excellent examples of how to improve the effectiveness of business cards.
I also enjoyed the introduction - history of business cards.
An easy read with lots of good information.
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Format: Hardcover
If you're looking for ideas to develop your business card, then this book is a great place to start. Lots of hints and tips for what makes a good business card stand out amongst all the others. Highly recommended reading.
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Format: Hardcover
This book is very comprehensive and has a lot of photos of different cards which makes it easy to choose a style. I will use this with my business clients as well.
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