It's Not About the Money: A Financial Game Plan for Staying Safe, Sane, and Calm in Any Economy Kindle Edition

4.4 out of 5 stars 42 customer reviews
ISBN-13: 978-0061234057
ISBN-10: 0061234052
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  • Length: 340 pages
  • Word Wise: Enabled
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Editorial Reviews

From Publishers Weekly

Financial planner by day, yogi by dawn, Kessel offers holistic financial advice in this Buddhist-influenced debut promising both a better financial strategy and greater fulfillment and happiness. More money doesn't necessarily mean more enjoyment of life and freedom from worry, Kessel argues; people are often unhappy with their financial lives because traditional ways to think about money—spend less, save more—work from the outside in rather than the inside out. Kessel highlights the benefits of focusing awareness inward, allowing for the integration of outer actions with inner understanding. He explores eight financial archetypes (including The Pleasure Seeker and The Empire Builder), helps readers determine their type and suggests ways to overcome the problems each type typically faces. Pleasure Seekers, for example, should take a weekly break from wanting or redefine the things that bring them pleasure. The rewards will be an abiding sense of financial fulfillment, a sense of security and confidence about the future and a greater ability to reach important financial goals. Readers interested in an Eastern-influenced approach will find useful advice on how to think about money, as well as insight into what makes us tick. (Jan.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.


What YOUR MONEY OR YOUR LIFE does for your relationship with earning and spending money, Brent Kessel does for your relationship with investing. This book is clear, kind, helpful and empowering..

Product Details

  • File Size: 523 KB
  • Print Length: 340 pages
  • Page Numbers Source ISBN: 0061234060
  • Publisher: HarperOne; Reprint edition (July 8, 2008)
  • Publication Date: July 8, 2008
  • Sold by: HarperCollins Publishers
  • Language: English
  • ASIN: B0013TPUVQ
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Enhanced Typesetting: Not Enabled
  • Amazon Best Sellers Rank: #200,937 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Top Customer Reviews

Format: Hardcover
This is a really different way of looking at money. The author gets you to think about what emotional reactions you have to common financial situations (e.g. I hate thinking about money, I love piling it up, I WANT that car!). Basically he says we might feel many of these at various times, and the way we were raised may have a lot to do with the dominant patterns. Then asks if acting on those emotional impulses is really working for you. Without criticizing, he gives ideas on ways to lighten up on yourself, how to get out of your rut...and states that often just trying a different behavior, and observing that the world doesn't come to an end, allows you to get increasing control of your reactions over time rather than always being driven by your unconscious drives (or your parents' unconscious drives).

It's really easy, fun reading. As I read about the eight "archetypes" or common patterns he points out, I admit I felt a bit superior to some...but when he got to my main pattern it was scary how accurate he was! Actually several patterns can apply to a person at different times or in different situations, so there's a lot of hands-on advice. (The little online quiz took about 2 minutes and confirmed pretty much how I'd classified myself using the book.)

The interweaving of Eastern thought and quotations was interesting without being gimmicky. I got a lot out of this book and I'm no spiritual guru.

At the back is a "Conscious Investor" chapter that I thought would be a rehash of every other financial self-help book. But instead of the usual "you can beat the market" cheerleading, it's a clear explanation of a pretty rational way to invest. The appendix "Nuts and Bolts" is like a one-chapter basic financial advice book...
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Format: Hardcover
Are you ready to discover your money personality? You know, the one that acts like a four year old one day and a mature adult the next. Brent Kessel in his book, It's Not About The Money: Unlock Your Money Type to Achieve Spiritual and Financial Abundance explores the emotional and intellectual aspects of how we deal (or don't deal) with our finances.

Brent Kessel did a great job of marrying the emotional, spiritual and practical aspects of money, financial planning and wealth management. It's Not About The Money is the type of book you'll want to make time to read, study, work the activities and absorb the material on both an emotional and intellectual level.

Part One: First we have to understand what is happening inside on an emotional level before we can work on outside circumstances. Here are some of the emotional/spiritual highlights I gathered within the first few chapters:
~ We all get what we think we deserve.

~ Financial freedom requires more of a focus on our inner life than on our outer financial circumstances.

~ Inner wealth often leads to outer wealth.

~ To truly understand our relationship with money, it's important to embark on an inner journey in which money is the primary focus.

Part Two: This part focuses on recognizing and understanding your core money personality.

Brent Kessel believes that to understand where we are as adults, we have to understand are financial archetypes. Archetypes are the powerful financial energies within us that make up our day-to-day financial life and often have roots in childhood. The author analyzes eight money personalities/archetypes.
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Format: Hardcover Verified Purchase
"Don't get me wrong. I am by no means saying that you can't be both wealthy and happy. But whether you have a seven-figure trust fund or a pile of unpaid bills on your kitchen table, the path to freedom requires that you focus more on your inner life than on your outer financial circumstances." ~ Brent Kessel from "It's Not About the Money"

If you, like me, have struggled with integrating your spirituality with your economics, your self-awareness with your bank balance, and all the rest of the challenges that go with showing up consciously around money in our often frenetic lives, Brent Kessel, "financial planner by day, yogi by dawn," is your friend. And, his book, "It's Not About the Money," is a must-read.

"It's Not About the Money" is all about pointing us to the spiritual path within our relationship to money--helping us master this part of our life to help us live in integrity with our highest ideals. As Brent wrote the book, he traveled around the world, interviewing such spiritual and investment luminaries as His Holiness the Dalai Lama, Thich Nhat Hanh, Rabbi Harold Kushner, David Whyte, Nobel Prize winner Dr. Harry Markowitz, Vanguard Funds founder John Bogle, Ram Dass, and Joseph Goldstein.

It's a remarkably transformative book--the 50+ exercises Brent shares brought me to tears several times--as I re-lived traumatic episodes around money from my childhood and witnessed how these experiences have affected me throughout my adult life. AND how I can now use this awareness to better understand my financial archetypes and create a more conscious life around money. VERY powerful stuff.
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