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It's Not About the Money: A Financial Game Plan for Staying Safe, Sane, and Calm in Any Economy Paperback – March 31, 2009
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From Publishers Weekly
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to an out of print or unavailable edition of this title.
“What’s your heart’s desire--spiritual fulfillment, or wealth? The good news is that it’s not an either/or proposition--you can have both. This magnificent book will show you how to get your ego out of the way so you can align your financial decisions with your heart and soul.” (Ken Blanchard, coauthor of The One Minute Manager® and Lead Like Jesus)
“Kessel has a unique perspective on money. He is able to open people’s eyes to the financial world and at the same time show them how to look inward for value. Anyone who wants to not only be rich but lead a rich life should read this book.” (Thomas M. Kostigen, Dow Jones’ MarketWatch columnist and author of What Money Really Means)
“Brent Kessel combines some of the most sophisticated knowledge of financial planning and investment strategies with a sincere and grounded practice in the meditation arts. By reading this book, people will benefit in ways they never imagined possible. I highly recommend his work.” (George Kinder, author of The Seven Stages of Money Maturity)
This book does a beautiful job at helping us make peace with money and our relationship to it. I highly and enthusiastically recommended It’s NotAbout the Money for anyone with any amount of money!” (Liz Pulliam Weston, nationally syndicated personal finance columnist, MSN Money Expert, and author of Your Credit Score and Deal with Your Debt)
“Brent Kessel is one of the financial planning profession’s true thought leaders around what may be the most important issue of our time: How can each of us find personally fulfilling strategies that will lead us toward a life of happiness and spiritual prosperity?” (Bob Veres, editor, Inside Information)
“Brent Kessel is one of the most thoughtful, thorough and knowledgeable investment professionals that I’ve met. His advice on blending the personal and financial aspects of life have served him well in doing an outstanding job for his clients.” (Jim O’Shaughnessy, author of What Works on Wall Street and How to Retire Rich)
“It’s rare that a book on personal finance succeeds equally well on both sides of the coin. Brent Kessel has pulled it off. This is one that’s rich in solid, practical advice--but not at the expense of the human spirit. (Lee Eisenberg, author of The Number: A Completely Different Way To Think About the Rest of Your Life)
“Brent Kessel will change your relationship with money in a way that may also enhance the richness of your life.” (Tom Bradley, President, TD AMERITRADE Institutional)
Kessel offers “holistic financial advice” in Buddhist-influenced debut promising both a better financial strategy and greater fulfillment and happiness. (Publishers Weekly)
This is a financial-planning guide unlike any other on the market, thanks mostly to Kessel’s skillful combination of yoga and wealth-management expertise. . . . Zen and the art of money management. (Booklist)
A great job of marrying the emotional, spiritual and practical aspects of money, financial planning and wealth management. Highly recommended. (BellaOnline)
[It’s Not About the Money and] the accompanying interactive quiz will help you learn more about your own archetypal patterns--from “saver” to “pleasure seeker” to “empire builder”--and give you the insight and power to change. (Forbes.com)
This book does a beautiful job at helping us make peace with money and our relationship to it. I highly and enthusiastically recommended It’s NotAbout the Money for anyone with any amount of money!” (Richard Carlson, author of Don't Sweat the Small Stuff...and it's all small stuff)
Brent Kessel has written something sophisticated, psychologically accurate and helpful to a person trying to live at the center of all this constant getting and spending. This is a book that succeeds admirably in helping us to understand ourselves, our goals and our relationship to money.” (David Whyte, author of The Heart Aroused and Crossing the Unknown Sea: Work As a Pilgrimage of Identity)
“Kessel shows how being mindful of our relationship to money can free one of anxiety and even turn money into a tool for compassion. (Thich Nhat Hanh, Zen Buddhis monk and bestselling author nominated for the Nobel Peace Prize by Dr. Martin Luther King Jr.)
It’s a remarkably transformative book--the myriad of exercises Brent shares brought me to tears several times...VERY powerful stuff. (philosophersnotes.com)
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Top Customer Reviews
It's really easy, fun reading. As I read about the eight "archetypes" or common patterns he points out, I admit I felt a bit superior to some...but when he got to my main pattern it was scary how accurate he was! Actually several patterns can apply to a person at different times or in different situations, so there's a lot of hands-on advice. (The little online quiz took about 2 minutes and confirmed pretty much how I'd classified myself using the book.)
The interweaving of Eastern thought and quotations was interesting without being gimmicky. I got a lot out of this book and I'm no spiritual guru.
At the back is a "Conscious Investor" chapter that I thought would be a rehash of every other financial self-help book. But instead of the usual "you can beat the market" cheerleading, it's a clear explanation of a pretty rational way to invest. The appendix "Nuts and Bolts" is like a one-chapter basic financial advice book...Read more ›
Brent Kessel did a great job of marrying the emotional, spiritual and practical aspects of money, financial planning and wealth management. It's Not About The Money is the type of book you'll want to make time to read, study, work the activities and absorb the material on both an emotional and intellectual level.
Part One: First we have to understand what is happening inside on an emotional level before we can work on outside circumstances. Here are some of the emotional/spiritual highlights I gathered within the first few chapters:
~ We all get what we think we deserve.
~ Financial freedom requires more of a focus on our inner life than on our outer financial circumstances.
~ Inner wealth often leads to outer wealth.
~ To truly understand our relationship with money, it's important to embark on an inner journey in which money is the primary focus.
Part Two: This part focuses on recognizing and understanding your core money personality.
Brent Kessel believes that to understand where we are as adults, we have to understand are financial archetypes. Archetypes are the powerful financial energies within us that make up our day-to-day financial life and often have roots in childhood. The author analyzes eight money personalities/archetypes.Read more ›
If you, like me, have struggled with integrating your spirituality with your economics, your self-awareness with your bank balance, and all the rest of the challenges that go with showing up consciously around money in our often frenetic lives, Brent Kessel, "financial planner by day, yogi by dawn," is your friend. And, his book, "It's Not About the Money," is a must-read.
"It's Not About the Money" is all about pointing us to the spiritual path within our relationship to money--helping us master this part of our life to help us live in integrity with our highest ideals. As Brent wrote the book, he traveled around the world, interviewing such spiritual and investment luminaries as His Holiness the Dalai Lama, Thich Nhat Hanh, Rabbi Harold Kushner, David Whyte, Nobel Prize winner Dr. Harry Markowitz, Vanguard Funds founder John Bogle, Ram Dass, and Joseph Goldstein.
It's a remarkably transformative book--the 50+ exercises Brent shares brought me to tears several times--as I re-lived traumatic episodes around money from my childhood and witnessed how these experiences have affected me throughout my adult life. AND how I can now use this awareness to better understand my financial archetypes and create a more conscious life around money. VERY powerful stuff.Read more ›
Most Recent Customer Reviews
This was an excellent read. Life changing in fact. Very helpful in that it: (1) provides actual money management and investing strategies (2) admonishes the reader without... Read morePublished 26 days ago by Queen Kalyn
A great book to help us understand what motivates people and their relationship with money. I found I fit two categories that contradict each other, but knowing this helped me... Read morePublished 1 month ago by Lulu
“When somebody says it’s not about the money,” the cultural critic H.L. Mencken observed decades ago, “it’s about the money. Read morePublished 2 months ago by Credit Secrets Series Author
Great book and focuses on your money archetypes. Completely changed my view on money after understanding why I had a "trigger" p.o.v. regarding money.Published 4 months ago by steven
This book really helped me figure out why my money situation was so bad for so many years, and also helped me realize that I was not alone with my money difficulties. Read morePublished 7 months ago by Amazon Customer
Kessel makes it clear that the path to happiness is found not in accumulating many material possessions, but rather in doing good in the world. Read morePublished 8 months ago by P. Shapiro
A must-own book. The money types are incredible insightful and helpful for personal awareness, for families, and for small groups. Read morePublished 10 months ago by Nathan C. Walker