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  • List Price: $19.95
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Comment: This book has already been loved by someone else. It MIGHT have some wear and tear on the edges, have some markings in it, or be an ex-library book. Over-all it is still a good book at a great price! (if it is supposed to contain a CD or access code, that may be missing)
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It's Not Luck Paperback – January 1, 1994

4.3 out of 5 stars 105 customer reviews
Book 2 of 2 in the ザ・ゴール Series

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Editorial Reviews


'Realistic, fun ... Educational' Business Age 'Not only is Goldratt a fine novelist, his management thinking challenges the norm and provides the reader with much food for thought, as well as ideas for dealing with a host of everyday situations.' The Engineer '... a refreshing and easily digestible style ... for those who want to develop their own innovative solutions rather than apply the quick fix.' BICS Control 'The inspirational ideas in this book are rigorously tested using reason ... an apt reminder that winning in business is not a matter of luck, but of detailed planning allied to vision.' Financial Training Review 'Once I picked up this book I could hardly put it down again as the concepts of the Theory of Constraint - The Thinking Processes, run right through the book.' Executive Engineer --This text refers to an alternate Paperback edition.

About the Author

ELIYAHU M. GOLDRATT is an Israeli physicist, inventor, and philosopher whose unconventional approach to business management has made him one of the most sought-after consultants in the world today. Through his lectures and writings, as well as his work with such corporations as General Motors, Ford, Proctor & Gamble, and AT&T, Dr. Goldratt continues his crusade to teach businesses to re-examine their basic assumptions in order to compete effectively in the new global market place.

RICK ADAMSON's voiceover credits include industrials and commercials for radio, television, and audiobook recordings, including The Secret and Younger Next Year.
--This text refers to the Audio CD edition.

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Product Details

  • Paperback: 283 pages
  • Publisher: North River Press; 1 edition (January 1, 1994)
  • Language: English
  • ISBN-10: 0884271153
  • ISBN-13: 978-0884271154
  • Product Dimensions: 6 x 0.8 x 9.1 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (105 customer reviews)
  • Amazon Best Sellers Rank: #73,091 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Adam F. Jewell on August 19, 2000
Format: Paperback
It's Not Luck is the follow up to the Goal. Written in the form of a Novel, it examines different value perceptions of the market. You'll learn about ultra variable costing, utilizing excess capacity to serve seemingly unprofitable market segments, and how to break down barriers to achieve new avenues to profitability. Priceline is a perfect example of an entire company built on exploiting constraints in the marketplace, and wringing every last bit of revenue (maybe one day profitably) out of previously unused capacity.
The book provides a brief introduction to the Thinking Processes, which are used to examine conflicting logical arguments, and develop a workable solution, satisfactory to both sides. Within the book, the methodology of the Thinking Processes is applied to both business dilemmas, and to that of parent/teenager relationships. It's all about building understanding between people with differing perspectives, and the variety of situations to which it is applied clearly illustrates the versatility of Goldratt's methods.
If you found "The Goal" valuable, you'll like this one, though w/o Jeff Cox, the writing isn't quite as good as the Goal. To continue your journey into the world of TOC and the TP (Theory of Constraints and Thinking Processes) look for books by H. William Dettmer. No novel formats in Dettmer's books, that I've read, but much more thorough explanation of TOC.
For TOC on project management, check out Goldratt's "Critical Chain"!
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Format: Paperback
Goldratt has been an especially prolific author in recent years. This is the second of three books; the others are The Goal (1992) and Critical Chain (1997). In The Goal, Goldratt's primary focus is on the a-pplications of what he calls a Theory of Constraints (TOC) to the manufacturing process. In that book and in this one, he presents his ideas in the form of fiction (as a novel), complete with a cast of characters, a multi-dimensional narrative (or plot), a variety of settings, and perhaps most important of all, a series of conflicts. Few other authors with sufficient business acumen would attempt, much less succeed (as Goldratt does) in combining the two genres. Long ago, someone suggested that luck is the residue of preparation. Goldratt seems to agree. In this volume, he devotes much of his attention to demonstrating the relevance of TOC to marketing, sales, inventory control, distribution channels, strategic alliances, and conflict resolution. I believe it was Carl Rogers who suggested that one of the most effective strategies for conflict resolution is to set aside all points on which both parties agree, each party then makes whatever concessions are appropriate (i.e. terms and conditions of lesser importance); thereby, the parties involved can then concentrate on what are, for both sides, the most important differences. And do so with mutual respect and with goodwill. Goldratt applies the "Rogerian Model" to countless situations in this book, suggesting that conflict resolution is the result of sustained effort and patience, not luck.
It is occasionally said of an especially well-written business book that "it reads like a novel." What we have here IS a novel. Never before have executives had more to read and less time for reading.
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By A Customer on February 25, 1997
Format: Paperback
While I enjoyed "The Goal", Goldratt's latest, "It's Not Luck" was hard to put down! Alex Rogo saved the day again, or more specifically saved his companies again, and once again Goldratt told his story in a manner that mixed fiction with solid business and human-relations principles. I am a marketing and business consultant, and after reading this book, I immediately declared it required reading for the executives and key-man employees of each company I am working with. Without exception it met with rave reviews. One of the managers, wife and half-owner of a manufacturing facility, made some major changes in company policies and used the techniques in this book to present these changes to the employees of the company. The rationale behind every single change was easily understood by even the most under-educated employee, and met with virtually no resistance! Revenues the following month increased by 150% and everyone employed by this company felt more rewarded, and more prideful, by their own contribution to the production process than ever before. Needless to say, this company rewarded me with a liberal bonus just for introducing them to this book! On the homefront, I have found several opportunities to use Alex Rogo's techniques to negotiate conflicts with my children, to the mutual satisfaction of all: a rarity indeed
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Format: Paperback
It's Not Luck is the sequel to Eliyahu Goldratt's great business novel, The Goal. After their success in The Goal, Alex and his team have all been promoted into the key positions in the faltering Diversified Businesses group in their conglomerate. The whole company is faltering, and great pressure is put on Alex and the team to turn their businesses around. The story emphasizes the Thinking Processes from The Goal, and the importance of using them in business and in personal life. The problems addressed are primarily ones of (1) tailoring the bundle of business product and service offerings for customers in ways that create profit margin advantages across the business (2) by building on benefits from adding value for customers in improved ways and (3) creating these advances in ways that competitors cannot easily duplicate. The examples include a printing business for packaging, a beauty salon products business, and providing a service and parts intensive product.
The book's main story is interesting, and will keep you turning the pages. If you only read this as a novel about the caring manager and parent as a hero, you will find this to be a five star book.
If you want the book to help you learn new methods, you will find it not too beneficial. The examples are developed at such a level of generality that you will probably learn little from them. I graded the book down two stars for this weakness. Most readers won't know any more about how to create advantaged business models at the end of the book than they did at the beginning, except that they are to remember to apply the lessons from The Goal to all of their businesses.
The concepts that the book suggests are all perfectly valid and helpful ones. The first notion is to think of your customer and yourself as one entity.
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