- Paperback: 336 pages
- Publisher: Portfolio Trade; Reprint edition (October 25, 2011)
- Language: English
- ISBN-10: 1591844479
- ISBN-13: 978-1591844471
- Product Dimensions: 5.6 x 0.9 x 8.4 inches
- Shipping Weight: 10.4 ounces (View shipping rates and policies)
- Average Customer Review: 29 customer reviews
- Amazon Best Sellers Rank: #185,923 in Books (See Top 100 in Books)
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It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose Paperback – Bargain Price, October 25, 2011
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About the Author
Roy M. Spence Jr. is chairman and CEO of GSD&M Idea City, a leading national marketing communications and advertising company that has helped grow some of the world’s most successful brands. In 1971, Roy and a group of friends founded the agency just after graduating from the University of Texas at Austin. Roy led an effort to build an environment where ideas are destined to flourish and making a difference was a priority from day one. Under Roy’s leadership, the agency flew with Herb Kelleher and Southwest Airlines and helped grow the most successful airline in aviation history and rode with Sam Walton and Walmart and helped build the largest company in the world. They cooked with Norm Brinker and Chili’s and helped serve up the most successful casual-dining restaurant in America and delivered for Ed Whitacre and AT&T and helped produce the largest telecommunications company in the world. And they declared “Don’t Mess with Texas,” creating one of America’s favorite advertising slogans.They went on to work with Presidents George H. W. Bush and Bill Clinton to encourage Americans to make a difference with disaster relief efforts. They work with the Clinton Foundation and the Clinton Global Initiative in making a difference around the world. And they brought perspective and unity to a damaged country after 9/11 with the moving “I Am an American” pro-bono ad campaign. Through their philosophy called Purpose-based Branding,™ GSD&M Idea City and their Purpose Institute division help organizations identify, simplify and articulate their purpose—the fundamental difference they’re trying to make in the world and their reason for being beyond making money. Through purpose and visionary ideas that make a difference, GSD&M Idea City is in the business of growing clients’ businesses.
Haley Rushing cofounded the Purpose Institute along with Roy Spence. The Purpose Institute is an organization dedicated exclusively to helping clients discover and articulate their purpose and values in the world. Over the years, Haley has helped a number of the country’s most visionary organizations develop business strategies that are founded on a strong core purpose and authentic core values, including Southwest Airlines, Wal-Mart, Charles Schwab, Norwegian Cruise Line, Whole Foods, World Market, Univision, The American Council on Education, Texas A&M and, most recently, the American Red Cross. Haley and her husband, R. W., live in Austin, Texas with their twin daughters.
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Yes, the book will give you some distinctions and mindsets that will help lead you down the path to identifying your CP but I was hoping for a bit more instruction in that regard.
If you’re not sure CP is important then this book is ideal for you. The author does a good job with that.
- Employees need purpose. Many people wake up not knowing why they get up to go to work every morning. If you share your purpose with employees you will become more than just a paycheck to them.
- Defend employees over your customers when necessary. A customer can be replaced but a chastized employee can be a cancer to your organization and make even more customers upset.
- Stick to your purpose and strategy even if competitors are doing something that seems more successful. This is not stubborness, but awareness of the fact that you can't be all things to everyone.
We look at many companies, but I don't think we recognize a purpose in each. He could have added Apple, whose main purpose in recent years has been a kind of anti-Microsoft movement. This purpose moves both employees and customers.
I read the book on a business trip (Kindle version) and was sufficiently taken by the concept to apply it at work when I returned. The consideration of how each element of strategy would relate to the group's purpose served to sharpen our discussions and I believe the end product (revised strategy) was considerably improved.
I recommended this book as a useful read that succeeds at both conceptual and practical levels, and which will be relevant to anyone engaged in or wishing to understand strategic discussions.
I enjoyed it and took something from it. I used this as the basis for a speech and it did the trick nicely. I also heard a big Australian Business entrapreneur recommend this book at a business luncheon i attended as inspirational reading material.
Bill Wiersma, Author--The Power of Professionalism