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It's Your Business: 183 Essential Tips that Will Transform Your Small Business Hardcover – October 16, 2012

4.7 out of 5 stars 31 customer reviews

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Editorial Reviews

Review

For anyone in the Small Business space, this book should be opened in the way one would open a treasure chest.

-- Robert B. Cialdini
Bestselling author of Influence: Science and Practice



Start with #4, #41 and #84 and you've already made the book worth your time.

-- Seth Godin
Author
The Bootstrapper's Bible




Ramberg gives you the entrepreneurship advice that you need to succeed. This book contains many unexpected lessons from an assortment of entrepreneurs so wide-ranging that they could only be found by the one woman who knows them all: JJ Ramberg.

-- Guy Kawasaki,
Author of Enchantment and former chief evangelist of Apple




If you own a small business, or are thinking about starting one, this book can help you avoid costly mistakes and help you learn many of the inner secrets of running your own company.

-Tony Hsieh,
NY Times bestselling author of "Delivering Happiness" and CEO of Zappos.com, Inc.

About the Author

JJ Ramberg is the host of MSNBC's Your Business and the founder of GoodSearch.com, a Yahoo-powered search engine that donates to charity with each search. She is a graduate of Duke University and has her MBA from Stanford University.

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Product Details

  • Hardcover: 304 pages
  • Publisher: Business Plus (October 16, 2012)
  • Language: English
  • ISBN-10: 1455509000
  • ISBN-13: 978-1455509003
  • Product Dimensions: 6 x 1.2 x 8.8 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (31 customer reviews)
  • Amazon Best Sellers Rank: #949,825 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Hardcover
Let me start off with this... I have a major bias toward books that are a compilation of actionable tips. They become reference guides for me, and JJ Ramberg's book is no different.

My favorite chapter (and the one I recommend most) is Chapter 8 "Getting Your Message Out There." It has a collection of 17 tips that get my mind stimulated to push the limit on my own current marketing. I have already taken ideas from here. Not directly, but used the book to spawn my "final marketing product."

I have this puppy in arms reach and think you will too.

PRO's:
1. Doable, "how to" actions... not just ideas and platitudes.
2. Covers all facets of business, from recruiting employees to sales to controlling costs and running the office.
3. Tons of angles. I like that each idea is from a different entrepreneur or expert. Each approach has a unique feel.

CON's:
1. JJ has grown a wildly successful business (goodSearch.com) of her own. I really want to hear her story and the step by step on how she did it. It's not included in the book, I and I think it should have been.
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Format: Hardcover Verified Purchase
YES! A practical, easy-to-read and helpful guide to small business. I received my copy on Monday and it has paid for itself already (it's Wednesday). If you have a small business, are thinking of starting one, or know a small business owner buy this book for them.

My favorite tips:

#1: Four must-haves for your elevator pitch

#12: Be ready with a photo pitch on your phone

and (perhaps most importantly:)

#24: Three key questions to ask in a focus group
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Format: Hardcover Verified Purchase
I learn from J.J. Ramberg every time I tune into to her show on MSNBC and this book is even better - simple, easy tips grounded by real-world examples - and, crucially, many of these lessons are about how people deal with each other and the emotional reasons behind their reactions. Critical tool to have in the arsenal, and critical to learn how to understand the needs of the people you are looking to work with - as well as your own.
I'll be recommending this book, and using it going forward.
Rachel Sklar
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Format: Hardcover Verified Purchase
This book is a must have for Small Business owners. I would actually expand the previous phrase to ALL business owners and/or leaders. I run a very successfull small business which started just over 10 years ago... I found myself going thru a mental check and balance on each of the 183 Tips. I would say, "Yep, we do that, and that too." The next moment I would say, "Ohhhh, we need to work on this." While all 183 principles won't apply to every single business, I am betting at least 150 of the tips apply to EVERYONE! This book is a very easy read and I knocked it out in just over an hour. This books has just been added to my Top 11 Business Books (see I learned something 11 not 10). In no particular order my 11 are:

1. It's Your Business - 183 Essential Tip that Will Transform Your Small Business - JJ Ramberg, Frank Silverstein & Lisa Everson
2. The Millionaire Next Door - Thomas J. Stanley and William D. Danko
3. The Total Money Makeover (I apply this to business) - Dave Ramsey
4. Guerilla Marketing - Jay Conrad Levinson
5. Purple Cow - Seth Godin
6. 7 Habits of Highly Effective People - Steven R Covey
7. The 21 Irrefutable Laws of Leadership - John Maxwell
8. Good to Great - Jim Collins
9. The Go-Getter - Peter B Kyne
10. QBQ- The Question Behind The Question - John G. Miller
11. Who Moved My Cheese - Spencer Johnson M.D.

Great book by great people!
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Format: Hardcover
I am humbled for my tip #142 to be included in this book with such amazing business minds. I was amazed at what a great job the authors did in cataloging the book into start-up tips, funding, sales, employees, advertising and cost control. This is an excellent book to keep handy when those business challenges come up or just for those times you need a little inspiration to give your business a swift kick. In these tough economic times every business should strongly consider having this book on their reading list.
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Format: Hardcover
JJ's new book It's Your Business is an excellent collection of tips from business owners all over America. Business owners can look up things they are interested in, get a quick tip and implement right away. It's an excellent resource for small business owners and entrepreneurs who need quick answers.
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Format: Hardcover
I love these kinds of book since they are filled with actionable advice. JJ share her personal experiences, case studies, and experts examples.
My favorite tips were the ones that are hardest for small business owners:
#47 How to fire an employee
#9 Ask customers for payment up front
#10 Have a bank loan application strategy
#39 Never be surprised by your cash situation
#85 Find out your customer's budget
#128 Fire your customer
#125 Don't give away professional advice
#118 How to respond to negative customer feedback
#113 Keep extras' in check
#178 Clear out your inbox

Every page has great advice plus QR codes to show videos that JJ has recorded over the years!
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Format: Kindle Edition
Heard IT'S YOUR BUSINESS: 183 ESSENTIAL TIPS THAT WILL TRANSFORM YOUR SMALL BUSINESS (Hachette Audio) by JJ Ramberg with Lisa Everson & Frank Silverstein and read by Ramberg.

The book is based on MSNBCs long-running series, YOUR BUSINESS . . . it is based on practical advice that has been culled from the thousands of successful small business owners who have appeared on the show.

What makes it especially worthwhile is the fact that tips are given and then there's guidance as to how they can be put to use right away.

I found value in just about every suggestion, but here were just a few of the many that stood out:

* Put yourself in your employee's shoes. Make time to spend an afternoon to some of the more mundane work in your company.

* Insist on employee ownership of projects. Never let an idea leave the room without a champion.

And lastly, there was one that I've often tried to use in my life:

* If a potential client has ultimately decided he or she does not want or need your services, don't let this be th end of your relationship. Keep their need or project in mind and contact them after a week or so with a piece of advice or an article or something that relates to their project. You can start this email by saying that you just happened to come across this while working on something else and thought they would be interested. This should not be a solicitation for their business, but simply a friendly reminder.

In reading the above, I'm now thinking that I need to do just that; i.e., share this outstanding audio book with somebody who doesn't think my services are needed--at present.
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