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It's Your Business: 183 Essential Tips that Will Transform Your Small Business Hardcover – October 16, 2012
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-- Robert B. Cialdini
Bestselling author of Influence: Science and Practice
Start with #4, #41 and #84 and you've already made the book worth your time.
-- Seth Godin
The Bootstrapper's Bible
Ramberg gives you the entrepreneurship advice that you need to succeed. This book contains many unexpected lessons from an assortment of entrepreneurs so wide-ranging that they could only be found by the one woman who knows them all: JJ Ramberg.
-- Guy Kawasaki,
Author of Enchantment and former chief evangelist of Apple
If you own a small business, or are thinking about starting one, this book can help you avoid costly mistakes and help you learn many of the inner secrets of running your own company.
NY Times bestselling author of "Delivering Happiness" and CEO of Zappos.com, Inc.
About the Author
Top Customer Reviews
My favorite chapter (and the one I recommend most) is Chapter 8 "Getting Your Message Out There." It has a collection of 17 tips that get my mind stimulated to push the limit on my own current marketing. I have already taken ideas from here. Not directly, but used the book to spawn my "final marketing product."
I have this puppy in arms reach and think you will too.
1. Doable, "how to" actions... not just ideas and platitudes.
2. Covers all facets of business, from recruiting employees to sales to controlling costs and running the office.
3. Tons of angles. I like that each idea is from a different entrepreneur or expert. Each approach has a unique feel.
1. JJ has grown a wildly successful business (goodSearch.com) of her own. I really want to hear her story and the step by step on how she did it. It's not included in the book, I and I think it should have been.
My favorite tips:
#1: Four must-haves for your elevator pitch
#12: Be ready with a photo pitch on your phone
and (perhaps most importantly:)
#24: Three key questions to ask in a focus group
I'll be recommending this book, and using it going forward.
1. It's Your Business - 183 Essential Tip that Will Transform Your Small Business - JJ Ramberg, Frank Silverstein & Lisa Everson
2. The Millionaire Next Door - Thomas J. Stanley and William D. Danko
3. The Total Money Makeover (I apply this to business) - Dave Ramsey
4. Guerilla Marketing - Jay Conrad Levinson
5. Purple Cow - Seth Godin
6. 7 Habits of Highly Effective People - Steven R Covey
7. The 21 Irrefutable Laws of Leadership - John Maxwell
8. Good to Great - Jim Collins
9. The Go-Getter - Peter B Kyne
10. QBQ- The Question Behind The Question - John G. Miller
11. Who Moved My Cheese - Spencer Johnson M.D.
Great book by great people!
My favorite tips were the ones that are hardest for small business owners:
#47 How to fire an employee
#9 Ask customers for payment up front
#10 Have a bank loan application strategy
#39 Never be surprised by your cash situation
#85 Find out your customer's budget
#128 Fire your customer
#125 Don't give away professional advice
#118 How to respond to negative customer feedback
#113 Keep extras' in check
#178 Clear out your inbox
Every page has great advice plus QR codes to show videos that JJ has recorded over the years!
The book is based on MSNBCs long-running series, YOUR BUSINESS . . . it is based on practical advice that has been culled from the thousands of successful small business owners who have appeared on the show.
What makes it especially worthwhile is the fact that tips are given and then there's guidance as to how they can be put to use right away.
I found value in just about every suggestion, but here were just a few of the many that stood out:
* Put yourself in your employee's shoes. Make time to spend an afternoon to some of the more mundane work in your company.
* Insist on employee ownership of projects. Never let an idea leave the room without a champion.
And lastly, there was one that I've often tried to use in my life:
* If a potential client has ultimately decided he or she does not want or need your services, don't let this be th end of your relationship. Keep their need or project in mind and contact them after a week or so with a piece of advice or an article or something that relates to their project. You can start this email by saying that you just happened to come across this while working on something else and thought they would be interested. This should not be a solicitation for their business, but simply a friendly reminder.
In reading the above, I'm now thinking that I need to do just that; i.e., share this outstanding audio book with somebody who doesn't think my services are needed--at present.
Most Recent Customer Reviews
Excellent book, a great read with lots of great lessons....Published 13 months ago by H. Jack Miller
One of the better step by step, hands on, practical books on small business, especially start-ups but for any small business that wants to grow. Read morePublished 22 months ago by PDA
Quick, helpful tips. Plus the way it's written it makes you think about how to apply them, which leads to new ways of doing things.Published 23 months ago by Janne Etz
Well written, and to the point, where you just get it.
Recommend for all, business owners and especially people in the service sector.
No hype, just useful information! Whether you're a startup or already in business, this book has great advice you can use right away.Published on November 23, 2013 by Carla Young
A must read! I have told several colleagues about it and they all agree. Written in a easy to read format for people with a tight time table.Published on April 5, 2013 by Douglas E. Voss
Some bad advice too, but for every business owner it's pretty much guaranteed you'll get some useful ideas out of this book.Published on March 22, 2013 by J. Klarin
The tips were clear and concise with workable real life examples. It's great for people who want a step by step way to approach their businessPublished on February 16, 2013 by Chamein Canton