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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by [Gary Vaynerchuk]

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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Kindle Edition

4.6 out of 5 stars 1,757 ratings

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Length: 286 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled
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Editorial Reviews

From the Back Cover

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.

When managers, marketers, and small business owners outline their social media strategies, they plan for the "right hook"—their next campaign that will produce profits. Even companies committed to "jabbing"—creating content for consumers and engaging with customers to build relationships—still desperately want to land the powerful, bruising swing that will knock out their opponents or their customers' resistance in one tooth-shattering, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and return on investment. Except when they don't.

In the same passionate, streetwise style his readers have come to expect, Vaynerchuk is on a mission to strengthen marketers' right hooks by changing the way they fight to make their consumers happy, and ultimately to compete. Thanks to the massive change in and proliferation of social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content; it's also about developing high-quality content that's perfectly adapted to specific social media platforms and mobile devices. It's about truly engaging with customers, not by shouting at them over social media but by using new narrative forms particular to each different media platform—especially, though not exclusively, Facebook, Instagram, Pinterest, Twitter, and Tumblr. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work.

--This text refers to the hardcover edition.

About the Author

Gary Vaynerchuk is chairman and CEO of VaynerX, a $150-million-plus media holding agency that includes VaynerMedia and PureWow. He is one of the world’s leading marketing experts and a four-time New York Times bestselling author. After growing his family wine business from a $4 million to a $60 million busines, he developed and now runs VaynerMedia, one of the world’s hottest digital agencies. Gary is also a prolific angel investor and venture capitalist, investing in companies including Snapchat, Facebook, Twitter, Uber, and Venmo, and cofounding the Vayner/RSE fund, among many other enterprises. He lives in New York City.

--This text refers to the hardcover edition.

Product details

  • File size : 4919 KB
  • Word Wise : Enabled
  • Print length : 286 pages
  • Publisher : Harper Business; Illustrated edition (November 26, 2013)
  • Publication date : November 26, 2013
  • Language: : English
  • ASIN : B00BATNNZY
  • Text-to-Speech : Enabled
  • Enhanced typesetting : Enabled
  • X-Ray : Enabled
  • Screen Reader : Supported
  • Lending : Not Enabled
  • Customer Reviews:
    4.6 out of 5 stars 1,757 ratings

Customer reviews

4.6 out of 5 stars
4.6 out of 5
1,757 global ratings
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Reviewed in the United States on May 18, 2019
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65 people found this helpful
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Reviewed in the United States on November 30, 2017
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28 people found this helpful
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Reviewed in the United States on January 3, 2016
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Reviewed in the United States on April 3, 2017
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Reviewed in the United States on November 23, 2016
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Reviewed in the United States on October 19, 2018
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Reviewed in the United States on July 13, 2018
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Top reviews from other countries

@Timothy_Hughes
4.0 out of 5 stars 5 Years On There are Still Learnings in Here
Reviewed in the United Kingdom on February 27, 2018
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12 people found this helpful
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Divya Kothari
5.0 out of 5 stars Somehow this book is more than just about marketing.. Its presented like boxing but pleasurable as a dish with its print quality
Reviewed in India on February 11, 2018
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23 people found this helpful
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Scottish Linzi
3.0 out of 5 stars So last year
Reviewed in the United Kingdom on May 27, 2017
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5 people found this helpful
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nancy
2.0 out of 5 stars Found this book boring and far from motivating
Reviewed in the United Kingdom on April 4, 2018
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2 people found this helpful
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Simon
5.0 out of 5 stars This book has given my some great idea's on how to construct social media posts for ...
Reviewed in the United Kingdom on October 25, 2017
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One person found this helpful
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