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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Kindle Edition
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From the Back Cover
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.
When managers, marketers, and small business owners outline their social media strategies, they plan for the "right hook"—their next campaign that will produce profits. Even companies committed to "jabbing"—creating content for consumers and engaging with customers to build relationships—still desperately want to land the powerful, bruising swing that will knock out their opponents or their customers' resistance in one tooth-shattering, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and return on investment. Except when they don't.
In the same passionate, streetwise style his readers have come to expect, Vaynerchuk is on a mission to strengthen marketers' right hooks by changing the way they fight to make their consumers happy, and ultimately to compete. Thanks to the massive change in and proliferation of social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content; it's also about developing high-quality content that's perfectly adapted to specific social media platforms and mobile devices. It's about truly engaging with customers, not by shouting at them over social media but by using new narrative forms particular to each different media platform—especially, though not exclusively, Facebook, Instagram, Pinterest, Twitter, and Tumblr. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work.--This text refers to the hardcover edition.
About the Author
Gary Vaynerchuk is chairman and CEO of VaynerX, a $150-million-plus media holding agency that includes VaynerMedia and PureWow. He is one of the world’s leading marketing experts and a four-time New York Times bestselling author. After growing his family wine business from a $4 million to a $60 million busines, he developed and now runs VaynerMedia, one of the world’s hottest digital agencies. Gary is also a prolific angel investor and venture capitalist, investing in companies including Snapchat, Facebook, Twitter, Uber, and Venmo, and cofounding the Vayner/RSE fund, among many other enterprises. He lives in New York City.--This text refers to the hardcover edition.
- File size : 4919 KB
- Word Wise : Enabled
- Print length : 286 pages
- Publisher : Harper Business; Illustrated edition (November 26, 2013)
- Publication date : November 26, 2013
- Language: : English
- ASIN : B00BATNNZY
- Text-to-Speech : Enabled
- Enhanced typesetting : Enabled
- X-Ray : Enabled
- Screen Reader : Supported
- Lending : Not Enabled
- Best Sellers Rank: #13,702 in Kindle Store (See Top 100 in Kindle Store)
- Customer Reviews:
Top reviews from the United States
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Anyway...Gary is my favorite ever. I have followed this dude for years and finally caved and bought his book. Follow Gary on social media too; there's a lot to learn from him. In particular, have no expectations from anyone, ever. I expect you won't star my review. And if I ever do get a star, I'll be very pleasantly surprised and might treat myself to a piece of cake later then.
I like that this book at the core is focused on the long term view of building and maintaining authentic and active customer relationships. Being fluent with different social media platforms such as Facebook, Twitter and Instagram is integral in telling compelling stories to consumers that are relevant to them, and when they are at purchase decision. The read provides an outline of six rules to follow when creating great content, which can help bond marketers with their consumers in a lasting way.
The book also does a good job of explaining the importance of context in regards to interacting with customers on social media. Vaynerchuk provides ample and useful examples of the various social media platforms that can help marketers develop long lasting relationships between their brand and users.
I hadn't understood why it wasn't an audio book, until I received it. Gary Vaynerchuk picks apart social media posts in a way that I understand, visually. Seeing the ads/posts and reading the key takeaways on what worked or didn't work, was super helpful.
I have a petshop online that I just started and I'm working on my instagram following as well so I feel like besides him asking, this book will be relevant for me. I'm excited to dig into it!! I'm also developing my own podcast and hope to be able to launch soon!! Also I just recently decided I cant be upset if people aren't buying and reviewing my products if I never review anything myself... The universe returns what you put into it!!
Top reviews from other countries
Gary, takes you through how brands and marketers need to act with such buyer dysfunction. He also takes you through case studies of the various social networks with examples of good and bad practice.
If social media is new you or you company, this is worth a read, but 5 years on, needs a revamp.
Firstly, the book has a catchy cover design. Like a book about the fight of marketing you are taking on, drawing its essence from a boxing bout that you are kind of going to be.
Secondly, the quality of print and the sheets is just so smooth. Smooth as butter would in no way be an exaggeration. Somehow this book is tasty like a dish.
Thirdly, this book has clearly distinct presentation of viewing and approaching each social media platform differently. Which is a big plus coz factually all social media marketing tactics has to be different as the audience has different intentions while using each of them.
Fourthly, it gives you better insight understanding and analysis viewpoint of marketing campaigns undertaken by several large companies or those that turned large with successful campaigns. Its presents them sort of like you watching a boxing match of other competitors.
Fifth, if you have watched his videos, you would be reading this book literally but in his voice pitch pace and timbre.
Simply having it on the table makes your table feel elegant.
I haven't even begun exaggerating this books appeal.
Kind of jealous of Gary V but great job by him here