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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Hardcover – November 26, 2013
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From the Back Cover
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.
When managers, marketers, and small business owners outline their social media strategies, they plan for the "right hook"—their next campaign that will produce profits. Even companies committed to "jabbing"—creating content for consumers and engaging with customers to build relationships—still desperately want to land the powerful, bruising swing that will knock out their opponents or their customers' resistance in one tooth-shattering, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and return on investment. Except when they don't.
In the same passionate, streetwise style his readers have come to expect, Vaynerchuk is on a mission to strengthen marketers' right hooks by changing the way they fight to make their consumers happy, and ultimately to compete. Thanks to the massive change in and proliferation of social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content; it's also about developing high-quality content that's perfectly adapted to specific social media platforms and mobile devices. It's about truly engaging with customers, not by shouting at them over social media but by using new narrative forms particular to each different media platform—especially, though not exclusively, Facebook, Instagram, Pinterest, Twitter, and Tumblr. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work.
About the Author
Gary Vaynerchuk is chairman and CEO of VaynerX, a $150-million-plus media holding agency that includes VaynerMedia and PureWow. He is one of the world’s leading marketing experts and a four-time New York Times bestselling author. After growing his family wine business from a $4 million to a $60 million busines, he developed and now runs VaynerMedia, one of the world’s hottest digital agencies. Gary is also a prolific angel investor and venture capitalist, investing in companies including Snapchat, Facebook, Twitter, Uber, and Venmo, and cofounding the Vayner/RSE fund, among many other enterprises. He lives in New York City.
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I have followed Gary's writings for several years now, and this is a triumph! I feel like I could have written this book, if only I had the intelligence, skill and mastery of Gary Vaynerchuk. It spoke to me that clearly, as if written directly to my daily challenges. This answers multiple questions on why we MUST do social media correctly.
The platforms may change, social media channels may come and they may go... but our story must be told with authenticity and transparency. When we "jab" with a heart of giving and helping, the "right hook" comes easy, and we've earned the right to do it.
We must be great storytellers! Gary also reminds us... how we tell the story must be native to the platform and the audience. He goes even deeper into the art of listening, learning, then giving your audience what they are asking for.
If you are a business owner or marketer, you gotta get this book! But don't expect shortcuts and "social media in 15 minutes a day" fluff. Its real, honest talk. Get ready to rumble!
While I haven't finished the book, I have a good deal of faith in it so far. I've tried some of the Facebook tips he's suggested and my engagement seems to be improving. But it takes much more time to figure out if you're following his instructions well.
The only thing that gets me is the chapter devoted to Tumblr. I checked out Tumblr and feel it's not for business. Unless your business is porn. But I'll read the chapter about it before making a decision.
I think it's a great book so far. Easy reading and some very interesting information. I'll post some more information when I finish it.
The book started out pretty similar to the other two. It's a quick overview of who Gary is, and what he does best. Some have said that this is nothing but tooting his own horn, but I think it's important to know the credentials of anyone that you decide to take advice from. I didn't find it particularly boisterous, or over the top. I think Gary said just enough to show that he knows what he's talking about, without coming across as a true a-hole.
Where this book really shines is the mini case studies for each platform in the form of critiquing micro content from each of the four biggest social networks (if you count Tumblr as a social network). I liked the fact that he took the time to point out not only the bad content, but the good and a few updates that were just sort of "meh" on the scale of awesome to JP Morgan Twitter chat.
The insight gained from this book is enough to make it easily worth the purchase. That said, the writing and Gary's down-to-earth and approachable style would keep me reading even without the juicy nuggets scattered throughout.
In short, I loved it. Start writing number four!
His ideas are not outlandish, nor do they require that I have a million users to start seeing some kind of reaction. He instead tells us to speak the language of the platform we are on, instead of autoposting to all the sites expecting they are all the same. The reality is they are all different. The only similarity is they are considered social media.
I would highly recommend this book to anyone wanting to raise their game on social media. Do the stuff he recommends and most of all enjoy the journey.
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Anyway...Gary is my favorite ever. I have followed this dude for years and finally caved and bought his book.Read more