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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Hardcover – November 26, 2013

by Gary Vaynerchuk (Author)

881 customer reviews

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New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.

When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.

Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.

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Editorial Reviews

From the Back Cover

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.

When managers, marketers, and small business owners outline their social media strategies, they plan for the "right hook"—their next campaign that will produce profits. Even companies committed to "jabbing"—creating content for consumers and engaging with customers to build relationships—still desperately want to land the powerful, bruising swing that will knock out their opponents or their customers' resistance in one tooth-shattering, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and return on investment. Except when they don't.

In the same passionate, streetwise style his readers have come to expect, Vaynerchuk is on a mission to strengthen marketers' right hooks by changing the way they fight to make their consumers happy, and ultimately to compete. Thanks to the massive change in and proliferation of social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content; it's also about developing high-quality content that's perfectly adapted to specific social media platforms and mobile devices. It's about truly engaging with customers, not by shouting at them over social media but by using new narrative forms particular to each different media platform—especially, though not exclusively, Facebook, Instagram, Pinterest, Twitter, and Tumblr. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work.

About the Author

Gary Vaynerchuk is chairman and CEO of VaynerX, a $150-million-plus media holding agency that includes VaynerMedia and PureWow. He is one of the world’s leading marketing experts and a four-time New York Times bestselling author. After growing his family wine business from a $4 million to a $60 million busines, he developed and now runs VaynerMedia, one of the world’s hottest digital agencies. Gary is also a prolific angel investor and venture capitalist, investing in companies including Snapchat, Facebook, Twitter, Uber, and Venmo, and cofounding the Vayner/RSE fund, among many other enterprises. He lives in New York City.

Hardcover: 224 pages
Publisher: HarperBusiness; 1 edition (November 26, 2013)
Language: English
ISBN-10: 006227306X
ISBN-13: 978-0062273062
Product Dimensions: 7.4 x 0.8 x 9.1 inches
Shipping Weight: 1.6 pounds (View shipping rates and policies)
Average Customer Review: 881 customer reviews
Amazon Best Sellers Rank: #6,463 in Books (See Top 100 in Books)
- #16 in Books > Business & Money > Small Business & Entrepreneurship > Marketing
- #27 in Books > Business & Money > Marketing & Sales > Marketing > Web Marketing
- #36 in Books > Business & Money > Processes & Infrastructure > E-Commerce

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A great, quick read.

January 3, 2016

Format: Kindle EditionVerified Purchase

I enjoyed this book. I'm 28 and I don't really have my finger on the pulse of what's popular in social media. Vaynerchuk manages to concisely introduce the reader to the most popular social networks, and then is very helpful in introducing you to that specific site's common etiquette (ex: don't post boring photos with long captions on Instagram) before he goes on to give simple, practical advice on how to tailor your message to that specific platform. I'm sure nothing beats immersing yourself in Pinterest, Tumbler, Twitter and the like and applying more personal insights as to what kind of content you find effective, but I'm pretty quick to be baffled or disinterested in most social media. And if you're like me, this book is a great place to start learning about the various social networks and how to leverage them as a content marketer.

18 people found this helpful19 people found this helpful

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Casey Kelly

Gary! Gary! Gary!

November 30, 2017

Format: HardcoverVerified Purchase

Or is it Jerry? I miss that show...

Anyway...Gary is my favorite ever. I have followed this dude for years and finally caved and bought his book. Follow Gary on social media too; there's a lot to learn from him. In particular, have no expectations from anyone, ever. I expect you won't star my review. And if I ever do get a star, I'll be very pleasantly surprised and might treat myself to a piece of cake later then.

9 people found this helpful10 people found this helpful

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The Colonel

An excellent resource for social marketers and influencers

January 30, 2018

Format: HardcoverVerified Purchase

I run an agency that handles a variety of web promotions for clients. I found this to be helpful in putting together improved messaging for client content to be syndicated across social channels. We're now giving this and The Ultimate Guide to Using Influencer Marketing to our social media interns and the results have been very positive. Whether you're an experienced marketer or just a small biz owner who wants to get a better handle on your social channels, this book is a superb resource.

8 people found this helpful9 people found this helpful

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Amazon Customer

Knock'em Out With a Jab, Jab, Jab, Right Hook!

April 3, 2017

Format: HardcoverVerified Purchase

Jab, Jab, Jab, Right Hook provides a great framework for marketing professionals to effectively interact with consumers on various social media platforms. Many of the concepts taught by Gary Vaynerchuk are effective and can also be used for compelling storytelling for those that may not necessarily have an interest in social media. The read is cohesive and does a good job from the beginning of connecting a series of interactions, or jabs like in boxing can lead to the sell, or the right hook as Vaynerchuk says.

I like that this book at the core is focused on the long term view of building and maintaining authentic and active customer relationships. Being fluent with different social media platforms such as Facebook, Twitter and Instagram is integral in telling compelling stories to consumers that are relevant to them, and when they are at purchase decision. The read provides an outline of six rules to follow when creating great content, which can help bond marketers with their consumers in a lasting way.

The book also does a good job of explaining the importance of context in regards to interacting with customers on social media. Vaynerchuk provides ample and useful examples of the various social media platforms that can help marketers develop long lasting relationships between their brand and users.

7 people found this helpful8 people found this helpful

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Social media, the way Ogilvy might have written about it

January 7, 2014

Format: HardcoverVerified Purchase

If you need a good book that summarizes the social media platforms for your business; a book that gives you the latest best practices – what to do and not do – then this is the book for you. It is entertaining, easy to read, and doesn’t mince words. BusinessWeek selected the author as one of the top 20 people every entrepreneur should follow.

The title is a boxing analogy: the jabs are the engaging posts you do that set the stage for the right hook – the sales pitch, the call to action.

Vaynerchuk profiles five platforms in chapters: Facebook, Twitter, Pinterest, Instagram, and Tumblr, in that order. He also has a sixth chapter that briefly discusses others: LinkedIn, Google+, Vine, and Snapchat. He makes it easy to comprehend the culture of each, and how best to use each. For example, Tumblr is about cool animated GIFs; in using Twitter, think “DJing the news.” At the end of each chapter, he gives you real-world examples – the good, the bad, and the ugly.

Social media is always evolving and changing – it was changing as this book was being written, as Vaynerchuk discusses. Some of the info you learn will undoubtedly be obsolete in the near future (this review was written in Jan 2014), but even then I think this book will give you a good nimble perspective.
The book doesn’t mention all the social media platforms. He seems to be primarily interested in “micro-content” sites and not long-form content, like YouTube (even though that’s where Vaynerchuk got his start, giving wine reviews).

One more thing: the book itself is beautiful, like a coffee table book – attractive cover, glossy pages. It is old-school publishing. Part of you might wonder why an author like him would go through the traditional gatekeepers, when his field is about breaking away from such “one-way media,” but it’s still nice to look at in any case.

The book, especially with the real-world examples, kinda reminded me of "Ogilvy on Advertising", although obviously not as timeless, considering the rapid-fire changes in the industry. Vaynerchuk even jokes about this when he says that Don Draper "lived in an easy world where nothing changed for 30 years."

6 people found this helpful7 people found this helpful

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