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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Hardcover – November 26, 2013
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From the Back Cover
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.
When managers, marketers, and small business owners outline their social media strategies, they plan for the "right hook"—their next campaign that will produce profits. Even companies committed to "jabbing"—creating content for consumers and engaging with customers to build relationships—still desperately want to land the powerful, bruising swing that will knock out their opponents or their customers' resistance in one tooth-shattering, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and return on investment. Except when they don't.
In the same passionate, streetwise style his readers have come to expect, Vaynerchuk is on a mission to strengthen marketers' right hooks by changing the way they fight to make their consumers happy, and ultimately to compete. Thanks to the massive change in and proliferation of social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content; it's also about developing high-quality content that's perfectly adapted to specific social media platforms and mobile devices. It's about truly engaging with customers, not by shouting at them over social media but by using new narrative forms particular to each different media platform—especially, though not exclusively, Facebook, Instagram, Pinterest, Twitter, and Tumblr. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work.
About the Author
Gary Vaynerchuk is chairman and CEO of VaynerX, a $150-million-plus media holding agency that includes VaynerMedia and PureWow. He is one of the world’s leading marketing experts and a four-time New York Times bestselling author. After growing his family wine business from a $4 million to a $60 million busines, he developed and now runs VaynerMedia, one of the world’s hottest digital agencies. Gary is also a prolific angel investor and venture capitalist, investing in companies including Snapchat, Facebook, Twitter, Uber, and Venmo, and cofounding the Vayner/RSE fund, among many other enterprises. He lives in New York City.
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Top customer reviews
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Anyone and everyone with a brand (consumer or personal) should read this book; especially traditional marketers afraid to make the leap. Not only are there valuable and contextual lessons provided, but Gary has an all-around humble perspective, with a great gift to paint a picture, give it meaning, and get you talking about it later. Seriously, get this book (or gift it for the holidays!). You won't regret it.
This book (and the class Gary teaches on Skillshare.com about this book) helped me more than I could ever say. I was STOKED when I found out that Gary chose my SM campaign, garnering me the "win" as his JJRHBook/Skillshare class challenge contest winner - winning me a 1-on1 Skype with Gary.
The Skype went great... Gary is a generous and thoughtful person that it was a pleasure to eMeet. I love his book and I respect his dedication to his hustle. I "get" Gary; his drive.
With lots of helpful examples, this book is a "must buy" for anyone seeking to win on Social Media.
PS Gary's gonna buy the Jets. And. we're going public. I'm a firm believer in "speaking those things that are not, as if they were".
One of the features I especially loved about this book was the numerous examples of content marketing posts made in a variety of industries, by businesses of many different sizes. Short of being able to have Gary go through my own marketing and review it (a prospect I'd find simultaneously helpful and frightening...LOL), the picture and detailed analysis of each example was the most helpful feature for me. Specifically, this has given me a wider range of tools to look at my own marketing with a more discerning and more critical eye and make changes that I know are improvements.
Especially when you have a small business that doesn't seem very "story oriented," having examples of how businesses have done this well (and not so well) can make it easier to see possibilities within your own business. Gary's book has done just this for me, and I see it as a welcome addition to the conversation about best practices in social media marketing.
Once all businesses realize they need to be media companies first, and adapts Vaynerchuk's winning strategy, will it still be effective? That is the big unknown. One certain outcome: his strategic approach can go a long way in calming a very loud and cluttered social media environment. I believe that will be good for everybody.
Everyone understands that in a boxing match, a fighter doesn’t just come out throwing haymakers at the first sound of the opening bell. If you do that, you’re likely to quickly end up either completely gassed or out cold in a matter of moments—and worse, you’ll have no idea how you ended up flat out on your back and seeing stars! Through some remarkably detailed and engaging case studies, Jab, Jab, Jab, Right Hook will show you how to first get your feet on the ground, identify your goals, size up (and respect) your “opponent,” and deliver the winning combination of both small and big blows guaranteed to secure you a social media championship belt!