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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Hardcover – November 26, 2013
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From the Back Cover
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.
When managers, marketers, and small business owners outline their social media strategies, they plan for the "right hook"—their next campaign that will produce profits. Even companies committed to "jabbing"—creating content for consumers and engaging with customers to build relationships—still desperately want to land the powerful, bruising swing that will knock out their opponents or their customers' resistance in one tooth-shattering, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and return on investment. Except when they don't.
In the same passionate, streetwise style his readers have come to expect, Vaynerchuk is on a mission to strengthen marketers' right hooks by changing the way they fight to make their consumers happy, and ultimately to compete. Thanks to the massive change in and proliferation of social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content; it's also about developing high-quality content that's perfectly adapted to specific social media platforms and mobile devices. It's about truly engaging with customers, not by shouting at them over social media but by using new narrative forms particular to each different media platform—especially, though not exclusively, Facebook, Instagram, Pinterest, Twitter, and Tumblr. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work.
About the Author
gary vay*ner*chuk has captured attention with his pioneering, multifaceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family’s local retail wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog about wine. Gary has always had an early-to-market approach, launching Wine Library’s retail website in 1997 and Wine Library TV in February of 2006. His lessons on social media, passion, transparency, and reactionary business are not to be missed!
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Top Customer Reviews
This book (and the class Gary teaches on Skillshare.com about this book) helped me more than I could ever say. I was STOKED when I found out that Gary chose my SM campaign, garnering me the "win" as his JJRHBook/Skillshare class challenge contest winner - winning me a 1-on1 Skype with Gary.
The Skype went great... Gary is a generous and thoughtful person that it was a pleasure to eMeet. I love his book and I respect his dedication to his hustle. I "get" Gary; his drive.
With lots of helpful examples, this book is a "must buy" for anyone seeking to win on Social Media.
PS Gary's gonna buy the Jets. And. we're going public. I'm a firm believer in "speaking those things that are not, as if they were".
“Jab Jab Jab Right Hook” is a true wake up call to let people know that times will continue to change and that you need to be willing to use the platforms and vehicles that are available now in order to knock out your opponents. However, it’s not just using these platforms that’s key but it’s how you use them that’s even more important.
What makes JAB different from other social media publications out there? Gary dissects the way social media/ marketing is used through case studies. He actually examines on-line content posted by major corporations on each of the different social media platforms. It’s amazing to see how some of these companies “float like a butterfly” while others sink like the Titanic. You will discover both the triumphs and epic fails of social media / marketing that will make you think twice before posting content without the context.
There are so many lessons and so much valuable information in this book. This book is a an easy read and it will supply you with the tools you need to get to the next level whether it be promoting your company, branding yourself or just learning the basics of how to tell your story through social media.
how you can get your customers attention on social media, in a positive way.. This book is for you.
I normally don't fawn over books, but I honestly wish more CEO's and Managers would check out this book.
It's not only good advice on how to get customers attention.. its also useful advice for managers and keeping
your work force engaged and spreading the word.
I like that this book at the core is focused on the long term view of building and maintaining authentic and active customer relationships. Being fluent with different social media platforms such as Facebook, Twitter and Instagram is integral in telling compelling stories to consumers that are relevant to them, and when they are at purchase decision. The read provides an outline of six rules to follow when creating great content, which can help bond marketers with their consumers in a lasting way.
The book also does a good job of explaining the importance of context in regards to interacting with customers on social media. Vaynerchuk provides ample and useful examples of the various social media platforms that can help marketers develop long lasting relationships between their brand and users.
Most Recent Customer Reviews
I felt the last few chapters where just more of the same.
Even though social media has changed a TON since the release of this book (circa 2013), the basics still ring true today.Read more