“All Companies are Media Companies”
If there is one phrase that sums up the collective approach of Gary Vaynerchuck’s book Jab, Jab, Jab, Right hook (JJJRH) it is the title of chapter 10. While Gary spends most of the book walking the reader through strategies to effectively market a brand, using platforms that already exist. The underlying theme though, emphasizes staying relevant and authentic. He challenges the reader to look into the future and adapt to our changing social landscape on a moment’s notice.
“Change”
Before I delve deeper let me put a few things into context for you so you’re aware of the biases, shortcomings and ideals that are influencing my views on this book. First and foremost I love change. I like being challenged, uncomfortable and even frustrated. I firmly believe in learning through experiences and that means throwing myself into the midst of conflict and change regularly.
Knowing that, and that I work for a small company who is slowly sticking our toe into the ocean of social media, it shouldn’t surprise anyone that I’m a fan of this book.
If you were to take account of the books in my personal library (a small collection) you’d be hard pressed to find a work of fiction. From my later teen years through my entire adult life, fiction has held no charms for me. Memoirs, military studies, theological assessments and bibles dominate the only bookshelf in our home. I have on occasion picked though a self help book, or a “Top Ten Ways To Improve ‘X’…” I also have a small pile of old college text books in a box buried in a closet somewhere…
“Where does it fall?”
As I browse my own collection and mentally walk the halls of libraries I’ve spent time in, I find it somewhat difficult to classify JJJRH. The book reads like an opinion column in the local paper. The chapters are divided by theme like my old psychology text book, and the real world case studies are picked apart like a historical assessment of military action. This description may give the impression of disorganization or chaos, but the flow isn’t disrupted. Each chapter addresses a new platform or concept accompanied by real world examples.
As I made my way through each chapter I took a day or two to reflect before moving on. In all reality Gary could have published each chapter as an individual class/pamphlet/ebook etc. Knowing this attempting to digest this entire work in one sitting is not advised. For my needs it’s become a textbook of sorts. I reference specific chapters and topics as needed and occasionally reread bigger concepts when I feel the urge.
As a reader of historical and biographical works this book didn’t ‘engage’ me and I found it easy to put down, I’ve often wondered if it was meant that way. Not being an avid reader of works like this (I’m more prone to read industry articles and blogs) I can’t say whether it bucks any norms or trends, but knowing Gary’s persona I’m guessing in some ways it does.
“Highs & Lows”
A colleague asked what my favorite aspect of the book was. She was surprised when I didn’t reference a specific chapter or paragraph. For me it all comes down to style. Gary writes like he talks… blunt, easy to understand and at times, in your face! He has mastered the art of being himself without any apologies. His no-nonsense, plain English approach to topics that can be intimidating to those who aren’t “computer or social media savvy” gives the reader confidence and leaves little to question.
On the flip side I was a little disappointed that there wasn’t MORE content. None of the chapters lacked real world examples, but I repeatedly asked myself “is this it?” Is it really this simple? The chapter that outlined Facebook was by far the most in-depth, but the pages given to Instagram and Twitter lacked the thoroughness I thought I needed. That said my lack of knowledge on these subjects may have given way to unrealistic expectations.
“The Final Assessment”
If you’re new to social media (especially from a business perspective) Gary lays out a strong foundation and plenty of examples. I’m hard pressed to truly rate the content of the book until I have had time to put it to use. Until then though, Gary has given me an “Encyclopedia Social Media” that I’ll reference almost daily.
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Popular Highlights in this book
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About the author
This Is The Meat & Potatoes
Everyone has been asking Gary for the meat and potatoes, finally they have been served.If you want a book that says do exactly this and never do that, then JJJRH is for you. There is no other social media marketing book like it. Everyone else is just talking theory and Gary is giving you step by step instructions with pictures to boot.What I love about the book is that you do not have to read it cover to cover. You can pick it up, go to the chapter most relevant to you that week, and get exactly what you need. It's a desk reference and employee training manual all in one.If you're doing any social media marketing at all, and you're at all serious about getting results from it, you must get this book.
