James V. Green
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About James V. Green
Dr. James V. Green leads the education activities of the University of Maryland's Maryland Technology Enterprise Institute as the Director of Entrepreneurship Education. He is responsible for designing and teaching undergraduate and graduate courses in entrepreneurship and technology commercialization, leading seed funding programs, and managing residential entrepreneurship programs for students. He directs the Master of Professional Studies in Technology Entrepreneurship, an innovative online degree program enrolling students worldwide. In 2011, he earned first prize in the 3E Learning Innovative Entrepreneurship Education Competition presented at the United States Association for Small Business and Entrepreneurship (USASBE) annual conference to recognize college educators who have created new and challenging learning activities that actively involve students in the entrepreneurial experience.
Dr. Green's research interests include entrepreneurship education and the psychology of entrepreneurship. He is a national presenter on entrepreneurship education with refereed papers and presentations at conferences for the Academy of Management (AOM), the United States Association for Small Business and Entrepreneurship (USASBE), the American Society for Engineering Education (ASEE), and the National Collegiate Inventors and Innovators Alliance (NCIIA). Dr. Green serves as the Editor for the ASEE Entrepreneurship Division and as an evaluator for annual conference submissions.
Prior to the University of Maryland, Dr. Green held founder, executive, and operational roles with multiple startups to include WaveCrest Laboratories (an innovator in next-generation electric and hybrid-electric propulsion and drive systems), Cyveillance (a software startup and world leader in cyber intelligence and intelligence-led security), and NetMentors.Org (the first national online career development eMentoring community). Dr. Green earned a Doctor of Management and an MS in Technology Management from the University of Maryland University College, an MBA from the University of Michigan, and a BS in Industrial Engineering from the Georgia Institute of Technology.
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In The Opportunity Analysis Canvas, Dr. James V. Green shares how to become more effective in identifying and analyzing entrepreneurial opportunities by answering three key questions.
- Why are entrepreneurs successful?
- How can we understand and develop our thinking to be better entrepreneurs?
- What are the keys to developing winning entrepreneurial ideas?
At its core, The Opportunity Analysis Canvas contains a powerful argument that anyone can be a successful entrepreneur by thoughtfully examining themselves and the business opportunity. By harnessing these insights, we can transform our ideas into businesses that are lasting successes.
The Startup Analysis Canvas was created to guide first-time entrepreneurs who feel overwhelmed by the tasks associated with creating a startup company, frustrated with finding the right team at the right time, and disappointed by the widespread failure of bringing good ideas to market.
The Startup Analysis Canvas will help you understand the theory and practice of value creation, determine how to build the right team for your startup company, avoid wasting time on startup ideas that have limited commercial potential, and raise the right financial capital at the right time for the right purpose.
By the end of this book, you will be positioned to design value propositions that directly align with your target customers' interests, assemble and lead a well-constructed team to produce results that create value for your customers, pursue big ideas that really matter to customers, and craft a financial model that minimizes risks and maximizes your success.