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Jamming: The Art and Discipline of Business Creativity Paperback – March 28, 1997
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From Publishers Weekly
Copyright 1996 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
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Top Customer Reviews
The jazz metaphore flags, the cheerleader-like tones grow monotonous, the new-age recommendations are laughable, and the lack of research is deplorable (especially from someone with JK's letters).
For twice the money, you can find a hundred times more information in, CORPORATE CREATIVITY by Alan G. Robinson, it's even organized in chapters, and Robinson throws in a little research to boot.
Sorry for the terse review. The subject is extermely difficult to write about - I'm trying it myself. I think John can do better than this. The book is weak.
Kao . . . the author works with companies around the world to help them move ahead of their obsolete competitors.
He uses the metaphor of jazz to show how managers must
master the skills of creativity--like jazz musicians in a jam session (playing off each other to create new sounds, at once unpredictable and harmonious) to reap unprecedented returns.
I once had the pleasure of seeing Kao present in person . . . for some reason, he was better then . . . these tapes were somewhat interesting, but they seemed to contain too many lists . . . I would have liked to have seen some more real examples, particularly based on companies that he had assisted.
However, he did use one example that I really liked . . . in talking about Steven Spielberg, he mentioned how Harrsion Ford had once approached him with an idea when filming INDIANA JONES
AND THE TEMPLE OF DOOM . . . Spielberg was not crazy about
what he had heard, but rather than reject it outright, he said: "I like that a lot. But let's just explore one other option."
This technique, according to Kao, provides an opportunity to
double and even redouble ideas. The key: Don't automatically
judge, evaluate or criticize everything you hear.
Most Recent Customer Reviews
This book is a great contribut to the academic forum.
It's a new way of thinking and it's "the way" to the new business world, in the XXIst century. Read more
Creativity with a jazz improvisation metaphor - you have to laugh. Personally I'm waiting for a creativity book with an astrology metaphor. Read morePublished on May 5, 2009 by MovieMusic
Jammin' is a valuable read. A non-musician may find the extended metaphor of the musical jam a bit trying, but stick it out. Read morePublished on January 1, 2000 by Mary Lee
John Kao's book is a mentor and a friend for the artist, the entrepreneur and for all those who are longing for transforming the landscape of information technology, the new... Read morePublished on January 2, 1999 by email@example.com