- Paperback: 353 pages
- Publisher: Chronicle Books; 2nd edition (October 1, 1997)
- Language: English
- ISBN-10: 0811817954
- ISBN-13: 978-0811817950
- Product Dimensions: 8 x 1.1 x 9.3 inches
- Shipping Weight: 1.5 pounds
- Average Customer Review: 6 customer reviews
- Amazon Best Sellers Rank: #2,488,023 in Books (See Top 100 in Books)
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Jamming the Media Paperback – October 1, 1997
The Amazon Book Review
Author interviews, book reviews, editors picks, and more. Read it now
Branwyn gamely resolved to compile--in print, mind you--nothing less than a permanent, accurate, and reliable resource for all producers of alternative media . You find yourself wanting terribly for him to succeed and--given the constraints--so he does. -- Wired, Ken Coupland
Top customer reviews
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By ROY BLUMENTHAL (This review originally appeared in Gadget Magazine)
If you're keen on rolling up your sleeves and getting into communicating with the masses, a superb book guides you in the tactics being used on the frontline by some of the most experienced media hackers in the world today.
Browzing at Facts & Fiction in Sandton Square, pretending to myself that my credit card wasn't too over-flexed, I saw a title that stopped me in my tracks. Which meant I had to apologise to the woman who had been walking behind me. Once she had dusted herself off and checked for fractures, she made straight for the alternative health section. I was glued to the media shelf. The book Reclaiming the Tools of Communication" by Gareth Branwyn. Now call me a sucker or something, but I really do judge books by their covers. This cover was seductive, steeped in the new design made popular by Ray Gun magazine, precursored by the boundary-shifting Mondo 2000. We're talking about a cover that would even make a darn good web page.
So what's this book all about and why did it encourage me to spend four hours at the Facts & Fiction coffee table developing concentration scars on my forehead? In short, it's a do-it-yourself book on how to manipulate the media of today for profit, gain and fun..
for weeks, i've been nervous about a painting project that's about to come to fruition, i've felt a void begin to eat in my comedy work, i've stopped drinking.
then, in the mail, i get this gift-this wonderful gift a friend who works in a tie sent me.
"i know you- you'll love this book..." he said to me when it arrived.
and i did.
i'm a Carver fan, an Estep worshipper, a woman who adorrres Bukowski. a faithful commercial-book hater- to Sydney Sheldon i give the finger and the miserable like that dominates the Best Seller list that has to do with that form of smarmy apologia.
it takes alot- fiction or non- to impress me, make me want to write.
Gareth has done that very thing.
in a simply divine, concise use of language, i felt like he was taking me on this heathen-ess tour of areas to infiltrate the media. play with it. no longer try to fight being a consumer puppet-but showed me the way to help sever the strings.
i knew of some but never really put myself in a position, even in my imagination, to really be able to do it myself.
...Jamming The Media.....
i ripped through this book, read parts over and over again til it sank in if it needed to, began scribbling notes first in the book, then my notebook, then on my drawing board... (yes, i really do have one )
now instead of searching for free pictures of naked people and their friends on the Internet, i am actually up till 2 and 3 in the morning with something constructive.
i'm Jamming The Media...heh-heh-heh...
His book helped show me where to find the plug to HAL.
all i got to do now is pull....
thank you, Gareth.....