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About Jan Carroza
Find free, helpful business and marketing asset management solutions used by Carroza and her clients with other advice in blog posts at dmcenter.com.
Carroza’s 40+ years in marketing cross ad agency, advertiser, TV station, media research, mobile and privacy SaaS, enhanced as a Communications Department upper-level college instructor culminated in Rockin’ ROI: How to Bootstrap Ecommerce with Performance-based Marketing.
From media buying to campaign account management, Carroza moved to different cities for increasingly better opportunities. An epiphany that performance marketing should always be used to measure client results drives Carroza and has paid off both for her and her clients, sometimes yielding $15 for every ad dollar spent.
Her roster of name brand clients incudes: American Express, Blue Cross, Braun, Coors, Kemper Financial Services, M&M Mars, Peninsula Hotels, Sears, Soloflex, Time-Life and Volvo.
A penchant for mentoring, networking and teaching shows in training done throughout her career of prospects, customers, staff and various industry professionals. As a Media Planning instructor at Pepperdine University, Carroza also helped students find internships to get real world experience.
Carroza’s speaking engagements cross retail, media and privacy industries, including the Invention Convention, Canadian Broadcasters Association, Data Privacy Association (NAID), Health & Beauty Association, International Institute of Research and the Electronic Retailing Association, among others.