Jan Carroza

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About Jan Carroza
Find free, helpful business and marketing asset management solutions used by Carroza and her clients with other advice in blog posts at dmcenter.com.
Carroza’s 40+ years in marketing cross ad agency, advertiser, TV station, media research, mobile and privacy SaaS, enhanced as a Communications Department upper-level college instructor culminated in Rockin’ ROI: How to Bootstrap Ecommerce with Performance-based Marketing.
From media buying to campaign account management, Carroza moved to different cities for increasingly better opportunities. An epiphany that performance marketing should always be used to measure client results drives Carroza and has paid off both for her and her clients, sometimes yielding $15 for every ad dollar spent.
Her roster of name brand clients incudes: American Express, Blue Cross, Braun, Coors, Kemper Financial Services, M&M Mars, Peninsula Hotels, Sears, Soloflex, Time-Life and Volvo.
A penchant for mentoring, networking and teaching shows in training done throughout her career of prospects, customers, staff and various industry professionals. As a Media Planning instructor at Pepperdine University, Carroza also helped students find internships to get real world experience.
Carroza’s speaking engagements cross retail, media and privacy industries, including the Invention Convention, Canadian Broadcasters Association, Data Privacy Association (NAID), Health & Beauty Association, International Institute of Research and the Electronic Retailing Association, among others.
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Blog postProfessional Organizer JoAnn Krall shares unique perspectives on success without making a plan, but by chipping away consistently and by…
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Blog postProper preparation gets you the press coverage of your dreams
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Blog postEntrepreneurship: dinner on, content creation cooking & cleaning up and fun The kingfisher on the log in the inset floats in the middle of Puget Sound Here’s my latest collection of intriguing business and marketing ideas, free tools, interesting places and delicious recipes I want to share with you.
This image of a kingfisher on a log is an example of a content in the making. Sometimes you have to observe life closely for inspiration story ideas. You can see the bird is just flo3 weeks ago Read more -
Blog postCreate thumb-stopping, dwell time and driveway moments
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3 weeks ago Read more -
Blog postImprove results with more channels, a new digital format, better writing, and free stuff! Support the Rewild Movement. Photo by author. In This Post Amp up sales conversions with more new formats, channels, and better writing, both professionally and personally, plus grab free summer reading and sweet lifehacks.
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Marketing Kick Up Conversions: Add Direct Mail to Digital
Direct mail is far from being dead. If you run Facebook ads, you’ll want to learn how to1 month ago Read more -
Blog postThe clock is ticking; enrich your family with stories across generations
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2 months ago Read more -
Blog postSometimes you just need a little help getting started… I’ve been using the new search engine, You.com, during its beta time, and on a whim, thought I’d try out its AI writing function, You.com/write.
Results: while it didn’t create the perfect post I want to do, it provides value to give me the start I needed. My response: “I can take it from here, thanks.”
Here’s how it went down. 1) Choose the Use case for your content (blog, email, paragraph, social media2 months ago Read more -
Blog postSavvy companies explore coopetition for new revenue streams “Coopetition” is business opportunities between brands to increased sales and efficiencies Kayo troubles with a little help ~ from a friendly competitor When Marty Fahncke, investor, growth strategist, business and marketing whiz, as well as host of LinkedIn’s group, Internet Affiliate Marketers Association, dropped the word “coopetor,” my ears perked up. I had never heard it before.
He was describing how he helped busi2 months ago Read more -
Blog postWhat experts say about finding new revenues creatively, free stuff (ebook, tool, recipe), and stunning Olympic Mountains A Coast Guard Dolphin helicopter flies over Olympic National Park. Photo courtesy Mitch Zenobi Photography. As marketers, we are all so consumer-focused that we might miss the opportunity to develop income streams through friendly “competitors” to channel warm leads our way. Learn more about partnerships between brands from turnaround expert Marty Fahncke in “Strapped f3 months ago Read more
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Blog postTargeted storytelling style wins a lady’s hand
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Blog postSigh with relief when you have a good content posting plan With a little effort, you can create a content creation and schedule rhythm to beat the band Solving the Rubik’s Cube to untangle all the channel and format choices to deliver your message can be so frustrating. Find the clarity of focus on your goals, how to get there and what content on what channels to yield the best results with a little self-assessment.
Here are a few tips to give you some inspiration:
Do a brain3 months ago Read more -
Blog postSigh with relief when you have a good content posting plan
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Blog postProof-based marketing sparks buyer order conversion Generate precious five-star reviews and testimonials with just a little effort When 84% of web visitors trust online reviews as much as a personal recommendation, it’s time to focus on doing more of this kind of proof-based marketing.
While coaches and consultants have deeper connections with clients, ecommerce retail and SaaS firms can still personalize requests for reviews.
Collect Low-hanging Reviews
Neil Patel su3 months ago Read more -
Blog postStunning, swift success snatched from epic “fail” Add just one step to your client journey to increase revenues with warm leads Probably one of biggest “fail” for entrepreneurs and companies is not taking advantage of their loyal customer base to secure new business. The effort is so low for such a big impact. Think: no long nurturing sequences to a cold lead.
I get that you might be embarrassed to ask a client for a recommendation, but if you frame the message and timing right, the3 months ago Read more -
Blog postEven the most introverted authors find eager reviewers Reach out to eager book reviewers #WritingCommunity: Face it. Book reviews help us all make decisions about what we want to read. It might seem hard for the introverted #author to reach out and ask for favors.
Surprise! There are folks out there, interested in your niche and eager to review. Here are a few ideas.
1) Reedsy (@ReedsyHQ) helps you search book blogs by genre for free. For $50, submit y3 months ago Read more -
Blog postBetter planning, organization and analysis
🆓 I created the suite of templates below to use with my clients and share with friends ~ like you! Short videos show you the way.
1️⃣ Use the Discovery exercise to create a mission and vision statement, name a company or product or create an elevator pitch.
2️⃣ Find out how much you can spend with the Marketing Budget Calculator.
3️⃣ Crack the competition with a little research you visualize in a spreadshee3 months ago Read more -
Blog postJust a little thought makes memories
Photo from Pexels in Canva As I use a present, I remember the friends or family member that gave it to me. It makes me smile.
So, when the mother of a bride suggested I send a gift card, I was stunned. While practical, that’s probably not a memorable gift.
I think of some of my favorites; it’s not about how much was spent. As a bride, I got a kit with a hammer, screwdriver and pliers. I still use this set. Years later, I3 months ago Read more -
Blog postBounty in delicate artifacts by inmates’ extracurricular activitiesPhoto by author A Yuma Prison museum docent wondered why the Travel Channel’s “Mysteries at the Museum” production was interested in featuring a woman prisoner responsible for a single stagecoach robbery. True, housing women prisoners presented challenges, but the powers-that-be adjusted.
Perhaps a more fascinating set of items in the museum, a collection of beautiful lace, piques interest more. During free time, i3 months ago Read more -
Blog postManage expectations with clients, employees and family A little assessment goes a long way to creating happy outcomes Inc. magazine suggested that perhaps the most underrated leadership skill is managing expectations.
A little effort at the beginning and along route eases frustration of relationships with clients, employees, friends and family.
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Mister, when you have an important job to do never assume. When you look at the word you can see it is3 months ago Read more -
Blog postTips from Washington Post ~ plus one…
When I first heard about this story, “Remembering Names Can Be Tricky. Lots of Strategies Flop, But One Actually Helps” on The Today Show, I thought it had good merit. The notion that we can improve our chances of remembering a person’s name by reminding ourselves after 10 seconds, then 30, again at 2 minutes and 5 minutes made perfect sense.
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It harkened me back to a How to Study course I took. But as I listened, I didn4 months ago Read more -
Blog post💡Find out what 30 to 40-year old mid-level marketing managers are missing.
📭 Direct mail, sending personalized letters, postcards and “dimensional” gifts is rumored to be dead.
🚀The Surprising, Important New Twist on an Old Marketing Channel
📺 Watch my interview with David Rosendahl, Co-Founder and President of MindFire Inc., a state-of-the-art digital marketing services platform, to learn why it’s not only not dead, but thriving as part of a d7 months ago Read more -
Blog post💡 Looking for ideas to impress your prospects?
📋 Marketing campaigns take a lot of touches to get reaction, so adding promotional products to the mix increases impact, while changing up routines of emailings and social media.
📺 Watch my interview with Jeff Gordon, CEO of BrightWise, a promotional merchandise company, as we discuss the brainstorming process that leave a lasting, meaningful impression.
📥 Offline direct mailings make c8 months ago Read more -
Blog postThe pandemic really made us notice our home spaces more than ever before. Even entrepreneurs and telecommuters, used to working at home, felt cooped up. So I chatted with Aryo Falakrou, author of Beyond Ages, A Smooth Transition to Independent Living, known for building people-friendly home designs for baby boomers as they age up and their parents.
Learn:
✧ 3 design elements to bring joy into your home
✧ Many of the 10 essential home renovations to m10 months ago Read more
Titles By Jan Carroza
Rockin' ROI is a beginner's guide to marketing for ecommerce entrepreneurs who need results from the get-go, while avoiding costly pitfalls.
Learn three phases to successful marketing: planning, content and promotion. Answer initial critical questions to lay out goals, ensuring the right leads and a shortened sales cycle. Then put strategy in place to hit goals, reducing the frustration and cost of poor results and the need to redo ads, landing pages, materials or sites.
The two-fold premise of Rockin' ROI is to embrace each medium sequentially, starting with free platforms, progressing from the least expensive to the next, while taming each profitably.
Get tips to spend less on advertising and better results by analyzing performance. Written by a performance-driven marketer, Rockin' ROI reflects her ingrained compulsion to test, track, and tweak campaigns.
Complete with exercises and templates for business strategies and marketing implementation, Rockin' ROI provides referrals to key experts and resources recommended or used by the author for ongoing education.
From the author:
Initially, I was inspired by the concerns of friends who, as small business owners, felt overwhelmed by the time and knowledge needed to take on social media. I wanted to teach share tools I use that save time and money. That was just the beginning.
This project then expanded when it seemed the perfect opportunity to present results-driven marketing methods, my personal passion, used by successful corporations as well as frugal-minded entrepreneurs.
Coaching businesses large and small, helping with business planning, infrastructure development and marketing strategies, I've served brand names such as American Express, Blue Cross/Blue Shield, Braun, Coors, Kemper Financial Services, M&M Mars, QVC, Soloflex, Time-Life and Volvo. My campaigns have returned up to $15 for every $1 in media spent. I'm also honored to speak at conferences nationwide.
My obsession to deliver the best return on marketing investment is what makes me tick. The moment crystalizing my future path occurred when, as a media director at an ad agency, I prepared a plan meeting my client's goals, perfectly estimating a radio campaign to reach the target audience across several day parts (e.g. morning drive, etc.) with the required frequency (average number of messages) and under the stipulated budget. Great, right? No. My boss instructed me to go rework it to spend every dollar. That seemed wrong to me then and it still does today.
The Bootstrap process
That epiphany inspires the book's progression matching a startup's ability to pay: from marketing efforts that are free through channels that are gradually more expensive, while continuing to meet ROI.
The book starts with marketing goal setting and planning, moves on to the creation of a solid foundation of online and offline sites and materials. Then it addresses content creation to engage a target audience with built-in campaign management and measurement.
My hope is that readers will continue to learn from experts that I do. Once you identity your favorites, read the books, blogs and follow the same professionals to go deeper into those topics. Chapters include further reading recommendations as does my blog at dmcenter.com.
The road map for every business will continue to adapt as new opportunities become available. With planning, small businesses will realize they can manage time while they hit their goals.