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Jason Malinak: Etsy-Preneurship : Everything You Need to Know to Turn Your Handmade Hobby Into a Thriving Business (Paperback); 2012 Edition Paperback – 1672
Top Customer Reviews
This book is for the everyday Etsian that doesn't have any real professional business experience. In Art School, they teach you all the basics of creating art, but no real-life skills to market, sell, and make a living from the art that you create. I've been looking for a practical resource that teaches the basics of business (financial, marketing, writing a business model) but that relates directly to owning a crafty business. The author takes some pretty complicated business topics & breaks them down into bite-sized nuggets that are super easy to digest!
I've been (trying) to sell on Etsy for about 3 years on-and-off. I've done... okay, but not nearly as well as I'd hope to do. I'm not ready to give up & this book has given me a kick in the butt to take some of the tips & tricks and apply them to my business to help it grow.
Etsy-preneurship is definitely helpful, but I feel like it skimmed many topics (understandable to some extent, there are whole books written on marketing alone). I also did not find the "motivational" talk useful - writing down the idea behind your business, where you are going with it, etc. I would prefer more practical tips, which come towards the end of the book. In addition, the downloadable spreadsheets were something I can definitely live without, but others might like this feature.
That being said, if you are looking for an easy into to accounting/bookkeeping for etsy, this is a great book for you. In layman's terms Mr. Malinak describes the details of tax laws and other things one needs to know. This book is geared towards people trying to make a living on etsy, so I would NOT recommend it for people like me who have a full-time job and dabble on etsy in their free time.