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About Jassen Bowman
Jassen Bowman, EA, CTR™ spent eight years exclusively representing tax debtors as an Enrolled Agent. He has presented over 400 live seminars and webinars to CPAs, EAs, and attorneys on the subjects of IRS Collections representation, practice management, and growing a tax firm, and has consulted with hundreds of practitioners to help them build a better tax firm. He is the author of several books, including Tax Resolution Secrets for consumers and Tax Resolution Systems, a checklist manual for practitioners.
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Titles By Jassen Bowman
When you started your business, you did so with the intention of making a profit. So, are you? If not, let’s fix that! If you are, let’s increase it!
Every business could be more profitable than it already is. Giant MegaCorps spend millions upon millions of dollars to hire management consultants to help them increase revenues, manage the business better, and optimize profitability. But if you’re like most tax and accounting firms, you probably don’t have millions of dollars to burn hiring such a consulting firm. That’s where this book comes in.
In simple, easy to understand language, Jassen Bowman, EA shows you a dozen specific ways to run your firm more profitably. These concepts are field-proven, having been used by thousands of accountants around the world for decades. The author fully acknowledges that there are no Earth-shattering new ideas in this book. However, they are broken down into practical and actionable strategies that you can implement right away.
This book provides 12 specific things for you to work on in your business. All twelve of these big ideas are exactly the type of strategies that a high-priced management consultant would tell you to work on, but without the huge invoice. By working on one big idea each month, you will make great strides in optimizing your business for more profits over the course of a year, one bite at a time.
By following this book, you will:
- Learn the only three strategies that exist for increasing revenue, and how to apply them in your business.
- Discover how to most effectively communicate your value proposition to prospective clients.
- Unlock the power of referrals to generate the right clients (because not all referrals are created equal!).
- Learn how to maximize the revenue you generate from each and every customer.
- Discover the not-so-secret key to maximum profits through greater efficiency.
Optimizing your tax firm for profitability means that you’ll generate more profit with less effort, and maximize the leverage that staff and technology provide. Through these 12 big ideas, you can create the business that you to want have, whether you want a boutique lifestyle business or to scale things up to a much larger company. Either way, the choice is yours, so get started today on your path to profit optimization.
This second edition for 2022 has been expanded from the original eight ideas that were primarily focused on tax season, to 12 major concepts that are applicable across the entire scope of your tax firm.
"Effective Copywriting For Accounting Professionals" walks you step-by-step through the process of creating a marketing piece. In this book, you’ll discover:
*How to write attention-grabbing headlines
*What you can learn from looking at the marketing of other firms
*A simple formula for creating an effective marketing piece that actually gets responses
*How to use “widgets” to generate leads for long-term follow up.
*How to get people to contact you NOW, rather than in six months
*The single biggest mistake that accountants make in their marketing that costs them clients
If you’re ready to hit the ground running with your marketing, but haven’t been sure what to actually WRITE, then this book is for you.
It doesn't need to remain just a dream, however. With an effective marketing plan, long-term prospect follow-up, and comprehensive systems, even a tiny tax firm can generate the magical $1 million in a single year.
What does it take to generate $1 million in tax resolution fees? At national averages for client fees, you will need to bring between 250 and 350 new clients per year to achieve this.
This book provides a comprehensive marketing plan to generate those 250 to 350 new taxpayer representation clients. You will also learn specifically HOW to implement that marketing plan, with a complete breakdown on the marketing costs, staffing requirements, and other statistical metrics for growing a tax practice of this level in 12 months or less.
In simple language, Jassen Bowman, EA presents an example daily marketing checklist that will only take 30 to 60 minutes per day of your time. Jassen includes additional commentary on each step in the checklist that will show you how to implement the marketing task. Included are recommended sources of lists and service providers to help you accomplish specific marketing tasks.
As artificial intelligence software starts to eat into more and more of your tax prep revenue base, it will become ever more important for you to grow the non-tax prep part of your business. Doing so will not only be more profitable, but also reduce stress and ensure the longevity of your tax practice. This book will show you how to market your most profitable services so that you don't fall victim to the rise of the robots.
This book presents a different way of looking at life. If you've been feeling like you don't belong in the mainstream, feel like you're trapped in "The Matrix", then you should read this book. Containing practical advice from somebody that has actually broken out of the rat race, Jassen will show you how to break out of your cubicle and begin living a life beyond mediocrity.
Table of Contents
Part I: Seeking Life Beyond Mediocrity
The Mediocrity Problem
Life Is Not A Zero-Sum Game
Location Independence For Working Stiffs
Comparing the Cost of World Travel to the Cost of Living At Home
Achieving Life Dreams
Debt: The Enemy of Cash Flow
The Pareto Principle
Part II: Show Me The Money!
You Shouldn’t Care About Economic Conditions
The Value of Your Time
Business Lessons From Drug Dealers
Essential Occupations In Any Economy
Recurring Revenue: Creating Continuity Programs in Non-continuity Businesses
When All Else Fails, Sell Something
Part III: Skills
Sales, Part Un: Intro to sales
Sales, Part Deux: Needs-Based Selling
Cloud Surfing: Working As A Digital Nomad
A Brief Introduction To Making Money Online
Everything You REALLY Need To Know About Search Engine Optimization (SEO)
Keyword Research and Niche Selection
Content is Still King: Why You Need to Regularly Update Your Web Site
Quick Intro To Direct Mail Marketing
Whether you are a CPA with a year-round practice, or a seasonal-only tax preparer, this guide presents eight big ideas that all practitioners can quickly and simply implement within their practices to increase profit margins during tax season.