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Jeffrey Gitomer's 21.5 Unbreakable Laws of Selling: Proven Actions You Must Take to Make Easier, Faster, Bigger Sales....Now and Forever Hardcover – September 2, 2013
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About the Author
Jeffrey Gitomer is the world’s top sales trainer and a bestselling author. His books, which include the classics The Little Red Book of Selling and The Sales Bible, have sold more than 4 million copies. He conducts public and corporate seminars, publishes a weekly e-zine with a subscription base of more than 300,000, and writes a regular column for business journals around the county. Jeffrey lives in Charlotte, North Carolina.
ISBNs and titles of author's previous books: The Little Red Book of Selling 978-1885167606; The Sales Bible 978-0061379406; The Little Black Book of Connections 978-1885167668
Top customer reviews
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Some of the highlights from his book:
1. One of Gitomer's laws of selling is that we must attract willing buyers. He says you'll win the sale 95% of the time when you receive an unsolicited call from a prospect. So how do you attract willing buyers? Gitomer notes that one of the best ways to get referrals is to give referrals.
2. One of the most interesting points from his book is that he says using humor to sell is an unbreakable law. He even recommends that salespeople study the great comedians to gain a better understanding of comedic timing.
3. Gitomer challenges us to be assertive, not aggressive or pushy. And he shows you how you can gain permission to follow up with a prospect rather than simply assuming you have permission.
It's an awesome book that's broken up into digestible chunks that make for faster reading. You get the feeling from reading it that Gitomer actually does all of the things he encourages us to do -- and that's why he's been so successful in sales.
The book is packed full of actionable ideas, almost too many. Jeffrey goes above and beyond by also providing the extras that you can claim on the website.
Bottom line, if you do not increase your sales, improve your business and happiness after reading this book, you don't belong in sales.
Think of this book as another perspective of two other books ... The sales bible (fantastic) and social boom (also good). It updates your view of sales in today's world. Deals with how clients are much more savvy and knows more about you before your call.