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Christopher Surdak

Jerk: Twelve Steps to Rule the World Paperback – July 3, 2016

by Christopher Surdak (Author), Bill Gillies (Editor), Walter Surdak Jr (Editor),

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Uber, Airbnb, Lyft and Waze are examples of a whole generation of new companies taking the world by storm. Using data, analytics and the sharing economy they come out of nowhere to take over industries once dominated by huge companies. How do they cause such disruption? How do they take their new business models and jerk entire industries in a year or two? In “Jerk: Twelve Steps to Rule the World” award-winning author Christopher Surdak explains how these companies do what they do, why they are successful, and why their rise to dominance may be inevitable. According to global Big Data expert Douglas Laney of Gartner, “Chris Surdak takes the reader on a wild ride through space and time to encapsulate our information-driven economy, and how a special class of people and organizations – ‘Jerks’ – are poised to capitalize best on this phenomenon.”

Print length

328 pages
Language

English
Publication date

July 3, 2016
Dimensions

6 x 0.74 x 9 inches
ISBN-10

0997693819
ISBN-13

978-0997693812
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Editorial Reviews

From the Author

Since finishing my first book, "Data Crush," I have worked to understand how the global trends of Social Media, Mobility, Big Data and Data Analytics were impacting our world. "Jerk" is the result of three years of effort, including hundreds of meetings with tens of thousands of business leaders around the world, and thousands of hours of research. In "Jerk" I try to explain not only how the world is changing due to these forces, but WHY it is changing. Using a blend of history, psychology, sociology and a bit of comedy, I hope to help the reader make sense of the disruption caused by companies like Uber, Airbnb, Waze, Simple Bank and others. I also hope to help you formulate your own plan of disruption to ensure your own success in a future that promises huge amounts of change, dislocation and disruption.

From the Back Cover

Uber, Airbnb, Lyft, Waze, a whole generation of new companies is taking the world by storm. Using data, analytics and the sharing economy they come out of nowhere to take over industries once dominated by huge companies. How do they cause such disruption? How do they take their new business models and jerk entire industries in a year or two? In "Jerk," award-winning author Christopher Surdak explains how these companies do what they do, why they are successful, and why their rise to dominance may be inevitable.What the experts are saying about "Jerk:"
"Chris Surdak takes the reader on a wild ride through space and time to encapsulate our information-driven economy, and how a special class of people and organizations - 'Jerks' - are poised to capitalize best on this phenomenon."
-Douglas Laney, Vice President & Distinguished Analyst, Gartner Group"Jerk delivers a hard-hitting punch in the stomach to anyone in business today who is complacent and expecting a smooth ride into the halls of success. Don't let your business be jerked out of relevance - hold on tight, and read "Jerk" today." - Kirk Borne, Principal Data Scientist, Booz Allen Hamilton"Jerk explains the paradigm shift we are experiencing today. Couple that with insights from a masterful storyteller and you've got a book I can read and reread - and come away with a refreshed context on how to constantly evolve and improve myself as a learning Jerk! -Ali Qurashi, Vice President Xcelerate Solutions"Jerk" is a fantastic book that will awaken leaders to the innovators who are disrupting the old rules. If you want to be relevant in this rapidly changing world 'Jerk' is definitely a term to adopt and be proud of." -Jaime Espinosa, Digital Marketing Lead, Claro ColombiaChristopher Surdak is an expert in Analytics, Big Data, Information Technology and Security with over 25 years of experience. He is author of "Data Crush", recipient of GetAbstract's International Book of the Year Award, 2014.

Product details

Publisher ‏ : ‎ Ouray Mills Publishing (July 3, 2016)
Language ‏ : ‎ English
Paperback ‏ : ‎ 328 pages
ISBN-10 ‏ : ‎ 0997693819
ISBN-13 ‏ : ‎ 978-0997693812
Item Weight ‏ : ‎ 15.5 ounces
Dimensions ‏ : ‎ 6 x 0.74 x 9 inches

Best Sellers Rank: #3,885,718 in Books (See Top 100 in Books)
- #57,029 in Economics (Books)

Customer Reviews:
15 ratings

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About the author

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Christopher Surdak

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Christopher Surdak is President and CEO of Surdak & Company, a technology strategy consulting firm. He is an industry-recognized expert in Mobility, Social Media and Analytics, Big Data, Information Security, Regulatory Compliance, and Cloud Computing with over 20 years of experience.

He has held leadership roles with leading companies such as Accenture, Siemens, Dell and Citibank. Mr. Surdak began his career with Lockheed Martin Astrospace, where he was a spacecraft systems engineer and rocket scientist.

He holds a Juris Doctor from Taft University, an Executive Masters In Technology Management and a Moore Fellowship from the Wharton School of Business at the University of Pennsylvania, a Master’s Certificate in Information Security from Villanova University and a BS in Mechanical Engineering from Pennsylvania State University.

He is author of "Jerk: Twelve Steps to Rule the World", published by Ouray Mills Publishing.

He is author of “Data Crush: How the Information Tidal Wave is Driving New Business Opportunities”, published by AMACOM Publishing, recipient of GetAbstract’s International Book of the Year Award, 2014.

He is contributing author to the book “Big Data Combat,” a 2016 best-seller in China.

He is recipient of the Information Governance Initiative’s Evangelist of the Year for 2015.

He is recipient of the WhartonDC Benjamin Franklin Innovator of the Year Award for 2015.

Mr. Surdak is Honored Consultant to the FutureTrek Community of Tsinghua University, Beijing, China

He is also contributing editor and columnist for European Business Review, European Financial Review, China Business Review and HP Matter magazines.

Mr. Surdak provides talks, guidance and advice to global leaders on a range of technology, policy and business topics, including over 300 public speaking engagements in the last 3 years.

Speaking Topics Include:

• Technology Disruption

• Big Data

• Predictive and Persuasive Analytics

• Artificial Intelligence & Machine Learning

• Social Media

• Data Privacy

• Cybersecurity

• Consumer Technologies & Retail

• Technology Policy & Regulation

• Investment Strategies

Industries Covered:

• Manufacturing

• Banking, Insurance & Financial Services

• Retail

• Healthcare

• Pharmaceuticals & Life Sciences

• Oil, Gas & Energy

• Automotive

• Logistics

• Travel & Leisure

• Communications

• Federal, State & Local Government

Customer reviews

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Top reviews from the United States

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Barbh

Beware the Disruptors

Reviewed in the United States on August 9, 2016

Verified Purchase

With over 25 years of experience in a variety of SW first line and middle management positions, I have always tried to keep an open mind about changes in our industry. I like to surround myself with innovative thinkers who push the boundaries of traditional business and process development. However, after reading Jerk, I have a new and deeper appreciation for “disrupting” the flow of mature, established analog based business structure. Chris Surdak has a refreshingly honest and straight forward writing style. He uses both historical perspective and current “Jerk” examples to drive home his point that Jerks are taking over our new digital economy. Jerks treat customers as equal partners, use contextual information to their advantage, and most importantly are not afraid to try new approaches and learn from them. A wining formula we cannot ignore.

After reading Jerk, the next book on my list will certainly be Chris’ first book Data Crush. I’ll all be keeping an eye out for his third book, Rupture which Chris promises is not too far off

One person found this helpful

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Neil Packard

The New Age

Reviewed in the United States on July 5, 2017

Verified Purchase

A book to make you go "Hmmm!" If your part of the older IT generation Jerk is a Read I recommend. If you weave the line others walk it's a MUST Read.

Helpful

Amazon Customer

A Brilliant Manual on How to Prosper in the Emerging Digital Economy

Reviewed in the United States on July 25, 2016

When I describe this book as "profound," don't be scared off. "Jerk" is a fascinating and entertaining read. It describes the world's transition from the "analog" economy, organized around the control and optimization of capital, to the emerging "digital" economy, organized around the aggregation and control of data. Think of it as the "Das Kapital" of the digital economy -- except that Chris Surdak is a lot more fun than Karl Marx. Between his quips, anecdotes and wry social observations, the book never bogs down.

Surdak introduces us to the "six new normals" -- consumer demands for perfection in quality, the instant availability of everything everywhere, disengagement from branding, desire for intimacy and connectedness, and a hunger for a sense of purpose. In this new environment, capital-oriented corporations cannot succeed through incremental change. The winners in the digital era are the Jerks (named from an engineering term for the progression from stasis to velocity to acceleration to the amping of acceleration, or jerk) who master disruptive change.

If you aspire to be a disruptive force, Surdak explicates the techniques -- use other peoples' money, substitute information for capital, monetize context not content, eliminate friction, and above all else, flout the rules. If the wisdom of these aphorisms isn't immediately apparent to you, you're obviously stuck in an analog mindset and desperately need to read this book.

Of course, aspiring Jerks tend not to be overburdened with cash, while the lumbering, cud-chewing, analog giants have more than they know what to do with (for the moment, before they get disrupted), so Surdak, who is only too happy to do consulting gigs, has advice for them, too. Savvy analog companies will combine their capital with digital strategies to delay their inevitable obsolescence. If the analog giants play their cards right, they can survive the transition into the digital economy, just as savvy aristocrats of yore parlayed their landed estates into industrial fortunes.

Helpful

B

Gut-punching, enlightening -- Must read for those who wish to understand the world we live in. Time to take the red pill Neo!

Reviewed in the United States on April 13, 2017

This book delivers a powerful, informative message about the current state and future of society, business, and power. It's even a bit chilling how closely it hits to home (e.g. the notion of being "app-ified" as I was during my purchase of the book). This book reshaped my perspective in nearly every way imaginable.

As a young adult in my late twenties, I'm so glad that I found this book when I did. I can attest that the Six new Normals presented in the book are accurate for my generation and beyond. I enjoyed the historical anecdotes and found my reading experience to be very educational. The author ties together broad subject matter spanning societal values, technological innovation, world history, and business in an extremely meaningful way. His "irreverent" tone and his style of writing really makes the ideas sink in, as the author intended.

It opened my eyes and confirmed the "something just ain't right" feeling I've felt, but most importantly it explained the "Why" as to what's driving such changes and the origin of those.

Anyone who's interested in understanding today's world must read this book. It motivated and challenged me to become part of this revolution rather than be a spectator.

Helpful

Walt

A game changing book for entrepreneurs and a survival guide for established companies

Reviewed in the United States on July 7, 2016

As my son' s editor for the past many years, I can attest to the facts that his 'conversational' writing style, subtle wit (not so subtle at times), and unique ability to simplify complexity make him a valuable resource. Chris has always had a thirst for knowledge in every field. You can see proof of that in his two books, but especially in JERK. JERK defies categorization. Its objective is to describe how the world of business got to where it is, what the challenges will be, and what can be done to succeed. To fully explain all that, Chris provides the history of humanity in as comprehensive a manner as I have ever seen, and weaves in the philosophical and psychological factors that drive us as humans. He throws in Yogi Berra and Samuel Clemens quotes to show off, and a little sci-fi in the last chapter that the reader will find fascinating. So this is a business, technology, history, philosophy, psychology, comedy, sci-fi, futurist book. It is engaging, enlightening and a very easy read. It’s also frightening and challenging, if you stop to think about the consequences.

Helpful

Top reviews from other countries

J Garcia-Chiesa

The most significant book I have read this year. And I read a lot...

Reviewed in the United Kingdom on March 21, 2017

Verified Purchase

What do you do after 35 years in tech, after an MIT course in BigData and Social Analytics? I chose to read "Jerk!", what else?
This is a must read book, even for my savvy friends whose books I have read too... this book is a game changer, because the game is changing, and you can choose to be aware of it or....just DIE (insider joke)

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