- Paperback: 328 pages
- Publisher: Ouray Mills Publishing (July 3, 2016)
- Language: English
- ISBN-10: 0997693819
- ISBN-13: 978-0997693812
- Product Dimensions: 6 x 0.7 x 9 inches
- Shipping Weight: 1 pounds (View shipping rates and policies)
- Average Customer Review: 11 customer reviews
- Amazon Best Sellers Rank: #1,694,844 in Books (See Top 100 in Books)
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Jerk: Twelve Steps to Rule the World Paperback – July 3, 2016
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"Chris Surdak takes the reader on a wild ride through space and time to encapsulate our information-driven economy, and how a special class of people and organizations - 'Jerks' - are poised to capitalize best on this phenomenon."
-Douglas Laney, Vice President & Distinguished Analyst, Gartner Group
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After reading Jerk, the next book on my list will certainly be Chris’ first book Data Crush. I’ll all be keeping an eye out for his third book, Rupture which Chris promises is not too far off
Surdak introduces us to the "six new normals" -- consumer demands for perfection in quality, the instant availability of everything everywhere, disengagement from branding, desire for intimacy and connectedness, and a hunger for a sense of purpose. In this new environment, capital-oriented corporations cannot succeed through incremental change. The winners in the digital era are the Jerks (named from an engineering term for the progression from stasis to velocity to acceleration to the amping of acceleration, or jerk) who master disruptive change.
If you aspire to be a disruptive force, Surdak explicates the techniques -- use other peoples' money, substitute information for capital, monetize context not content, eliminate friction, and above all else, flout the rules. If the wisdom of these aphorisms isn't immediately apparent to you, you're obviously stuck in an analog mindset and desperately need to read this book.
Of course, aspiring Jerks tend not to be overburdened with cash, while the lumbering, cud-chewing, analog giants have more than they know what to do with (for the moment, before they get disrupted), so Surdak, who is only too happy to do consulting gigs, has advice for them, too. Savvy analog companies will combine their capital with digital strategies to delay their inevitable obsolescence. If the analog giants play their cards right, they can survive the transition into the digital economy, just as savvy aristocrats of yore parlayed their landed estates into industrial fortunes.