• The power of caring in having love in your heart
• The magic of being stronger by being softer
• The positive effects of a culture of unity and cohesion
• Tao Coaching, with the Taoist virtues of respect, trust, compassion, belief, and integrity.

Times have changed in the coaching profession. In today’s world of sport, players must deal with complex issues. Athletes are now more apt to fight for what they deserve than they were in the Vince Lombardi or John Wooden eras. That makes your role as the coach tougher than ever. Not only must you teach athletes the skills, strategies, and discipline to help them succeed; you also are expected to guide, encourage, respect, and inspire athletes.

Creative Coaching is a strategic handbook for addressing the challenges of coaching modern athletes and maximizing their sport performance. Written by one of this country’s top coaching consultants, the book presents innovative approaches with proven payoffs.

What sets author Jerry Lynch’s coaching method apart is his unique, collective approach. You will learn to teach, guide, and motivate in a reciprocal relationship with athletes. Respect and authority are earned not through a title or through disciplinary measures but through a clear vision and effective communication that prompts athletes to exert maximum effort toward their goals and develop their own decision-making skills—all of which have a direct performance payoff.

Creative Coaching explores three facets of successful coaching. Part I, Developing Qualities for Successful Leadership, provides assessment tools to help you identify your leadership style and better understand the athletes you work with. Part II, Leading With a Purpose, will help you position yourself to be a more effective leader and create a positive training environment based on what you know about your athletes and your own leadership style. Finally, Part III, Unleashing Prepared Athletes, shows you how to bring it all together to help athletes reach their potential during competition.

Throughout the book, you’ll be challenged with real scenarios in which you must try to solve problems, and new strategies that have proven to be effective with today’s athletes.

The approach presented in this book gets results. Those who have immersed themselves and their teams in this approach have produced very successful records. During the past 10 years, author Jerry Lynch has worked closely with 21 teams who reached the Final Four—12 of those teams won the national championship—and with individual clients who have won a collective total of 15 national championships.

Creative Coaching is more than a “how to win” manual. The inventive techniques apply to a wide variety of coaching situations and will help you and your athletes experience all the fun and passion of sport—at the same time, you’ll perform your best.