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About Joanna Penn
Her site, www.TheCreativePenn.com helps authors with creativity, writing, publishing, book marketing and creative entrepreneurship. It has been voted one of the top 100 sites for authors by Writers Digest. Joanna has a popular podcast, The Creative Penn, and a YouTube Channel.
You can get a free Author 2.0 Blueprint ebook and video series at www.TheCreativePenn.com/blueprint
You can also connect with Joanna on Twitter @thecreativepenn
and on Facebook.com/TheCreativePenn
Joanna is a travel junkie, weaving her adventures into her Award-nominated, bestselling thrillers as J.F.Penn. She's a cat person and enjoys a nice G&T.
Joanna has a Masters in Theology from the University of Oxford, Mansfield College, and a post-graduate diploma in Psychology from the University of Auckland, New Zealand. She spent 13 years in the corporate world before breaking out to become a full-time author-entrepreneur in 2011.
Her bestselling self-help books for writers and authors include:
Successful Self-Publishing: How to self-publish an ebook and print book
How to Market a Book
How to Make a Living with your Writing - listed as one of INC magazine top business books 2015
The Successful Author Mindset: A Handbook for Surviving the Writer's Journey
Business for Authors: How to be an Author Entrepreneur
Public Speaking for Authors, Creatives and Other Introverts
Co-writing a Book: Collaboration and Co-Creation for Writers - co-written with J. Thorn
The Healthy Writer: Reduce your Pain, Improve your Health, and Build a Writing Career for the Long-term - co-written with Dr Euan Lawson
Career Change: Stop Hating your Job, Discover what you Really Want to Do with your Life, and Start Doing It!
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Books By Joanna Penn
Are you ready to help other people and change your own life with your words?
The first non-fiction book I wrote changed my life. Sure, it helped other people, but mostly it altered the course of my life – so much so that 10 years later, I make a living with my writing.
I've written seven other non-fiction books and co-written two more and built a multi-six-figure income around my non-fiction eco-system. In this book, I'll share everything I've learned along the way and save you time, effort and frustration on your author journey. The book includes:
PART 1. Before You Write: Mindset
Why write a non-fiction book?
Can I write a book if I'm not the expert?
Originality. Or, there are so many other books on this topic
Who are you? Personal stories and the writer's voice
The day a non-fiction book changed my life
Fear and self-doubt
PART 2. Before You Write: Business
Types of non-fiction books
Business models for non-fiction books
Who is your book for? Identify your target market
Decide on the topic for your book
Decide on your book title
Your author name and pseudonyms
How long does your book have to be?
How long will it take to write the book?
Your perspective on time
Writing a book proposal
PART 3. Writing and Editing
Gather and organize existing material
Research, interviews, surveys, and social listening
Structure and organize the book
How to write the first draft
How to dictate your book
Turn your blog/podcasts/videos/talks into a book
Speed and quality
Focus and shiny object syndrome
Co-writing a non-fiction book
How to turn a boring book into an engaging read
Elements of fiction in non-fiction
Truth and perfectionism
Legal issues: Using real people, quotes, lyrics, images, and citing sources
Self-editing a book
How to find and work with professional editors
PART 4. Publishing and Product Creation
Your publishing options
The different formats for your book
Non-fiction book covers
Book formatting for non-fiction
Pricing your book
Your book sales description
Categories and keywords
Turn your non-fiction book into a multimedia course
Updating your books over time
PART 5. Marketing Non-Fiction
Two models of marketing and the importance of mindset
Paid advertising for non-fiction books
Author-centered marketing. The power of a personal brand
Build your author website
Build an email list
Integrate email marketing with your book
Content marketing for non-fiction books
My non-fiction marketing journey
Conclusion and your next steps.
It's time to (finally) write your non-fiction book. Download a sample or buy now and start writing.
Do you want to sell more books and reach more readers?
Do you want to discover how to build an author career for the long-term as well as spike your book sales right now?
If you don’t know much about marketing, don’t worry. We all start with nothing.
I’m Joanna Penn and back in 2008, I had no book sales, no audience, no website, no social media, no podcast, no email list. No nothing.
Now I’m a New York Times and USA Today bestselling author of thrillers and non-fiction. My books have sold over 500,000 copies in 83 countries, and I’m an award-winning creative entrepreneur and international speaker, making a multi-six-figure income with my writing.
Learning how to market my books and my personal brand changed my life. Yes, you need to write an awesome book, but you also need to know how to get it in front of the right readers.
How to Market a Book is for authors who want to sell more books, but it's also for those writers who want to think like an entrepreneur and build a long-term income. It's for traditionally published authors who want to take control of their future, and for self-published authors who want to jump-start a career.
There are short-term tactics for those who want to boost immediate sales, but the focus of the book is more about instilling values and marketing principles that will help your long-term career as a writer.
It's also about going beyond just the book, because these methods can take you from being an author into making money from other products, professional speaking, and creating opportunities that you can't even imagine yet.
In this completely updated Third Edition, you’ll discover:
˃˃˃ Part 1: Marketing Principles
Book marketing myths, how discoverability works, and the polarities of marketing that will determine what you choose to implement
˃˃˃ Part 2: Your Book Fundamentals
Prerequisites for success, how to optimise your book for online sales, categories and keywords, exclusivity, pricing and use of free, box-sets and bundling, and writing series
˃˃˃ Part 3: No Platform Needed. Short-term Marketing
How to get customer reviews and find book bloggers, paid advertising with email blasts, paid advertising with Facebook, Amazon Ads and ad stacking, algorithm hacking, big data, and production speed
˃˃˃ Part 4: Your Author Platform. Long-term Marketing
Building an author brand, author website, list-building and email marketing, content marketing, blogging, audio and podcasting, video and book trailers, social networking, professional speaking, marketing audiobooks, PR and publicity, TV, radio and traditional media
˃˃˃ Part 5: Launching Your Book
Why launching is different for indie authors, soft launch, launch spikes, post launch, how to relaunch backlist books. Includes an example book marketing strategy and launch plan checklist.
˃˃˃ Other books for authors by Joanna Penn. Available in ebook, print and audiobook.
How to Make a Living with your Writing
Business for Authors: How to be an Author Entrepreneur
The Successful Author Mindset
Public Speaking for Authors, Creatives and Other Introverts
Co-writing a Book: Collaboration and Co-Creation for Writers
Career Change: Stop hating your job, discover what you really want to do with your life, and start doing it!
Would you like to make a living with your writing?
This book will show you how.
I spent 13 years working as a cubicle slave in the corporate world. I was miserable in my job and my creativity was stunted by the crushing daily grind.
Then I started writing books and blogging, using my words to create products and attract readers. In September 2011, I left my corporate job to become a full-time author and creative entrepreneur and since then I've grown my business year on year, all based on my writing. More importantly, I'm finally living the happy life I always wanted.
I'm not a Kindle or blogging millionaire and this is not a get rich quick scheme. But I will share with you how I make a six-figure income from writing books, blogging and marketing in an ethical manner.
We're living in the best time ever to make a living with your writing! Read on to learn more.
The book includes the following Table of Contents:
Overview of how I make a living and income split
Tips on writing and productivity
Tips on mindset
Part 1: How to make money from books
It's not just one book
Your publishing options: Traditional publishing
Changes in the publishing industry
Your publishing options: Becoming an indie author
How to self-publish an ebook
How to self-publish a print book
How to self-publish an audiobook
Part 2: How to make money online in other ways
A business powered by content marketing
Consulting or coaching
Advertising and sponsorship
Tips for content marketing
The transition and your next steps
Plus/ Companion Workbook so you can answer the questions in the book for yourself.
If you'd like to make a living with your writing, click to sample or buy now.
Being a writer is not just about typing.
It’s also about surviving the roller-coaster of the creative journey.
Self-doubt, fear of failure, the need for validation, perfectionism, writer’s block, comparisonitis, overwhelm, and much more. When you’re going through these things, it can feel like you’re alone. But actually, they are part of the creative process, and every author goes through them too.
This book collects the mindset issues that writers experience, that I have been through myself over the last nine years, and that perhaps you will experience at different times on the creative journey.
Each small chapter tackles a possible issue and then offers an antidote, so that you can dip in and out over time. It includes excerpts from my own personal journals as well as quotes from well-known writers. I hope it helps you on the road to becoming a successful author.
The book includes:
˃˃˃ Part 1: Mindset Aspects of Creativity and Writing
* Self-doubt and imposter syndrome
* Need for validation
* Fear of failure
* Fear of rejection and criticism
* Your inner critic
* Fear of judgment
* Writer’s block and procrastination
* “I’m not creative. I don’t have any ideas”
* “My writing isn’t original”
* “Why write? There are too many books in the world already”
* “I don’t have the time or self-discipline to write”
* “I’m not finding writing much fun. It’s hard work.”
* “I keep starting things and not finishing them”
* Dealing with friends, family and writer’s groups
* “How do I find my voice?”
* Comparisonitis or “Everyone is better than me”
˃˃˃ Part 2: Mindset Aspects after Publishing
* Anti-climax and creative dissatisfaction
* What is your definition of success?
* What happens when you tell people that you’re an author?
* “I’m overwhelmed”
* Dealing with fans, authenticity and drawing the line
* Haters gonna hate
* Ambition, fame and fortune
* Giving up
˃˃˃ Part 3: Tips for Success on the Author Journey
* Know thyself
* Understand and hone your creative process
* Develop professional habits
* Manage professional relationships
* Take control of your writing career
* Find your community
* Keep learning
* Schedule rest and take time off
* Think long term. Create a body of work
You're not alone on the author's journey. Download a sample or buy now.
Are you ready to take the next step in your author journey?
Art for the sake of art is important. Writing for the love of it, or to create something beautiful on the page, is absolutely worthwhile and critical to expand the sum of human expression.
But I’m not here to talk about creativity or the craft of writing in this book. My aim is to take the result of your creativity into the realm of actually paying the bills.
˃˃˃ To take you from being an author to running a business as an author.
I was a business consultant for 13 years before I gave up my job in September 2011 to become a full-time author-entrepreneur. I worked for large corporates and small businesses, implementing financial systems across Europe and Asia Pacific.
I’ve also started a number of my own businesses ”" a scuba dive charter boat in New Zealand, a customized travel website, a property investment portfolio in Australia as well as my freelance consultancy. I’ve failed a lot and learned many lessons in my entrepreneurial life and I share them all in this book.
In the last six years of being an author, through tempestuous changes in the publishing world, I've learned the business side of being a writer and I now earn a good living as an author-entrepreneur. I’m an author because it's my passion and my joy but also because it's a viable business in this age of global and digital opportunity.
˃˃˃ In the book, you will learn:
** Part 1: From Author To Entrepreneur
The arc of the author’s journey, definition of an author-entrepreneur, deciding on your definition of success. Plus/ should you start a company?
** Part 2: Products and Services
How you can turn one manuscript into multiple streams of income by exploiting all the different rights, various business models for authors and how to evaluate them, information on contracts, copyright and piracy. Plus/ putting together a production plan.
** Part 3: Employees, Suppliers and Contractors
The team you need to run your business. Your role as author and what you’re committing to, as well as co-writing. Editors, agents and publishers, translators, book designers and formatters, audiobook narrators, book-keeping and accounting, virtual assistants. Plus/ how to manage your team.
** Part 4: Customers
In-depth questions to help you understand who your customers are and what they want, as well as customer service options for authors.
** Part 5: Sales and Distribution
How to sell through distributors and your options, plus all the information you need to sell direct. ISBNs and publishing imprints ”" do you need them? Plus/ your options for pricing.
** Part 6: Marketing
Key overarching marketing concepts. Book-based marketing including cover, back copy and sales pages on the distributors. Author-based marketing around building your platform, and customer-based marketing around your niche audience and targeted media.
** Part 7: Financials
Changing your mindset about money, and assessing where you are now vs where you want to be. Revenues of the author business and how to increase that revenue. Costs of the author business and funding your startup. Banking, PayPal, accounting, reporting, tax and estate planning.
** Part 8: Strategy and Planning
Developing your strategy and business plan. Managing your time and developing professional habits. The long term view and the process for becoming a full-time author. Plus/ looking after yourself.
There are thousands of new books being published every day, but many self-published books quickly sink to the bottom of the pile.
Many authors are frustrated because there are so many options for self-publishing, and they don't know which one to choose or what will be best for their book.
Others spend thousands of dollars to publish and end up broken-hearted with the result.
But it doesn't have to be this way.
I've spent the last seven years self-publishing bestselling fiction and non-fiction books and in 2011, I left my day job to become a full-time author entrepreneur. I've made lots of mistakes along the way, but through the process of self-publishing 17 books, I've learned the most effective way to publish and market your books. In this book, I'll share everything with you.
The book includes:
- What you need to know before you self-publish
- Why self-publishing an ebook is a good idea
- How to format an ebook
- Exclusivity and going direct
- How to self-publish an ebook
- Why self-publish a print book
- Print-on-demand will change your life
- What you need to know before you print
- How to self-publish a print book
- What to do if you want help with the publishing process
- After self-publishing
- How much does it cost to self-publish?
- How do you get paid when you self-publish?
- Book marketing principles
- How to market fiction
- How to market non-fiction
Plus, links to more useful resources.
If you're ready to successfully self-publish, then download a sample or buy now.
Updated Edition for August 2018
Are you struggling with back pain, weight gain related to sedentary working, anxiety, depression, sleep problems, neck pain, eye strain, stress, loneliness, digestive issues, or Repetitive Strain Injury?
These are the most common issues reported by writers and if you struggle with any of them, you are not alone.
Writing is not a physically healthy job, but if you want a long-term writing career, then you need to look after your body.
I've been through my own pain journey over the last six years. I used to get crippling migraines that sent me to a dark room, and back pain so bad that I couldn't sleep, as well as stress levels so high that I wasn't able to breathe normally.
Now, my back pain, migraines and RSI have almost gone completely, and I manage my writing life in a far healthier way than ever before. I share my personal journey and insights with you in this book.
My co-author is Dr Euan Lawson, who shares his insights into how we can reduce pain, improve health and build a writing career for the long term.
The book covers:
Introduction and survey results from 1200 writers
7 Reasons why writing is great for your health
>>> Part 1: The Unhealthy Writer
Stress, anxiety, burnout
Back, neck and shoulder pain
Repetitive Strain Injury (RSI)
A personal journey to a pain-free back
Writing with chronic pain
Sedentary life and inactivity
Sleep problems/ insomnia
Eye strain, headaches, and migraine
A personal story of headaches and migraine
Loneliness and isolation
Weight gain or weight loss
Joanna's Letter to Sugar
Digestive issues and IBS
A personal journey through IBS with FODMAP
Mood and mental health
Riding the Waves: Writing with depression
Alcohol - the good, the bad, and the ugly
Coffee and caffeine
Supplements, substances, and nootropics
>>> Part 2: The Healthy Writer
Improve your workspace
Sort out your sleep
Sort out your diet
From fat to fit
Sort out your back
Lessons learned about writing from yoga
How to use dictation for a healthier writing life
The active writer mindset
Strategies for the sofa-bound
The active writer: Three golden rules
The running writer: Three rookie mistakes
Lessons learned about writing from walking a double ultra-marathon
Find a community
Build wellbeing with mindfulness
Develop healthy habits for the long-term
Conclusion: It's your turn. Choose life!
It's time to be a healthy writer!
Are you sick of your job?
Don't worry, I know how you feel! I used to start every working week saying "I hate my job" and spend every Friday night drinking too much to drown my misery.
I was a cubicle worker in large corporates, going to pointless meetings, writing endless documents no one would read, testing computer systems that would soon be obsolete. Every day, my soul and my creativity died a little.
Maybe you feel the same?
Well, life is too short to just exist on the edge of breakdown, and there is a better way of living. You need to discover what you love to do and then make that your job, your life's work.
This book will take you through understanding the way you feel now as well as how to improve your current situation immediately so you can create enough space to work on breaking out and doing what you truly love. It also contains the career change process I used to go from management consultant to full-time author-entrepreneur.
It's time to change your career and your life.
In this book, you will find:
** Part 1: I hate my job
1) Identifying the problem
2) The results of an unhappy workplace- stress, depression and weight gain
** Part 2: How to improve your current situation
3) Develop yourself
4) Coping with stress at work
5) Being valued and appreciated
6) Escaping the trap
7) Making money and keeping hold of it
8) Being creative
9) Escape is sometimes necessary
** Part 3: How to change your career
10) What do you really want to do?
11) Entrepreneurship or working for yourself
12) The Career Change Process
13) Setting and achieving your goals
14) Your Challenge. Your Future
* Case Study Micro-Entrepreneur: How I run my business, The Creative Penn Limited
* Interview with Joanna Penn on how to change careers
* From affirmation to reality: the author’s story
* The Smart Person’s Guide to Quitting the Day Job
Life’s too short to continue feeling this way. It’s time to change your life. Packed with strategies, tips and personal stories that will help you find the work you love. If you want to change your life and your career, download a sample or buy now.
Co-writing can be an amazing experience when two minds come together to create something new in the world.
Or it can be a painful process that ends in disaster!
In this short book, bestselling authors J. Thorn and Joanna Penn share tips on how to successfully co-write a book and avoid the pitfalls along the way. It includes excerpts from their private co-writing diary, honest notes written every day on a fiction project that will help you on your own journey.
Updated 2017 with a new chapter based on a four-author collaborative novel.
˃˃˃ In this book, you will discover:
What is co-writing?
Benefits of co-writing
* The difficulties of co-writing
* Finding the right person to co-write with
* Before you start: written legal agreement
* Practicalities and process of co-writing and co-creation
* Excerpts from Risen Gods co-writing diary
* What happens if it goes wrong?
* Other types of collaboration and co-creation
* Tips for multi-author boxsets
* Tips for managing a multi-author collaboration
* Appendix 1: Example agreement
If you want to improve your writing skills and your productivity, co-writing might be the right thing for you. Download a sample and try the book.
Do you want to improve your public speaking ability?
** Top 5 Bestseller in Public Speaking, Business Life and Business Communications categories **
As creatives in a crowded world, we can no longer sit in our rooms, creating alone, if we want a viable income. Increasingly, we have to be out there in the world, sharing our knowledge and being visible in order to have a successful career.
Public speaking can be an extra income stream, or can form an integral part of your marketing. It's also a good idea to plan for success and authors/creatives often have to speak when they become well-known, so it's best to start practicing earlier.
This book is a starter pack and an easy reference guide with the information that you need the most to speak confidently and professionally in public. And, although some chapters have specific tips for introverts, much of this information will be useful for anyone who is interested in public speaking, regardless of their personality type.
In this book, I'll share everything that I know as a professional speaker and introverted author-entrepreneur.
The book contains lots of tips about public speaking in general, based on my own experience over the last five years. In addition, I cover some specific points that creative introverts need to consider as speakers.
You can read this book from start to finish, but you can also dip in and out, as each chapter contains succinct tips that you'll need at different times on your journey.
In this book, you will find:
- Part 1 goes into the practicalities of speaking: types of speaking, preparation, your actual talk, and what happens afterwards.
- Part 2 is about some of the psychological aspects of speaking: your mindset, authenticity, confidence, and tackling the inevitable anxiety, which we all feel.
- Part 3 discusses the business side of speaking: financials, marketing, and how to create multiple streams of income.
- Part 4 contains interviews with three fantastic professional speakers, each from a different market, to give you a variation in perspective. Mark McGuinness is an introvert, Clare Edwards is an extrovert and Alastair Humphreys sits somewhere in the middle. There are also videos, audio and extra image-formatted transcripts, so you can experience this information in other modes if you prefer.
- The Appendices contain resources that may be useful in your speaking journey, including my own speaking checklist and booking form, example sales page and a series of questions for you to answer that will kickstart your public speaking.
˃˃˃ I’m an author and professional speaker, and I’m also an introvert.
I often get asked how I do what I do, when our natural tendency is to relish being alone and creative, not standing in front of a crowd.
In this book, I share everything I’ve learned about being a speaker and creative over the last 5 years of speaking internationally, in front of large and small audiences.
I also dispel some of the myths around being a speaker. You don’t have to be Tony Robbins, bouncing around on stage with a booming voice and larger than life persona.
You just have to be you, and tell your stories.
˃˃˃ Praise for 'Public Speaking'
“I bought your new book on public speaking today, and does it ever speak to me! Your description of yourself as an introvert describes me perfectly, and the best part is it makes me feel that finally it’s okay to be an introvert, and I don’t need to apologize for leaving events early or slipping away from a
Voudriez-vous gagner votre vie en écrivant ?
Ce livre vous expliquera comment le faire.
Écrire est une activité qui peut sembler simple et pratiquée par tout le monde. Pourtant, elle a de nombreux débouchés que vous pouvez utiliser pour développer une activité qui vous apportera des revenus complémentaires ou peut devenir votre métier principal.
Que vous soyez auteur de fiction, rédacteur d'articles, écrivain à la commande ou de livres pratiques, vous pouvez gagner votre vie en écrivant, grâce au développement de l'autoédition et aux outils fournis par internet pour développer vos revenus.
Joanna Penn a passé 13 ans dans un open space dans le monde de l'entreprise.Malheureuse dans son boulot et avec une créativité écrasée par les tâches quotidiennes.
Puis elle a commencé à écrire des livres et à publier des blogs, en utilisant des mots pour créer des produits et attirer des lecteurs. En septembre 2011, elle a quitté son activité salariée pour devenir auteur à plein temps et depuis elle a fait grandir son activité d'autoédition et de commerce électronique année après année. En basant tout sur ses écrits. Surtout, elle vit enfin la vie heureuse, autonome et créative qu'elle a toujours souhaitée.
Elle n'est pas une millionaire Kindle ou internet et ce livre n'est pas une pilule magique pour devenir riche. Mais elle y partage avec vous comment elle gagne 100 000 £ par an en écrivant des livres, des articles de blog et en faisant de l'autoédition et du marketing de manière éthique.
Nous vivons la meilleure époque pour gagner notre vie avec nos écrits ! Lisez ce livre pour en savoir plus.
Ce livre contient
Astuces sur l’écriture et la productivité
Astuces sur l’état d’esprit
--- Partie I : comment gagner de l’argent avec des livres
1.1 Il ne s’agit pas que de seulement un livre !
1.2 Vos options d’édition : l’édition traditionnelle
1.3 Les changements dans l’industrie de l’édition
1.4 Vos options pour l’édition : devenir un auteur indé
1.5 Comment autoéditer un livre numérique
1.6 Comment autoéditer un livre papier
1.7 Comment autoéditer un livre audio
1.8 Comment gagner véritablement de l’argent avec les livres
--- Partie II: comment gagner de l’argent en ligne d’autres manières
2.1 Une activité alimentée par le marketing de contenu
2.2 Vente de produits
2.3 Revenus affiliés
2.4 Le conseil et le coaching
2.5 Présenter des conférences
2.6 Publicité et sponsoring
2.7 Écriture en free-lance
2.8 Astuces pour le marketing de contenu
--- La transition et vos prochaines étapes
Ainsi qu'un manuel d'accompagnement pour que vous répondiez par vous-même aux questions posées dans le livre
Commencez aujourd'hui à gagner votre vie en écrivant, et de manière authentique, en téléchargeant cet ebook.
** Ce livre a été dans le top 5 sur l'entrepreneuriat et N°1 dans l'autoédition. Il a reçu plus de 160 commentaires aux USA et une note de 4,8 étoiles **
Faire du marketing n'est pas une compétence que la plupart des auteurs ont naturellement, et il existe peu de formations théoriques. Mais quand votre livre atterrit dans les rayonnages des librairies virtuelles ou physiques et que les ventes ne décollent pas, il n'y a que deux choses qu'un auteur peut faire : écrire un autre livre ou… se frotter au marketing.
Ce livre est pour les auteurs qui veulent vendre plus de livres, mais il est aussi pour les auteurs qui veulent entrer dans une dynamique d'entrepreneur. Il répond aux attentes des auteurs traditionnels qui veulent prendre le contrôle de leur avenir professionnel, et à celles des auteurs indépendants qui veulent démarrer leur carrière.
Il contient des tactiques à court terme pour ceux qui veulent rapidement augmenter leurs ventes. Toutefois, l'idée principale est de vous aider à créer des habitudes et de vous apprendre des principes marketing qui aideront votre carrière d'auteur sur le long terme.
Il s'agit d'aller plus loin que le livre. Les méthodes révélées dans cet ouvrage peuvent vous amener à développer de nouvelles activités : devenir conférencier, vendre d'autres produits, et créer en général des opportunités dont vous n'avez pas encore idée aujourd'hui.
Il y a des règles dans ce jeu, mais connaître les méthodes de ce marketing authentique a certainement changé ma vie, et en le lisant je partagerai avec vous tout ce que j'ai appris depuis 2009.
Comment publier un livre couvre un panorama étendu de principes, stratégies et tactiques :
Partie 1 : Les principes du marketing — les mythes, comment trouver l'équilibre dans votre vie, la coopétition et la générosité.
Partie 2 : Les prérequis du succès — se connaître soi-même, définir son marché cible, comprendre l'édition professionnelle et le design de couverture, rédiger la page de votre livre chez les revendeurs, définir le prix et l'utilisation de la gratuité.
Partie 3 : Pas besoin de plateforme — Le marketing à court terme, comment obtenir des commentaires et chroniques, la publicité payante, utiliser les médias traditionnels et des astuces pour la télé, la radio et les communiqués de presse.
Partie 4 : La plateforme auteur — Le marketing à long terme, pourquoi avoir une plateforme est un atout vital, votre marque d'auteur, votre site d'auteur, création de liste et marketing par email, le marketing de contenu et les blogs, l'audio et les podcasts, la vidéo et les bandes-annonces, les réseaux sociaux, être conférencier et devenir auteur-entrepreneur.
Partie 5 : Lancer votre livre — Ce qui a changé dans les lancements, faire un lancement en douceur, un super-lancement, après le lancement et les relancements ainsi que les leçons apprises de lancements majeurs.